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AESS - Education Officers Meeting Ottawa, May, 2013

This presentation outlines strategies to grow the AESS and revenue through improved services, added benefits, and international expansion. It also discusses specific strategies for distinguished lectures, online tutorials, and a mentoring scheme for younger members.

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AESS - Education Officers Meeting Ottawa, May, 2013

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  1. AESS - EducationOfficers MeetingOttawa, May, 2013 Joe Fabrizio VP Education

  2. Strategy – General thoughts and presentation outline • Growing the AESS and revenue (not only membership per se) • Important to do more than simply advertise existing services and benefits • Growth requires the implementation of new customer-focussed strategies • Strategy for AESS Education • Improve existing services: Distinguished lecture program, online tutorial and education • Provide more benefits: mentorship scheme – new initiative aimed for younger members • Grow technically: creating a professional home for alternative/emerging fields of interest • Overarching Strategy • Our members should be more encouraged and empowered to help grow the AESS • Use membership resource to grow internationally (part. under-represented regions)

  3. Ensuring DLs are active • Expected to present a DL/DT once per year (phase out if inactive for two years) • AESS President has informed DLs of this requirement (list reviewed every year) Distinguished Lectures – Main Strategy Items • Standardization of application process • Rules effectively unchanged but interpretation needs greater clarification in some areas • Will be providing revised website instructions and standard application forms next month • Measure benefit to customers • An appropriate DL evaluation form exists(minor tweaks needed to provided added info) • Procedure for capturing attendance records, DL evaluations, trip reports is to be refined • Promoting DL program and AESS • DL program is advertised in AESS Magazine and on website – but can more be done? • Expand role of DLs to generate interest in AESS by proactive interaction with chapters • Geographic and Topic Distribution • Headroom available to expand DL roster – aim to identify potential candidates this year • Budget constraints (DLs at no cost to AESS accompanied by assessment and reports)

  4. Online Tutorials – Main Strategy items Open access • Allow previews or limited portions of tutorials to be viewed by non-members • Enabled by modifying tutorial access and log-in on website (in progress) Broaden topics • Better representation of AESS FOIs and search for emerging topics where AESS can provide home • e.g. approach lectures who already present tutorials at conferences and meetings or authors of texts Online education • Develop an indexed compendium of useful links to existing open source education information • Methods TBD with education committee of International Radar Systems Panel (wiki approach) Feedback page • Implement a feedback page for AESS members to better understand their needs directly • This page could be made general to include all other VP areas – not implemented as yet

  5. Mentoring Schemenew initiative aimed at younger members Main Goal • Develop programs aimed at providing attractive benefits for younger AESS members • To retain student members and encourage young professionals to become members Mentoring Scheme • Students and young professionals are often left to their own after joining the AESS • Structured scheme to help young members integrate quickly into AESS community Conferences • To simply invite students to attend AESS conferences under sponsorship is not sufficient • Need leaders to engage with them to help understand our community and promote AESS Guidance • Students often know of leaders in their field of interest - and often admire them from afar • The scheme should actively help connect students and mentors for technical exchange

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