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MKT 571 EDU Education Your Way/mkt571edu.com

MKT 571 Week 1 Assignment Marketing Environment Simulation and Summary<br>MKT 571 Week 1 Quiz<br>MKT 571 Week 1 DQ 1<br>MKT 571 Week 1 DQ 2<br>MKT 571 Week 1 Summary<br>MKT 571 Week 2 Team Assignment New Product Launch Marketing Plan, Part I<br>MKT 571 Week 2 DQ 1<br>MKT 571 Week 2 DQ 2<br>MKT 571 Week 2 Quiz<br>

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MKT 571 EDU Education Your Way/mkt571edu.com

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  1. MKT 571 EDU Education Your Way/mkt571edu.com

  2. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Entire Course FOR MORE CLASSES VISIT www.mkt571edu.com MKT 571 Week 1 Assignment Marketing Environment Simulation and Summary MKT 571 Week 1 Quiz MKT 571 Week 1 DQ 1 MKT 571 Week 1 DQ 2 MKT 571 Week 1 Summary MKT 571 Week 2 Team Assignment New Product Launch Marketing Plan, Part I MKT 571 Week 2 DQ 1 MKT 571 Week 2 DQ 2 MKT 571 Week 2 Quiz

  3. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Final Exam Guide (New) FOR MORE CLASSES VISIT www.mkt571edu.com 1.         Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?             Technological             Political             Economic             Cultural 2.         Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?

  4. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Final Exam Guide FOR MORE CLASSES VISIT www.mkt571edu.com 1) Which of the following is most closely associated with a proactive marketing orientation?    A.  It involves delivering superior value.    B.  It is about understanding and meeting customers’ expressed needs.    C.  It represents the “make and sell" philosophy.    D.  The marketer focuses on the customers’ latent or hidden needs.2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.    A.  internally    B.  management    C.  segmentation    D.  integration

  5. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 1 Assignment Marketing Environment Simulation and Summary (2 Sets) FOR MORE CLASSES VISIT www.mkt571edu.com This Tutorial contains 2 Sets of Paper Complete the Marketing Environment Simulation and Summary in My Marketing Lab. Save your results report from the simulation to your computer.Click the Assignment Files tab to submit your assignment.

  6. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 1 DQ 1 FOR MORE CLASSES VISIT www.mkt571edu.com What have been the major marketing trends in the last decade? What new marketing trends do you anticipate in the next 10 years?

  7. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 1 DQ 2 FOR MORE CLASSES VISIT www.mkt571edu.com UOP has been the darling of Wall Street during the last few years. They offer some of the highest profit margins of any company in America today. And UOP has had a fine record of growing both revenue and profits. They are, by far, the largest private university in the Country.  From a marketing standpoint what do you think UOP is doing well? What areas do you think can be improved?

  8. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 1 Quiz FOR MORE CLASSES VISIT www.mkt571edu.com 1.      Which of the following is correct about marketing management? 2.      Which of the following industries is most likely to use database marketing? 3.      The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) 4.      How does the market demand curve change (as a function of marketing expenditure) during recession? 5.      Marketing is considered both an art and a science. How do the 4ps, or marketing mix, help us bridge the gap between art and science? 6.      Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings.

  9. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 1 Summary FOR MORE CLASSES VISIT www.mkt571edu.com Write a Short Summary about this week

  10. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 2 DQ 1 FOR MORE CLASSES VISIT www.mkt571edu.com This week we are reading about "branding". Here is a recent article on the subject. Comments please. http://www.ksbw.com/money/21467497/detail.html.

  11. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 2 DQ 2 FOR MORE CLASSES VISIT www.mkt571edu.com We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ. 1. Describe the overall strategy we should adopt to maximize our potential for success. 2. In one sentence write your positioning statement for the product

  12. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 2 Quiz FOR MORE CLASSES VISIT www.mkt571edu.com 1.      When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision? 2.      Which of the following would consumers associate closely with a brand? 3.      Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes? 4.      Which other dimension is the VALS classification system based on besides consumer motivation? 5.      What other dimension helps market segments be measurable, substantial, accessible, and differentiable? 6.      Which offer factor does an organization’s marketing strategy focus on:  segmentation, targeting, and

  13. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 2 Summary FOR MORE CLASSES VISIT www.mkt571edu.com Write a Short Summary about this week Learning

  14. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom • MKT 571 Week 2 Team Assignment New Product Launch Marketing Plan, Part I • FOR MORE CLASSES VISIT • www.mkt571edu.com • Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international).  • Include the following components for both markets: • Market needs • Market growth • A brief SWOT Analysis • Potential competition • Product offering and product definition • Product identification • Justification for your choice of product

  15. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 3 DQ 1 FOR MORE CLASSES VISIT www.mkt571edu.com What do you think are the most important characteristics/attributes of successful sales people? Discuss BTW Sales is part of the marketing function.

  16. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 3 DQ 2 FOR MORE CLASSES VISIT www.mkt571edu.com You are working at Johnson & Johnson and one of your responsibilities is to set prices for new drugs. The firm has invented a cure for Aids and is protected by patent. The cost for the one time injection that cures the disease is $100 and includes amortization of the development cost (The $1 billion cost to develop the product is included in the $100) and the cost raw materials. Assume that insurance companies currently spend $200,000 to treat an Aids patient. Assume 20% of the world population is covered by insurance or socialized medicine.  What price do you charge for the treatment? Defend your answer. Consider all your stakeholders. (Including your stock holders) Hint. You won't find the answer to this hummer in your text. Also don't spend too much time trying to quantify your answer. I'm looking more for your top of mind solution to this one.

  17. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom • MKT 571 Week 3 Individual Assignment Segmentation and Target Market Paper • FOR MORE CLASSES VISIT • www.mkt571edu.com • Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.  • Required Elements: • No more than 1200 words • Include demographic, psychographic, geographic, and behavioral characteristics for the selected company. • A positioning statement for the company with careful consideration of their brand and strategy • Paper is consistent with APA guidelines. • Click the Assignment Files tab to submit your assignment.

  18. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 3 Learning Team Deliverable (Marketing Objective) FOR MORE CLASSES VISIT www.mkt571edu.com Complete the Learning Team Deliverable.

  19. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 3 Quiz FOR MORE CLASSES VISIT www.mkt571edu.com 1.      Which of the following is the most closely related with organic growth of an organization? 2.      Which of the following is the level at which the product’s primary characteristics operate? 3.      ----------------is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications. 4.      Product-line analysis provides information for two key decision areas: product-line length and --------------------. 5.      Some firms might delay the launch of their products until after the competitor has borne the cost of educating the market. Such an entry is called--------------------entry.

  20. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 3 Summary FOR MORE CLASSES VISIT www.mkt571edu.com Write a Short Summary about this week

  21. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 4 DQ 1 FOR MORE CLASSES VISIT www.mkt571edu.com  Let's assume that our overall objectives for the ReCharge bar is to generate $300 million in year 1 sales and capture the #1 market share position in the U. S market. Describe your Distribution strategy to allow these lofty goals to be accomplished. 

  22. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 4 DQ 2 FOR MORE CLASSES VISIT www.mkt571edu.com Let's assume that The Recharge Bar has been wildly successful and we have achieved all our major objectives in the U. S. market by the end of year three. Should we consider expanding our distribution globally? What are some of the major factors that we need to be aware of and plan for? In other words, what makes marketing on a global basis more difficult than simply distributing our product nationally?

  23. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 4 Quiz FOR MORE CLASSES VISIT www.mkt571edu.com 1.      Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity? 2.      What type of distribution places the goods or services in as many outlets as possible? 3.      What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)? 4.      Which companies have launched a website without any previous existence as a firm? 5.      Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?

  24. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 4 Summary FOR MORE CLASSES VISIT www.mkt571edu.com Write a Short Summary about this week

  25. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom • MKT 571 Week 4 Team Assignment New Product Launch Marketing Plan, Part II • FOR MORE CLASSES VISIT • www.mkt571edu.com • Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following: • Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets. • How you will manage each stage of the PLC and include tactical plans for the Four Ps at each stage • Expanding on your product offering from Week 2, provide the product mix for your team's new offering including features and benefits, branding, any other products in its line, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees. • Create a new positioning statement for your product, and provide justification for your new positioning strategy.

  26. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 5 DQ 1 FOR MORE CLASSES VISIT www.mkt571edu.com  Let's assume our objective for ReCharge is to deliver $300 million in first year sales and to capture the #1 market share position in the category by the end of our first full year of operation. (BTW. Setting marketing objectives prior to developing strategy is real important) What should our promotional budget be? Why? What methodology did you use to come up with your budget?

  27. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 5 DQ 2 FOR MORE CLASSES VISIT www.mkt571edu.com Instead you're going to get a chance to get your creative juices going and to hopefully have some fun doing it. Each of you will demonstrate your creative approach to the ReCharge Bar by developing a TV commercial, radio spot or magazine ad. You don't need to get fancy with the graphics. You can verbally describe what is going on. But write the actual copy for your ad.  You will need to restate your target audience and positioning. You won't be able to max out your points if you forget.

  28. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom • MKT 571 Week 5 Individual Assignment Client Pitch Presentation • FOR MORE CLASSES VISIT • www.mkt571edu.com • Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client. • Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:  • Identify any considerations you will need to employ to build and maintain the brand and customer loyalty. • Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable).

  29. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 5 Learning Team Deliverables (Marketing Concepts) FOR MORE CLASSES VISIT www.mkt571edu.com Complete the Learning Team Deliverable.

  30. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 5 Quiz FOR MORE CLASSES VISIT www.mkt571edu.com 1.      Mountain Dew is brand known for sponsorships of adventure events such as snowboarding and skateboarding competitions. What is the most likely objective of Mountain Dew’s sponsorship of these events? 2.      When a consumer considers a product or service, he or she will choose whichever product or service delivers the highest 3.      Selective price cuts, intense promotional blitzes, and occasional legal action are commonplace in the strategic design of 4.      Companies provide rewards to customers who buy often and in substantial amounts. These reward schemes are refered to as 5.      An insider trading crisis for an organization is what type of public realtions crisis? 6.      Under which of the following conditions is the frequency the most important factor in media selection?

  31. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 5 Summary FOR MORE CLASSES VISIT www.mkt571edu.com Write a Short Summary about this week

  32. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 6 Quiz FOR MORE CLASSES VISIT www.mkt571edu.com 1.      Which of the following is true regarding a marketing audit? 2.      A marketing audit typically best cinducted by a(n) 3.      Which of the following is likely to be an important trend in marketing in the future? 4.      Straight extension of the product means 5.      Which of the following is an example of a communication metric used for measuring the performance of marketing plans?

  33. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 6 Summary FOR MORE CLASSES VISIT www.mkt571edu.com Write a Short Summary about this week

  34. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom • MKT 571 Week 6 Team Assignment Investor Pitch Presentation (New Product Launch Marketing Plan, Part III) • FOR MORE CLASSES VISIT • www.mkt571edu.com • Pitch your Learning Team's new product to the class using a Microsoft® PowerPoint® presentation of 10-15 slides.  • Include the following key components from your New Product Launch Marketing Plan: • Executive summary • Situational analysis • Market growth potential and competitive analysis • Segmentation, target market, and positioning • Pricing and distribution strategies • Marketing communication plan

  35. MKT 571 EDU Education Your Way/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom • MKT 571 Week 6 Team Assignment New Product Launch Marketing Plan, Part III • FOR MORE CLASSES VISIT • www.mkt571edu.com • Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan inMarketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product.  Your plan should be no more than 3,500 words. Be sure to include the following: • Executive summary • Situational analysis • Market growth potential and competitive analysis • Segmentation, target market, and positioning • Pricing and distribution strategies • Marketing communication plan

  36. MKT 571 EDU Education Your Way/mkt571edu.com

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