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Social Strategy and Presence (1 st DRAFT )

Social Strategy and Presence (1 st DRAFT ). Norcalbuffs Social Presence. 1) Website - http:// www.norcalbuffs.com / 2) Twitter - http:// twitter.com/norcalbuffs 3) Facebook Group - http:// www.facebook.com/group.php?gid =2254454270

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Social Strategy and Presence (1 st DRAFT )

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  1. Social Strategy and Presence (1st DRAFT)

  2. Norcalbuffs Social Presence 1) Website - http://www.norcalbuffs.com/ 2) Twitter - http://twitter.com/norcalbuffs 3) Facebook Group - http://www.facebook.com/group.php?gid=2254454270 4) Facebook Page - http://www.facebook.com/norcalbuffs 5) LinkedIn Group - http://www.linkedin.com/groups?about=&gid=1095407 6) Eventbrite - http://norcalbuffs.eventbrite.com/

  3. Content Flow • Blog Posting • Push to Facebook – page / group • Push to Twitter • Push to Linked In • Event Posting • Create Eventbrite event • Push to Facebook – page / group • Push to Twitter • Push to Linked In • Newsletter / Email • Consolidated Blog Posts • Link back to Blog, Twitter, Facebook, LinkedIn

  4. 1) Post to Blog Platform 4) Drive Back to Site / Social 2) Instant Push to Social Channels 3) Consolidate to Monthly Email Notes… + Re-Tweet, Share + FBN + Career Services

  5. Engagement Tactics • Today: Facebook Connect • Next: Other Platforms • Comments, Sign On, enabled by something like Disqus • Monitoring enabled by something like Seesmic, Social Mention, etc – Suggest RT strategies

  6. Norcalbuffs.com + Facebook Connect

  7. Recommendations • Alum Association Tools • Blog Platform maintained with • Pre-Integrate - facebook, twitter, linkedIn • Social Email / Site Templates • Best Practices • Content Creation • Engagement • Monitoring / Tools

  8. Norcal Buffs Homepage

  9. Facebook Presence

  10. Twitter Presence

  11. LinkedIn Presence

  12. Email Blast Template

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