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A Summary Update of the Irish Grocery Market Data to 20 March 2011

Get insights on Irish grocery market trends to March 2011, including total market performance, price inflation impact, shopper behavior, and sector analysis.

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A Summary Update of the Irish Grocery Market Data to 20 March 2011

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  1. A Summary Update of the Irish Grocery Market Data to 20 March 2011

  2. HOW IS THE TOTAL GROCERY MARKET PERFORMING? The grocery market has almost returned to 52 week growth, with short terms sales ahead of last year -7.6% +0.8% -5.1% -0.4% 52 we €000’s 12 we €000’s

  3. HOW IS THE TOTAL GROCERY MARKET PERFORMING? 4 WEEK 4 we €000’s -7.5 +1.2% KANTAR WORLDPANEL: 4 W/E 20th MAR 2011

  4. GROCERY MARKET IN 12& 4 WEEK GROWTHThe grocery market continues in growth over shorter periods % Value Growth in Total Grocery 5

  5. HOW IS THE TOTAL GROCERY MARKET PERFORMING BY VOLUME (PACKS)? Market volume (pack sales) performance is slightly behind last year over both 52 and 12 weeks +2.8% -0.5% -2.4% -0.7% 52 we packs 12 we packs

  6. WHAT PROPORTION OF GROCERY MARKETS HAVE PRICE INFLATION?Around 85% of markets now back showing price inflation

  7. TOTAL GROCERY MARKET 4 WEEK VALUE GROWTH & INFLATION? Irish grocery market has seen price inflation driving overall increase in value sales KANTAR WORLDPANEL: 4 W/E 20th MARCH 2011

  8. GROCERY EVOLUTION – INFLATION AND SHOPPER REACTION Even though prices continue to rise, shoppers still manage to pay less for their grocery shop by purchasing cheaper items 12 w/e 20 Mar 2011 9

  9. WHAT HAS THE EFFECT BEEN ON SHOPPER BEHAVIOUR? SHOPPERS ARE VISITING RETAILERS AS OFTEN THIS YEAR; REDUCED SPEND HAS COME THROUGH SHOPPERS CUTTING BACK SPEND ON EACH STORE VISIT KANTAR WORLDPANEL: 12 W/E 20th MARCH 2011

  10. 12 WEEK DRIVERS OF TOTAL MARKET PERFORMANCEPrice inflation still above 5%, with shoppers reacting by purchasing less volume and trading down, paying less for groceries Contributions of Change % KANTAR WORLDPANEL: 12 W/E 20th MARCH 2011

  11. Volume (Packs) % CONTRIBUTION TO GROWTH/DECLINE BY DEMOGRAPHICYounger, more affluent shoppers driving market slowdown KANTAR WORLDPANEL: 12 W/E 20th MAR 2011 12

  12. GROCERY PACK GROWTH BY PRICE BANDShoppers cope with rising prices by seeking out cheaper products. This is reflected in the increase in Budget goods this period. Standard and good decline contributing to the overall pack decline. Growth in Grocery sales (Packs) Change in sales Share of sales KANTAR WORLDPANEL: 12 W/E 20th MARCH 2011 14

  13. NUMBER OF MARKETS WHERE SHOPPERS ARE TRADING UPTrading up markets remains at a lower level compared to last year as shoppers attempt to reduce spend KANTAR WORLDPANEL: 12 W/E 20th MARCH 2011 15

  14. 12 WEEK PRIVATE LABEL VALUE SHARE OF TOTAL GROCERY MARKETPrivate Label value share rises to a new peak this period Private Label Value Share of Grocery KANTAR WORLDPANEL: 12 W/E 20th MARCH 2011

  15. 12 WEEK VALUE SHARE OF TOTAL GROCERY MARKET – Private Label by TierStandard PL lines have driven overall share increase for Private Label as sales of Value & Premium PL have been relatively static KANTAR WORLDPANEL: 12 W/E 20th MARCH 2011

  16. WHICH SECTOR IS DRIVING MARKET PERFORMANCE - VALUE? Alcohol sales continue to see value decline year on year, with Toiletries showing the strongest growth Value share Value change KANTAR WORLDPANEL: 12 W/E 20th MARCH 2011

  17. WHICH SECTOR IS DRIVING MARKET PERFORMANCE IN VOLUME (PACKS)?Alcohol pack sales have fallen faster than value sales Pack share Pack change KANTAR WORLDPANEL: 12 W/E 20th MARCH 2011

  18. HOW IS THE FOOD MARKET PERFORMING ON TRENDED BASIS? Food market performs similar to total grocery with market growth slowing this period KANTAR WORLDPANEL: 12 W/E 20th March 2011

  19. CHANGE IN VALUE SALES – TOTAL GROCERY SECTORSAlcohol shows the strongest 4 weekly growth with the strongest yearly growth coming through Household % Value Change KANTAR WORLDPANEL: 52,12 & 4 W/E 20th MARCH 2011 23

  20. Brief Overview of the UK Market

  21. UK - GROWTH AND INFLATIONMarket growth drops back behind inflation Grocery (RST) 12we 20 Mar 2011 (KWP P4) 25

  22. UK Grocery Volume (Packs) Growth by Price Brand The budget sector has a larger share of the total UK market, and also sees growth in pack sales this period. Growth in Grocery sales (Packs) Change in sales Share of sales 12 Week 20th MARCH 2011

  23. UK - TRADING-UP AND TRADING-DOWN STRATEGIESVolume decline creeps in for the first time in one year Grocery (RST) 12we 20 Mar 2011 (KWP P4) 27

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