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The Natural Step : An Executive Summary

The Natural Step : An Executive Summary. Based on Seminar by Duke Castle, By Dave Gobeli & Clay Dibrell. What is it?. Strategic framework for a sustainable society TNS versus The Green Movement Green: reduce, reuse, recycle TNS: balance of forces with measures & targets

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The Natural Step : An Executive Summary

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  1. The Natural Step:An Executive Summary Based on Seminar by Duke Castle, By Dave Gobeli & Clay Dibrell

  2. What is it? • Strategic framework for a sustainable society • TNS versus The Green Movement • Green: reduce, reuse, recycle • TNS: balance of forces with measures & targets • Scientific Principles • A Systems Perspective • Includes Margin for Action Funnel • Top: Decline in living systems • Bottom: Population x Affluence x Technology

  3. Science Principles • Matter & energy cannot be destroyed • Law of Conservation • Matter & energy spread spontaneously • 2nd law of thermodynamics • Value of matter is concentration & structure • Molecular configuration • Green cells only net producer of concentration and structure • Photosynthesis

  4. A Systems Perspective • Focused upstream • Principles rather than details • Shared framework and common language • Unalterable system conditions

  5. Four System Conditions • Substances from within Earth’s crust must not systematically increase in nature. • Substances produced by society must not systematically increase in nature. • The physical basis for the productivity and diversity of nature must not be systematically diminished. • We must use energy and other resources justly and efficiently.

  6. Margin for Action Funnel Capacity (LS) Sustainabiltiy Demand (PxAxT)

  7. Funnel Properties • Decline in living systems • Decreases options • Increases costs • Increase in Demand • Population growth (long term driver?) • Affluence increase (equity as mediator?) • Technology cycles (longer life cycles?)

  8. Example: Hot Lips Pizza • Four Portland stores • Looked for distinctive market position • Cut electric bill 50% • Changed to seasonal menu • Benefits: financial, morale, satisfaction • Winner of several sustainability awards

  9. Example: Collins Pine • Forest products firm • History of sustainable forestry practices • First privately owned forest products company in the United States to be comprehensively evaluated and independently certified by the Forest Stewardship Council (FSC) • Using TNS for all capital purchases • Trained 600 Klamath Falls Employees • Carbon Credits

  10. Example: Electrolux • Largest appliance maker in the world • Customer pressured them to save water • Added TNS to corporate strategy • Developed fuel cell powered vacuum cleaner

  11. Example: State of Oregon • Kulongoskiwants sustainability • Sustainable Oregon • Oregon Natural Step Network

  12. Summary: Why TNS? • Concepts are scientific • Offers a shared model • Works with business, not against it • Provides short and long terms gains • Progress through innovation, no regulation

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