WS 9 Living Lab Tools & Methodologies Wednesday (28/8) 13: 3 0 – 17:00 NAD 308

1. WS 9 Living Lab Tools & Methodologies Wednesday (28/8) 13:30 – 17:00 NAD 308 The 4thENoLL Living Lab Summer School 27th-30 August 2013 Manchester School of Arts

2. IDeALL method toolbox • Presented by Mikaël Mangyoku • Developed by IDeALL methodology partners: Francesc Aragall, Hanna-RiinaVuontisjärvi, SatuMiettinen, Minna Fred, Artur Serra, Laia Sanchez, Isabelle Vérilhacand Mikaël Mangyoku

3. IDeALL: main objectives IDeALL project brings together communities driven by user-centred innovation, namely design centres specialised in “Design for All” together with Living Labs.

4. IDeALL:Partner’sconsortium • 11 corepartners, 7 countries • 100 supportingpartners

5. IDeALL: programme Designers Design for All Living Labs ENoLL Design For All Foundation Cité du Design COPIL 1 Launching WP1 CONNECT AND CREATE A COMMON NETWORK COPIL 2 Plateform ESoCE-NET Common Platform WP5 WP2 WP 3 COORDINATION EXPERIMENT WITH BOTH PRIVATE COMPANIES AND LOCAL COMMUNITIES SHARE, COMPARE AND DEVELOP INTERDISCIPLINARY METHODOLOGIES COPIL 3 Methodologies Cité du Design ARDI – Living Labs COPIL 4 Experimentation Methodologies + Best practices WP4 DISSEMINATE TRAINING – EVENTS – NETWORKS – CONFERENCES - EXHIBITIONS COPIL 5 Dissemination IDeALL Designers and Living Labsworkingtogether for user-centered innovation

6. LUPI and research Valorisation Experiment LUPI® Research program Conception lab Use-case study State of the art

7. LUPI: 3 steps Phase 2 : Observations des usagers In situ Phase 1 : Framing the issue Phase 3 : Workshop de Restitution Discussion on the issue definition and framing, presentation on the investigation process, what user types willwemeet? Duration: 1 day

8. LUPI: 3 steps Phase 2 : On-site user observations Phase 2 : Observations des usagers In situ Phase 3 : Workshop de Restitution Meeting the users: Training LUPI stakeholders in the interview process, profile detection, defining the interviewing structure, defining ‘fieldsensors’, training the LUPI stakeholders in insight transmission tools to the LUPI team. Finally organisation of a user experience for every LUPI stakeholder Duration: 3.5 days

9. LUPI: 3 steps Phase 3 : Sharing Workshop duringwhicheverystakeholderssharetheir respective user experience. This isfollowed by an ideation phase where innovation opportunities are identified and mapped. A particular attention willbeadressed to concepts withstrongstrategyleading to sustainable business models. Duration: 1 day

10. LUPI: 3 steps Phase 2 : On-site user observation Phase 3 : Sharing Phase 1 : Framing the issue Cycle duration: 3 months

11. LUPI deliverable • Scenario N° 1 : Ordering online Concept development of a solution in a form of a scenario titleassociated to a presentation pitch, illustrated by visualelements (rendered sketches, videos, animation…) => story-telling. Thesehypothesis are thenassembled in a portfolio realised by the designers (as a ressource). The completedeliverableiscomposed of a minimum of 12 scenarii. • Ex. Mickaël Lejeune, sales department… for region Nord • « … For our new special brand… we are testing a new distribution concept. At …, we have chosen to develop a range of productswithdifferentcoloursaccording to ourtarget group. This leads however to problems in productavailability… » 

12. HUMBLES • Highlight Design for All Opportunities • User identification • Monitor interaction • Breakthrough options • Lay out solutions • Efficient Communication • Success evaluation

13. HUMBLES • Highlight Design for All Opportunities • User identification • Monitor interaction • Breakthrough options • Lay out solutions • Efficient Communication • Success evaluation • Increasethenumber of users • Increasethenumber of clients • Reachnew internationalmarket • Foster customerloyalty • Transform products into services • Preventsystemicproblems

14. HUMBLES • Highlight Design for All Opportunities • User identification • Monitor interaction • Breakthrough options • Lay out solutions • Efficient Communication • Success evaluation Aspects of human diversity: • Age • Laterality • Variation in height and weight • Disability • Religious and cultural customs • Family structure • Illnesses and allergies • Sexual orientation • Different financial resources

15. HUMBLES • Highlight Design for All Opportunities • User identification • Monitor interaction • Breakthrough options • Lay out solutions • Efficient Communication • Success evaluation

16. HUMBLES • Highlight Design for All Opportunities • User identification • Monitor interaction • Breakthrough options • Lay out solutions • Efficient Communication • Success evaluation

17. HUMBLES • Suitableforallpeople • Adjustable • Range of products • … • Highlight Design for All Opportunities • User identification • Monitor interaction • Breakthrough options • Lay out solutions • Efficient Communication • Success evaluation

18. HUMBLES • Flexibility • Avoiding stigmatization • Sincerity and honesty • Simplicity • Receptivity • Permeability • Highlight Design for All Opportunities • User identification • Monitor interaction • Breakthrough options • Lay out solutions • Efficient Communication • Success evaluation

19. HUMBLES • Functionality • Expressivity • Credibility • Highlight Design for All Opportunities • User identification • Monitor interaction • Breakthrough options • Lay out solutions • Efficient Communication • Success evaluation

20. Service Prototyping

21. Service Prototyping

22. Service Prototyping

23. Method Criteria 4 methodology workshops, from which some key criteria emerged: • User contact (high: workshop; low: survey) • Project phase (exploring context, user focus, prototyping, delivering offer) • Application time (from a couple months – a year or more) • User motivation (money-driven – value driven) • …

24. Method toolbox

25. Method toolbox time + HUMBLES LUPI User contact - User contact + SINCO time -

26. Thank you Fill in the IDeALL support letter! • 40 use-cases to go! • Publication on the IDeALL website (october 2013) isabelle.verilhac@citedudesign.com mikael.mangyoku@citedudesign.com

27. Backup slides

28. HUMBLES • Highlight Design for All Opportunities : 10.- Foster customerloyalty11.- Reduce costs in themediumterm12.-Innovate in products and services13.- Transform products into services 5.- Reach new internationalmarkets6.- Increasemarket share withinthetourism sector7. Enhance external reputation8.- Enhance internal reputation9.- Anticipate trends 1.- Increasethenumber of users2.- Increasethenumber of clients3.- Gain feedback on company strategy from potential and existing customers4.- Preventproblems

29. HUMBLES • User Identification: Aspects of human diversity: • Age • Laterality • Variation in height and weight • Disability • Religious and cultural customs • Family structure • Illnesses and allergies • Sexual orientation • Different financial resources

30. HUMBLES • Monitor interactions:

31. HUMBLES • Breakthrough options:

32. HUMBLES • Lay out solutions: To design aproductwhichmeetstheexpectations of allusers, itisnecessarytofollowone of these6 strategies: • Suitableforallpeople • Adjustable • Range of products • Compatible withexistingproducts and services • Product and additionalservice • Analternativeproductwhichfullfillsthesamepurpose as the standard option

33. HUMBLES • Efficient communication: • Flexibility • Avoiding stigmatization • Sincerity and honesty • Simplicity • Receptivity • Permeability

34. HUMBLES • Successevaluation: Threecriterias for evaluatingyourproduct/service: • Functionality • Expressivity • Credibility