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New Year, New Opportunity For PAO

New Year, New Opportunity For PAO. Public Affairs Directors Conference New Year, New Opportunity for PAO November 17, 2004 Dean Acosta. New Year, New Opportunity For PAO. Election is over, time to put politics aside President Bush is committed to the Vision for Space Exploration

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New Year, New Opportunity For PAO

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  1. New Year, New Opportunity For PAO Public Affairs Directors ConferenceNew Year, New Opportunity for PAONovember 17, 2004Dean Acosta

  2. New Year, New Opportunity For PAO • Election is over, time to put politics aside • President Bush is committed to the Vision for Space Exploration • Get Excited! We are the messengers.

  3. New Year, New Opportunity For PAO PAO Strengths • Expert communicators • Disseminate complicated issues into understandable • messages • Able to identify effective methods in reaching • audiences

  4. New Year, New Opportunity For PAO PAO Weaknesses • Lack of coordination • Compete with ourselves • Too many press releases

  5. New Year, New Opportunity For PAO Plans for Improvement HQ PAOs Will: • Lead daily Tag-ups with their Center PAO counterparts • Tag-Up discussions should focus on any written or video products coming from Centers (press releases, media advisories, web stories, slates, etc.) • Explore opportunities for Web stories instead of press releases • Keep Center PAOs informed of upcoming sensitive or controversial issues

  6. New Year, New Opportunity For PAO Plans for Improvement Cont’d Center PAOs Will: • Submit written products to HQ PAO before publication • Inform HQ PAO of interview requests • Coordinate other activities and issues with HQ PAO as appropriate

  7. New Year, New Opportunity For PAO Interview Requests • All media interviews with NASA employees need to have PAO present and recording the interview • PAOs should NOT put reporters directly in touch with NASA personnel

  8. New Year, New Opportunity For PAO Written Communications • All press releases, NTEs, Web stories, etc. need to have a connection to the Vision for Space Exploration • Don’t Forget the Basic Ws: Who, What, Where, When and Why? Also add: Why Should I Care? • Stay away from technical jargon - any average Joe should be able to understand our written material

  9. New Year, New Opportunity For PAO Creative Ideas • Challenge ourselves to think outside the box • Think about new and creative ways to reach new audiences • Leverage assets and opportunities agencywide

  10. New Year, New Opportunity For PAO PAO Goals 2005 • Strategically communicate the Vision both internally and externally • Better coordination between HQ and Centers • Strengthen and reinforce the American public’s support of NASA

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