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Industry Update

Industry Update. Richard Beddie, CEO FitnessNZ. Overview. International Trends New Zealand – the last 12 mths New Zealand - the future. International Trends. United States Clubs 15% Increase (20,000 to 23,000 in last 12 mths) Revenue up 10% (13.1 to 14.1 billion)

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Industry Update

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  1. Industry Update Richard Beddie, CEO FitnessNZ

  2. Overview International Trends New Zealand – the last 12 mths New Zealand - the future

  3. International Trends United States Clubs 15% Increase (20,000 to 23,000 in last 12 mths) Revenue up 10% (13.1 to 14.1 billion) As a percentage of population 13.5 to 14.1% Attempting to set up industry registration Legal battles (defribulators, contracts)

  4. International Trends United Kingdom Revenue and # of members flat Percentage of population: 6.0 (up from 5.7) No longer any listed companies Media not friendly REPs UK

  5. New ZealandPast 12 months # Clubs and Members increasing (lack of hard data) Prices steadily rising (02: $500, 03-$530, 04-$580) 50% intend to put prices up in next 12 mths (none intend to put them down) Pay rates rising (esp pressure at entry level) PTs moving towards employees (now 50%) Pilates massive growth Media: Diets, health issues REPs (160 facilities, 1500 individuals)

  6. New ZealandCurrent & Future Getting more NZers active “Incidental Activity”message Project Exercise SPARCs Support ? Tax Deductibility Is the media turning? Health Issues

  7. OPPORTUNITIES! (with a few hidden threats)

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