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Highway Engineering Approaches Dealing with Aggressive Driving

Highway Engineering Approaches Dealing with Aggressive Driving. “Traffic Calming” Initiatives: Alterations to roads Traffic circles Rumble strips Speed bumps Red light radar/cameras Speed radar cameras See http://www.portlandoregon.gov/transportation/article/83939

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Highway Engineering Approaches Dealing with Aggressive Driving

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  1. Highway Engineering Approaches Dealing with Aggressive Driving • “Traffic Calming” Initiatives: Alterations to roads • Traffic circles • Rumble strips • Speed bumps • Red light radar/cameras • Speed radar cameras See http://www.portlandoregon.gov/transportation/article/83939 For a complete listing of highway engineering techniques

  2. Volkswagen’s Contest: Thefuntheory.com • Safety promotion and pro-environmental attitudes reinforced by “fun”. • Contest awarded € 2500

  3. The Swedish Speed Lottery • Fun = positive reinforcement • Over a 3 day period 24, 857 cars were measured • Start: 32 km/hr • Finish: 25 km/hr • Speed reduction 22% Question: How sustainable would the results be?

  4. Reducing Red-light Running/Promoting Societally Beneficial Behaviours • http://www.thefuntheory.com/finalists • http://www.thefuntheory.com/award-entries

  5. “No one thinks big of you.” Australian advertising campaign https://www.youtube.com/watch?v=c2nvAFOk7x0

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