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Learn the fundamentals of effective business writing, including email writing tips, business communication concepts, report writing essentials, and letter writing strategies. Discover how to craft clear, concise, complete, considerate, and correct communication to achieve your goals. Dive into the world of written communications with practical insights and techniques to enhance your writing skills.
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WRITTEN COMMUNICATIONS John Ostrowski
LEARNING OBJECTIVES • Apply the basics of good writing • Identify the three keys to e-mail writing • Identify the five C’s of business writing
What are you trying to accomplish? Inform Sell a proposal Know your audience 8th Grade rule One page reports Anticipate questions When to laugh Jargon & Acronyms Emotional Words BASIC REPORT WRITING REVIEW
THE IRS OF E-MAIL • I = Image • R = Results • Powerful Subject Line • 1st Sentence Summary • Use Short Sentences • S = Security
FIVE C’s OF BUSINESS COMMUNICATIONS 1 Clearness 2 Conciseness 3 Completeness 4 Consideration 5 Correctness
TYPES OF LETTERS • Good news • Bad news • Routine • Persuasive