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Cultivating and Promoting Your Research

Learn how to cultivate and promote your research effectively by identifying your audience, sharing through various mediums, and crafting engaging summaries. Utilize social media, email, and collaboration with media offices to enhance visibility.

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Cultivating and Promoting Your Research

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  1. Cultivating and Promoting Your Research Bertha Hidalgo, PHD, MPH University of Alabama at Birmingham

  2. Come up with a plan • Determine your audience • Figure out what your audience reads, listens to, etc. • How do you want to share the information? • articles, infographics, etc.

  3. Start at home • Reach out to your media office • Figure out the embargo on your paper, then schedule a date to share • Share news about your grants

  4. Write a summary • This will happen in concert with working with your media office • Write both a long and short synopsis of your findings or aims • Write scientific and lay versions of those short and longer synopses

  5. Post on social media • Linkedin • link, blog, commentary • Instagram • visual summary • stories • TAG, TAG, TAG! • Twitter • tweet • retweet • pin • Facebook • share on your personal FB page – lay version of findings along with implications

  6. Email • Add link to latest paper, grant, etc. on email signature • Email your colleagues with that same link; people you think would want to know about your work • Share your work with your PO

  7. Thank you! Questions? • email • bhidalgo@uab.edu • twitter • @berthahidalgo • instagram • @chic_in_academia

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