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Learn how to start the fundraising process, create a powerful toolkit, recognize and steward donors, attract donations from local businesses and organizations, explore opportunities with faith-based and service organizations, utilize the fiscal calendar, tap into external grants, navigate PR and media relations, and leverage a new partnership platform. This presentation will provide you with valuable resources and opportunities to enhance your fundraising efforts.
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Fundraising, Grant Writing and A New Partnership Platform Heidi Dormody, Colin Lacy, Zoe Kircos Note: This presentation will be posted on the website
Fundraising Resources and Opportunities • Getting Started • Tools and Materials • Funding Sources • Rotary • Events • Grants • Public Relations Engineers Without Borders-USA Fundraising Workshop A New EWB-USA Partnership Platform
Starting the Fundraising Process • Creating Structure: Fundraising chair and/or committee 2) Establishing Goals: Organizational and project budgets 3)Finding Opportunities: Survey for members to identify potential donors, sponsors and other networking opportunities 4) Developing Strategy: Set achievable targets and create your plan for reaching those targets
“What Your $ Buys” document • customized to your project Tools and Materials Creating a Powerful Toolkit • One-page project descriptions (512) • EWB-USA brochure • (Contact National for copies) • Business cards • Powerpoint presentation Templates and materials on EWB-USA website: www.ewb-usa.org/Fundraising.php
Recognizing and Stewarding Donors • Places to Recognize Supporters: • - Chapter website • - Events and chapter meetings • - Chapter newsletter • Stewarding donors to create long-term partners: • - Database of your donors • - Monthly reporting from National finance department • - Thank you cards (hand-written) • - Progress reports w/ photos • - Gifts from the host community • - Follow-up presentation
Local Businesses and Organizations Businesses Donations and Promotions • Chapter sponsors with a presence on your website • Special promotions to support your chapter • Ex. A week long promotion where all proceeds from a • food/drink go to the “Kenya Project” • Strategically select your business • Connection to your university, project types, international themes, etc. • Their Perspective: How will the business benefit from the relationship? • Large business sponsorship (next) Faith-based Organizations Service Organizations – Rotary, Elks
Fiscal Calendar Starting July 1: Apply ASAP thereafter Note: Rotary only funds materials, NOT travel or logistics Rotary Webinar on the EWB-USA website: www.ewb-usa.org/Rotary&EWB.php Contact EWB-USA Rotary Coordinator: Doug Frisbie at ROTARY@ewb-usa.org Rotary Clubs Rotary International and Clean Water Rotary has provided $500,000+ for EWB-USA projects
Other Events: • Silent Auctions, Corporate Fundraisers: E.g. Golf tournament Events One Annual Event with a “Thank You” Focused Theme: • Minimize expenses: Mostly donated food/drink/space • Sell corporate tables E.g. $1000 per corp. table - sends 10 employees • for free, includes donated gift bags and center pieces, wine (all donated) • Give a presentation • - Emotional and informative and close with an “Ask” • Making Giving Easy: Booth staffed by member w/ materials Data Mining: Collecting and maintaining attendee contact information is essential for other fundraising campaigns
Internal EWB-USA Grants • Distributed March and September • Other grants available upon donor request Contact Zoe Kircos, Development Manager <zoe.kircos@ewb-usa.org> Grants External Grants- Foundations, Funds or Trusts • Support from National Office (See Grants Policy) • Review and editing services • Submission w/ required documents • (Proof of non-profit status, financial information, etc.)
PR and Media Relations PR/Media Contact at Your Chapter Thinking PR: Pictures, stories, quotes • Press Releases: • “Press Release Template” • “Media 101 Tips” • “Key Messaging” • www.ewb-usa.org/Fundraising.php Susan Skog, Public Relations Manager Susan.skog@ewb-usa.org; 720-204-3219 Share Stories from the Field
A New Partnership Platform Exciting and Transformative Time: - Fully Connecting Chapters, National, Workshops/Conference, and our Sponsors Up to 60% of National sponsorships back to chapters - Target 80% Real, Tangible Business-Benefits to the Sponsor - Customizable Branding – Country, U.S. State, Project Theme - Career Resources:Presentation of internal EWB programs, career opportunities, conferences - Support Strategic Interests + National PR: (University chapters, employee projects/chapters)
Who Benefits? 1) You and Your Chapter 2) New Partner 3) Organization as a Whole The Benefits of Working Together: - Goldman Foundation example A New Partnership Platform Where do we start? • Connection to a Company: Employer, friend, family, work associate • Making It Easy: Contact us and we’ll work w/ you to form partnership • - Materials currently at design firm Member-initiated partnerships forming
National Office Resources Heidi Dormody, Development Director Heidi.dormody@ewb-usa.org; 720-204-3194 Handles corporate and individual donations Colin Lacy, Development Manager Colin.lacy@ewb-usa.org; 720-204-3205 Handles corporate and individual donations Zoe Kircos, Development Manager Zoe.kircos@ewb-usa.org; 720-204-3200 Handles internal and external grants Susan Skog, Public Relations Manager Susan.skog@ewb-usa.org; 720-204-3219 Handles all PR and media relations requests and initiatives
Best Practices ----------------------------------------------Group Experiences---------------------------------------------- Fundraising Successes Fundraising Failures ----------------------------------------------------------------------------------------------------------------------- New EWB-USA Partnership Platform Next!
University Resources • Sororities, fraternities, student clubs (service clubs) • and the Alumni association • On-campus fundraising (bake sales, t-shirts/apparel, • around sporting events) • Offices that may provide direct support: • Chancellor’s office, study abroad programs, • engineering and PR dept. (corporate/foundations officer) Remember: Your chapter is a MAJOR asset to your university!