Restructuring supply chain & assuring sustainable quality Geddy’s Ice-Cream

1. Restructuring supply chain & assuring sustainable qualityGeddy’s Ice-Cream Team Name: Eclipse Consulting 1st Round Room____3097______ Abhishek Pandey Mirant Desai Vineet Sahni Yesh Gowda

2. Agenda(Abhishek)

3. Current Problems (Abhishek) Problem Recommendation Analysis Risk Mitigation Implementation

4. Current Problems – Geddy’s(Abhishek ) Problem Recommendation Analysis Risk Mitigation Implementation

5. Recommendations (Abhishek ) Increase Replenishment Time - Biweekly (Short Term) Capacity Expansion (Long Term) Reduce Target Level Problem Recommendation Analysis Risk Mitigation Implementation

6. Evaluating Biweekly Replenishment (Mirant) Problem Recommendation Analysis Risk Mitigation Implementation

7. Evaluating Biweekly Replenishment (Mirant) Maximum Profit Trying Different Stocking policy Problem Recommendation Analysis Risk Mitigation Implementation

8. Evaluating Biweekly Replenishment (Mirant) Current Implementation Common Service Level during Peak Season Problem Recommendation Analysis Risk Mitigation Implementation

9. Profits during Biweekly Replenishment (Mirant) Biweekly Replenishment during peak Months Problem Recommendation Analysis Risk Mitigation Implementation

10. Effect on Profits and Stock Out (Mirant) 20% Stock Outs Profits 40% Problem Recommendation Analysis Risk Mitigation Implementation

11. Effect on Value Chain (Mirant) SHORT LEAD INVENTORY LOGISTICS MANUFACTURING SOURCING LONG LEAD INVENTORY RETAILERS Problem Recommendation Analysis Risk Mitigation Implementation

12. Risks Analysis (Mirant) • Increase in Logistics/Transportation Cost • (20% increase) • Inventory Management due to Sourcing • Removing bottleneck at Manufacturing • Procurement and sourcing policy will change • Maintain High Quality • Capacity expansion at the retail outlets Problem Recommendation Analysis Risk Mitigation Implementation

13. Alternative Option - Capacity Expansion ( Long Term) • Increasing Market Share • Increased Disposable Income • Per Capita Consumption to grow at least 100 % • Shrewd Marketing Campaigns can help flatten variability in demand • Evaluate using a time horizon and cost of capital Problem Recommendation Analysis Risk Mitigation Implementation

14. Implementation (Abhishek) • Total duration (1 - 2 months) • Implemented during Peak Season to meet demand • Investment in Logistics and Transportation • Improving the bottleneck at Manufacturing • New Sourcing contracts to handle peak season demand Problem Recommendation Analysis Risk Mitigation Implementation

15. Conclusion (Abhishek) • Now is the time to: • Replenish stock Biweekly • Invest in Logistics • Improve sourcing Contracts • Because this will: • Increase profitability by 20% • Decrease Stock out by 40% • Boost expansion plans Problem Recommendation Analysis Risk Mitigation Implementation Problem Recommendation Analysis Risk Mitigation Implementation

16. Questions(Abhishek) Q & A ?