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Bulgaria in the international ski market

This round table discussion will explore the current state of the international ski market, including market metrics, skier demographics, and the challenges facing the industry. The focus will be on the European market and future prospects for growth.

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Bulgaria in the international ski market

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  1. Bulgaria in the international ski market Round table for the Development of the Winter/Ski tourism Sofia – 11 February 2016

  2. Agenda The state of the industry today International flows Regional focus

  3. Market metrics Skier : one person practising ski, snowboard or other downhill slide, independent of the rate of practice. Skier visit : one person visiting a ski area for all or any part of a day or night for the purpose of skiing, snowboarding, or other downhill sliding. Skier visits include full-day, half-day, night, complimentary, adult, child, season pass and any other type of ticket that gives a skier/snowboarder the use of an area's facilities.

  4. The state of the industry today

  5. The world ski market 6’000 practice areas 80 countries 27’000 lifts 2’000 ski resorts

  6. Who are the skiers ? Spread of the skiers upon country of origin (125 million skiers estimated worldwide)

  7. Where do they ski ? Market share in the worldwide skier visits (400 millionyearly skier visits)

  8. Top 25 markets In million skier visits (5 years average)

  9. Major players (countries) A limited number of countries concentrate most of the attendance 70 countries 7 countries

  10. Top 50 (> 1 mio skier visits) In million skier visits (5 years average)

  11. Top 50 resorts 37 of the largest ski resorts are located in the Alps

  12. World evolution

  13. Regional evolution • General inflection point in 2012/13

  14. Why this opposite inflexion ? • Mature stage of the industry in Europe • Aging and stagnating population, baby-boomers retiring • Failure to gain new skiers • Increasing competing activities • Few innovation • Inability to develop the 4-season activity • Weak marketing • Developing / redeveloping stage in Asia • Young generations • Sport becoming fashionable • Japan seems to enter into a recovery phase

  15. International skiers flows

  16. National skiers The national customer base is very strong in most of the big players. Foreign visitors concentrate on a few top international resorts.

  17. National vs international Worldwide, in a global perspective, the share of foreign visitors in the number of skiers is less than 1/8 of total participants (on an estimated 125 millions skiers worldwide).

  18. Top 10 inbound markets Few big players; ski is mostly a domestic market !

  19. Top 10 outbound markets Only 2 big providers; issue of markets’ ski culture

  20. Ski air traffic - outbound Global volume about 3 million PAX / winter

  21. Ski air traffic - inbound Global volume about 3 million PAX / winter

  22. Regional focus

  23. Existing infrastructures Poland and Czech Republic are the most equipped

  24. Developing infrastructures Turkey and Czech Republic highly investing

  25. Participants Issue in many markets : low ski culture

  26. Participants Average loyalty to the sport not very high

  27. Attendance Most countries have still limited attendance

  28. Conclusion

  29. Future prospects The European supply market is flattening Most markets are and will remain domestic The challenge is to gain and retain local skiers Prospective 2020 : 420 mio skier visits

  30. For further reference Available from www.vanat.ch page Publications

  31. Laurent Vanat 19, Margelle CH - 1224 Geneva Tel / voicemail : +4122 349 8440 E-mail : vanat@vanat.ch Website : www.vanat.ch Laurent Vanat

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