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Final Major Project Of The Night

Final Major Project Of The Night. Jasmine Dempsey. Target audience & Mosaic groups and types.

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Final Major Project Of The Night

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  1. Final Major Project Of The Night Jasmine Dempsey

  2. Target audience & Mosaic groups and types The target audience for my music video is going to be people in their late teens , early twenties as these are part of my chosen target audience. Personally I thought that due to the style and content of what I had planned to include in my final product. By looking into the mosaic groups I have concluded that for my Final Major Project my target audience falls into the category of liberal opinions and within that main group is urban cool and bright young things. This fits well as the main group of people within that group are young well educated professionals.

  3. Primary Research For my primary research I sent out a simple questionnaire to people in my target audience. asking about peoples preferences to horror style films and their opinions to horror being used in music videos I asked questions which were just general and qualitative to get the most information possible from them. Even though I mainly asked just my target audience the questions I did also sent the questionnaire out to older people so that I could be 100% sure that I have chosen the correct target audience. From the responses to the questions I took most into account eh response from the question I askes ‘do you associate horror with music videos?’ I took these results and altered what I originally had planned as many people in my target audience had stated that they didn’t associate horror with music videos so with that data I chose to tone down the scale of the horror within the video.

  4. Graphs

  5. Secondary research • For my secondary research I compared both ‘Thriller’ by Michael Jackson and ‘The Kill by Thirty Seconds To Mars. I chose these two videos because In my opinion in their own and different ways they are both similar to what I want to achieve. They both have qualities of which I intend to incorporate into my own work. Both the styles of the videos are what I am mainly focusing on from them both.By doing this research I have gained an understanding of what is out there and what content is popular with people from my target audience. From the ‘the kill’ video I got most the subtle use of props and

  6. Initial Idea • My idea for my final major project is to create a music video to the song ‘Of the night’ by Bastille. As the song is called ‘Of the night’ my idea was to create a video portraying creatures of the night. I plan to do this by having a group of teenagers walking around a wooded area slowly drifting apart and splitting up with out knowing it and the first one will come across strange happenings and the surrounding moving and they will drift away from the main group to be suddenly over come with a Smokey area with loads of weird things happening to create tension. I don’t plan o showing this creature I think it will make the viewer think more into it if I leave the creature to their imagination .

  7. Mise-en-scene • Costume-the costume I have planned for my video is casual yet trendy outfits that are suitable for a walk in the woods • Props- the props I am going to use are subtle ones like bags, small unexplained items on the floor • Expressions- expressions aren’t a key feature here as most of the shots will be done from behind but there will be a few key expressions of fear from the one who is separated from the group on their own.

  8. Location& lighting My location I have chosen for my filming is the woods. It works with my idea as it fits with the idea of creepy. The time of filming is crucial here as too much light will completely ruin the atmosphere and too little will compromise the quality and detail of the video. So I have chosen to film at dusk. On my schedule I have allowed this to be done over a couple of evenings so that I can ensure that I have all the shots I need and all of the actors I need, as I need about 4/5 people to film everything I have planned. The location plan to film in is council land so I have no problems with permission for filming as its open to the public at all times. The only problem with that is the fact its public so I will have to work around the people there walking dogs ect.

  9. Codes and conventions • The codes and conventions for my music video is going to be narrative asI don’t have a band or performers in the video but there is an underlying story to the overall video. • I plan in using many different types of camera angles from high shots of just faces and trees to low shots of the actors feet and the ground. • I am going to use jump cuts to cut between people , as I plan on having about 5/6 different people in my music video so this will cut to different parts of action much quicker than other forms.

  10. Production management The overall time frame for this project is 11 weeks this includes the Easter holiday in the middle , where I plan to film as it makes things with cast easier so that I don’t have to work around college and school hours. These 11 weeks are to complete the project from start to finish with Friday 23rd of may being the hand in date.So far I have done a rough schedule of what I plan on doing week by week and I plan on filling it in in detail when I come nearer to the time. This works for me so I know what i have planned to do and if other more important things that have to be in I can be more flexible and to meet submission dates more closely. Within the schedule I have allowed my self a week to go through and review my footage I have planned the filming and reviewing as early in the 11 weeks as I can so that any shots that aren’t perfect can be re-filmed if needed. Crew wise I have recruited people from the class to help with the camera shots, filming and other bits needed on filming days. I have done this because they have asked me to help their productions and I need support around when I am filming.

  11. Destinations • The destinations I aim to get my final product to is YouTube so that whenever the original is searched for my “fan made “ video is seen • It will also be on there as part of my online portfolio • I have searched for local music video festivals or other things similar but I didn’t come across any local so it any do come up I will submit it where possible.

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