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THE USE OF TECHNOLOGY TO INCREASE GROWTH. John Braithwaite. Julian Knowles. MARKET TRENDS. MARKET INSIGHT. DATA FUELS ONGOING OPTIMISATION. Adapt and evolve more rapidly Test different strategies Look for trends / insight Use your data to make changes Use automation.
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THE USE OF TECHNOLOGYTO INCREASE GROWTH John Braithwaite Julian Knowles
DATA FUELS ONGOING OPTIMISATION Adapt and evolve more rapidly Test different strategies Look for trends / insight Use your data to make changes Use automation
YOUR CHALLENGES You need to be able to continually adapt 0 Gatekeepers Mobile adoption Local differences Your resources
FORMULA FOR GROWTH Technology can help you achieve all of these ambitions 0 0 0 Greater awareness Stronger communications Increased reach
AWARENESS Shape your strategy per stakeholder: • Guides and scouts • Parents • Volunteers
COMMUNICATIONS Improve your communications Personalised Timely Frequent Targeted
REACH Increase your reach: Channels and networks Communities Sharing Inviting
BRIEFING Work as a group to brainstorm practical* ideas to achieve growth for the WAGGGS in the specific area E.g. Group 1 – what steps can you take to increase awareness amongst guides and scouts, parents and volunteers. Spend an equal amount of time on each *defined as being able to put in practice when you return to your own area
TIMINGS Briefing - 5 minutes Work within groups - 10 minutes Feedback from groups – 8 minutes per group Summary 6 minutes
AWARENESS COMMS REACH Specific: • Guides / scouts • Parents • Volunteers More: • Personalised • Timely • Frequent • Targeted Increase: • Channels and networks • Communities • Sharing • Inviting
YOUR FUTURE A flexible platform which has plans for specific stakeholder groups, adapts to local market conditions and automates as much of the two-way communications process as possible. This is achievable, today.