1 / 5

Clearing and Beyond - the Web as Marketing Tool

Clearing and Beyond - the Web as Marketing Tool. The Web as a Marketing Tool. 33 million internet users in the UK – 45% of UK population (up 30% since last year) 544 million internet users world wide Next year there will be more people using the internet than using televisions

wperalta
Download Presentation

Clearing and Beyond - the Web as Marketing Tool

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Clearing and Beyond - the Web as Marketing Tool

  2. The Web as a Marketing Tool • 33 million internet users in the UK – 45% of UK population (up 30% since last year) • 544 million internet users world wide • Next year there will be more people using the internet than using televisions • By 2005 1 billion people will be on lineMORI Technology Tracker, May 2002

  3. 300 million page impressions to Big Brother 1 web site • 1 million page impressions the day Nasty Nick was evicted • 745 million page impressions to Big Brother 2 – 20 times the impressions on the BBC web site, representing 40% of UK internet traffic • It is estimated that Big Brother 3 will generate more internet traffic than any other web site to date • 86% of businesses in UK are on line • 60% have a web site • Fast becoming one of the main promotional mediums

  4. The web is a primary rather than just a secondary source of information • 82% of general course enquiries to the University come via the web • Web site is often first contact with the University • Sophisticated audience and will be used to advanced web technology • “In order to engage them you have to entertain them” (Jim McNivern, Kerb)

  5. In 2000 UCAS web site had 6.5 million hits • In 2001 site had 11 million hits • In August 2001 UCAS was in the Top 10 UK sites searched for • U o B site had 1500 page impressions on 16 August 2001 (A level results day) • 40% of clearing hotline enquiries stated that they had used the site

More Related