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The Power of Instagram as A Business Marketing Tool

Before we consider audience and functionality, we should look at whether there is an interest within the business community for using a social platform based on images as part of a marketing strategy.<br><br>

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The Power of Instagram as A Business Marketing Tool

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  1. WWW.BREEZEDEVELOPMENT.CO.UK The Power of Instagram as A Business Marketing Tool Instagram celebrates its 10th birthday in 2020. Its pictorial format proved to be an instant hit, reaching 1 million monthly active users within 2 months of its launch in 2010, and 50 million by April 2012. By June 2018, Instagram hit 1 billion users.

  2. Is Instagram an effective business marketing tool? Before we consider audience and functionality, we should look at whether there is an interest withinthe business community for using a social platform based on images as part of a marketing strategy. Upon first view, the simplistic format of Instagram might not look like a successful marketing tool forbusinesses. The statistics suggest otherwise. Take a moment to digest these two incredible facts: There are more than 25 million business profiles on Instagram (Marketing Land) About 80% of Instagram users (800 million) follow those business profiles (Sproutsocial). This enormous market opens unparalleled opportunities for both marketeers and customers.

  3. How do consumers use Instagram? Facebook Business published statistics in 2019 on how consumers use Instagram as part of theshopping process: • 83% use Instagram to discover new products • 81% to research products or services • 80% will use it to decide whether to buy a product or service • It?s not surprising, then, that Instagram has become known as an ideal fit for eCommerce marketing.

  4. Brand reach on Instagram Brands are keen to take advantage of Instagram’sglobal reach, which is due, in part, to its ability to overcome language barriers by conveying messages using images. • Brands use Instagram as a direct route to market, and there is no indication of brand fatigue setting in any time soon. 78% of users say that they see brands on Instagram as popular, 77% as creative, 76% as entertaining and 72% as committed to building community. (Sprout social)

  5. Tips for getting started with Instagram for business Set up a business account • Convert your Instagram account in your app account settings. A business account will give you: • Real-time performance analytics • Insights into your followers and how they interact with your posts and stories • The option to add information about your company, such as business hours, location and phone number

  6. Tips for getting started with Instagram for business Create an engaging bio • Don’t underestimate the power of your bio. This is where you will grab consumers? attention. You can use it to describe your business and its ethos, or perhaps promote your website or a current promotion. Tap into the needs of your customers ? tell them what they need to know rather than what you think is important (they may not be the same thing!).

  7. Tips for getting started with Instagram for business Understand your target audience • Be aware of who your existing customers are through your database and analytics from your website and other social channels. Then do some thorough competitor research. • Think about what kind of content your audience wants to see from you. Start with looking at thekind of content they post on their own accounts, and how they interact with your competitors orsimilar brands. • Bear in mind, most Instagram users are aged under 35, with the gender profile being fairly evenlysplit between male and female.

  8. Tips for getting started with Instagram for business Create an Instagram strategy • Know what you want to achieve by using Instagram for business. Understand your goals, and focus on achieving real business objectives.

  9. Tips for getting started with Instagram for business Post great content • Post regularly and to a schedule. Use quality images and videos that make users want to know more. Research the best time of day to post for your industry, i.e. when your audience is online. This is a huge topic with much to learn!

  10. Tips for getting started with Instagram for business Interact with your audience • Post regularly and to a schedule. Use quality images and videos that make users want to know more. Research the best time of day to post for your industry, i.e. when your audience is online. This is a huge topic with much to learn!

  11. Get In Touch These are just some basic tips to get you started. If you would like to know how Breeze Development can help boost your Instagram potential, get in touch. • Email: liam@breezedevelopment.co.uk • Call: 0770 2029 817 • Website: www.breezedevelopment.co.uk

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