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noi12.co/OnyC98

noi12.co/OnyC98. Voter registration + Online Advertising. Trainers: Steffi Decker, Chong + Koster Dan McSwain, OMP Facilitated By: Hope Wood, NOI. Introductions. NOI O n Demand & NVRD Me & You Norms. www.nationalvoterregIstrationday.org. Introductions. NOI O n Demand & NVRD Me & You

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noi12.co/OnyC98

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  1. noi12.co/OnyC98

  2. Voter registration + Online Advertising Trainers: Steffi Decker, Chong + Koster Dan McSwain, OMP Facilitated By: Hope Wood, NOI

  3. Introductions NOI On Demand & NVRD Me & You Norms

  4. www.nationalvoterregIstrationday.org

  5. Introductions NOI On Demand & NVRD Me & You Norms

  6. FOLLOWING THE LAW Elections.neworganizing.com

  7. FOLLOWING THE LAW www.afj.org

  8. Agenda Why advertise voter reg online? Who are the audiences? Timeline – Where are we? National Voter Registration Day Creative + Messaging Budget Organic marketing

  9. Why Advertise voter registration online?

  10. Where Do We Run Ads? • Google • Facebook • Reddit • Interactive audio

  11. Terminology • CPC – Cost per click, how much you pay per click • CPM – Cost per thousand impressions, how much you pay per thousand impressions • CTR – Click through rate, the rate at which people click your ad • CPA- Cost per Acquisition • Targeting - Selecting who sees your ad

  12. Google Ads - Search

  13. Facebook

  14. Who are these people?

  15. Who are these people? Active Audiences • Comfortable online • Politically plugged in • Internet is the go-to place for information and resources Likelihood of being registered: pretty good.

  16. Who are these people? Latent Audiences • First-time voters • Never registered before • Politically disengaged • Culturally active • Relatively frequent Internet users Likelihood of being registered: not so good.

  17. Who are these people? Impact of Ads • Active audiences are going to register • Latent audiences need some nudging

  18. Who are these people?

  19. Who are these people?

  20. Where are we?

  21. National voter registration day

  22. #925nvrd

  23. #925nvrd

  24. #925nvrd

  25. #925nvrd

  26. Voto Latino

  27. Votolatino

  28. Votolatino

  29. Questions?

  30. Evaluation

  31. www.nationalvoterregIstrationday.org

  32. What’s next: NEXT WEEK Early Vote & Vote-by-Mail Week – September 24 – 28 •  Early Vote & Vote By Mail Strategy - September 24, 2012 • Early Vote & Vote By Mail Data - September 25, 2012 • Leading Great Early Vote and Door to Door Events - September 26, 2012 • Early Vote Online Tools - September 27, 2012 • Online Fundraising - September 28, 2012 .

  33. Interdependent Leadership (aka the Snowflake Model) How can I support NOI On Demand? https://act.neworganizing.com/donate/NOD_Donate_08-2012/ Interdependent Leadership

  34. www.neworganizing.com/toolbox

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