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A Web Strategy for Cultural Inheritance Centered on Agriculture

- Case Study Approach; The Olive Project in Shodoshima Japan -. A Web Strategy for Cultural Inheritance Centered on Agriculture. A Web Strategy for Cultural Inheritance Centered on Agriculture. 1. Department of Sustainable Resource Science, Faculty of Bioresources, Mie University

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A Web Strategy for Cultural Inheritance Centered on Agriculture

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  1. - Case Study Approach; The Olive Project in Shodoshima Japan- A Web Strategy for Cultural Inheritance Centered on Agriculture A Web Strategy for Cultural Inheritance Centered on Agriculture 1. Department of Sustainable Resource Science, Faculty of Bioresources, Mie University 2. Department of Production and Environment Science, Faculty of Agriculture, Niigata University 3. Department of Environmental Science and Technology, Faculty of Bioresources, Mie University 4. AEON RETAIL Co.,Ltd・Food & Delicatessen Merchandising Div・Food Artisan Group Takashi TOGAMI1・ Yoshitaka MOTONAGA2・ Ryoei ITO3・ Takaharu KAMEOKA1・ Tsuyoshi NAKAMOTO4 APAN eCulture 2010（Sydney, Australia. 10th Feb. 2010）

  2. Contents Contents Research Background Project Objective A Web Strategy Centered on Agriculture ■ A Scientific Cultivation Technology In Agricultural Fields ・ The Role of IT Device ・ Results & Discussion ■ The Web Page Development for Cultural Inheritance ・ The Webpage Requirements ・ Results & Discussion Conclusion

  3. Underlying Cause ・ The decrease in the population engaged in agriculture 14.54 Million in 1960 2.98 Million in 2008 ・ Aging of population engaged in agriculture Over 60% of the population aged over 65 in 2008 Research Background Issues in Rural Areas ・ Losing their unique food-culture The decline in agriculture

  4. Research Background Requirements for cultural inheritance ・ the spread and enlightenment of agricultural products and its area of production. ・ the activation of agriculture in rural areas ・ the education to younger generations

  5. Information & Communication Technology Agriculture (activation, etc.) ICT Spread Enlightenment Education Research Background Requirements for cultural inheritance ・ the spread and enlightenment of agricultural products and its area of production. ・ the activation of agriculture in rural areas ・ the education to younger generations Individual requirements

  6. Agriculture (activation, etc.) ICT Information & Communication Technology 　　　　・ allows us satisfy the requirements 　　　　・ bonds the requirements together Spread Enlightenment Education Research Background Requirements for cultural inheritance ・ the spread and enlightenment of agricultural products and its area of production. ・ the activation of agriculture in rural areas ・ the education to younger generations Individual requirements

  7. ・ Project Objective ・Longitude: 134°14‘ 11" East ・Latitude: 34°28' 43" North ・Population: 31,496 ・Area: 153.29 Km2 ・The birthplace of Japanese Olive Cultivation Kagawa Pref. The Location of Shodoshima Issues in Shodoshima Olive The decreases in ; ・ The olive growing area 53ha in 2006 106ha in 1964/1965 ・ The amount of crops 111t in 2006 405t in 1964

  8. Case Study Approach Case Study Approach Project Objective In 2008, the 100th anniversary for olive grass establishment For the purpose of the regional improvement of Shodoshima centered on olives ・ The establishment of "Olive Food Industry Board" ・ The supportive approach for the inheritance of regional food-culture and the cultivation by the use of IT device. (Mie University, AEON RETAIL Co., Ltd.) The construction of the web strategy centered on agriculture for the inheritance of olive culture in Shodoshima. By the utilization of; ・ data acquired from the IT devices ・ data related to olives and Shodoshima

  9. 1. A Scientific Cultivation Technology In Agricultural Fields 2. The Web Page Development for Cultural Inheritance A Web Strategy Centered on Agriculture

  10. The Construction Of ICT-aided Cultivation Support System The Construction Of ICT-aided Cultivation Support System Data Acquisition in Agricultural Fields ・ appearance ・ meteorological information ・ cultivation information The Information Storage & Its Utilization The Role of IT Device Requirements for; 　・　the improvement of productivity 　・　the stabilization of quality 　・　the production of secure & safe agricultural products

  11. The Construction Of ICT-aided Cultivation Support System The Construction Of ICT-aided Cultivation Support System Data Acquisition in Agricultural Fields ・ appearance ・ meteorological information ・ cultivation information The Information Storage & Its Utilization The Role of IT Device Requirements for; 　・　the improvement of productivity 　・　the stabilization of quality 　・　the production of secure & safe agricultural products Strategic Device: Field Server Field Server

  12. Solar Battery Insolation measurement Electric generation Field Server (FS) Internet ８０２．１１ｂ,ｇ wireless LAN Network Camera Growth situation of crops Perimeter monitoring • Sustainable Agriculture • Education for Global worming, Ecosystems, Foods and ICT • Surveillance • Ubiquitous and Ambient Computing • CO2 Absorption Monitoring Environmental Sensors Ambient temperature Relative humidity Carbon dioxide Soil Sensors Soil temperature Soil moisture Soil electric conductivity Soil pH

  13. A Scientific Cultivation Technology In Agricultural Fields Considering installation sites 2 Field Server ・ internet-enabled site (online site) ・ site where unable to connect to the internet (offline site) Types of Data Acquiring Growth Situation Data Images of Olives ambient temperature, relative humidity amount of solar radiation Soil temperature Soil moisture Tree Fruits Trunk near ground

  14. A Scientific Cultivation Technology In Agricultural Fields Schematic diagram of field monitoring system Motonaga, Y., et at al. Monitoring the olive cultivation in Shodoshima using Field Server systems, World Conference on Agrigultural Information and IT, 2008

  15. A Scientific Cultivation Technology In Agricultural Fields Strategies on FS for this study • The measurement and control • by the use of web application • (2)The utilization and application • of acquired images ● The case when real-time property is necessary. - Accessing to the data storage at the online site and use of the data ● The case when real-time property is not necessary. - Use of the data stored at the computer center for Agriculture, Forestry, and Fisheries Research Schematic diagram of field monitoring system Motonaga, Y., et at al. Monitoring the olive cultivation in Shodoshima using Field Server systems, World Conference on Agrigultural Information and IT, 2008

  16. Results & Discussion 1. A Scientific Cultivation Technology In Agricultural Fields 2. The Web Page Development for Cultural Inheritance

  17. The measurement and control by the use of web application (1) The measurement and control by the use of web application Results The latest images & data acquired from sensors

  18. The measurement and control by the use of web application (1) The measurement and control by the use of web application Results The graphs of data acquired from sensors

  19. The measurement and control by the use of web application (1) The measurement and control by the use of web application Results The past data reference & download

  20. The measurement and control by the use of web application (1) The measurement and control by the use of web application Results Browse on mobile Posting & Mailing Systems

  21. Field Server (2)The utilization and application of acquired images The utilization and application of acquired images ① Image combination ② Archives Acquired images ③Real-time images Results The conceptual diagram: The Utilization of FS Images

  22. (2)The utilization and application of acquired images The utilization and application of acquired images Results ① Image Combination (Panoramic Images)

  23. (2)The utilization and application of acquired images The utilization and application of acquired images Results オリーブの実ができるまで ② Archive example1 ② Archive example2

  24. A Scientific Cultivation Technology In Agricultural Fields A Scientific Cultivation Technology In Agricultural Fields Discussion (1) The measurement and control by the use of web application This time ・ data precision problems Putting only data acquired by sensors on the Web For the future stabilization of data precision by ・ our system ・ Automated Meteorological Data Acquisition System (AMeDAS) data preparation for data analysis on cultivation ・ accumulated temperature ・ accumulated amount of solar radiation ・ amount of rainfall ・ mean temperature and etc. web application development ・ farmer friendly

  25. A Scientific Cultivation Technology In Agricultural Fields A Scientific Cultivation Technology In Agricultural Fields Discussion (2)The utilization and application of acquired images affirmation of the value of images difficulties in data-handling of imageries Examples: ・ process for secondary contents ・ sorting out images

  26. 1. A Scientific Cultivation Technology In Agricultural Fields 2. The Web Page Development for Cultural Inheritance A Web Strategy Centered on Agriculture

  27. 2. The Web Page Development for Cultural Inheritance Information Utilization Web Page Requirements Web Page Requirements ・ To gain more of the user access ・ To urge user’s understanding of the concept of the scientific cultivation technology ・ To spread and enlighten the information of Shodoshima & olives A Web Strategy Centered on Agriculture (1) Composition of website contents & spread and enlightenment (2) Selection of target website audience & human interface (3) Geographic Information System (GIS) (4) Approaches to Web2.0 (5) Linkage between the website and the database

  28. 2. The Web Page Development for Cultural Inheritance Web Page Requirements Web Page Requirements Results & Discussion (1) Composition of website contents & spread and enlightenment (2) Selection of target website audience & human interface (3) Geographic Information System (GIS) (4) Approaches to Web2.0 (5) Linkage between the website and the database

  29. Agriculture & Environment Agriculture & Environment Project Summary Project Summary Tourism Food & Culture Tourism Food & Culture Results The Web Page Development for Cultural Inheritance (1) Composition of website contents & spread and enlightenment

  30. English English Education Education Results The Web Page Development for Cultural Inheritance (1) Composition of website contents & spread and enlightenment

  31. 6 Contents Results The Web Page Development for Cultural Inheritance (1) Composition of website contents & spread and enlightenment

  32. After Modification After Modification Before Modification Before Modification Results The Web Page Development for Cultural Inheritance (2) Selection of target website audience & human interface

  33. Quiz Game Quiz Game Movie Movie Educational Contents (English) Educational Contents (English) Results The Web Page Development for Cultural Inheritance (2) Selection of target website audience & human interface

  34. Results The Web Page Development for Cultural Inheritance (3) Geographic Information System (GIS)

  35. Results The Web Page Development for Cultural Inheritance (4) Approaches to Web2.0 ・ Contents for mobile phone ・ Google map (5) Linkage between the website and the database ・ Having accumulated and stored data acquired from Field Servers ・ Having stored contents created for the 100th anniversary

  36. Discussion The Web Page Development for Cultural Inheritance (1) Composition of website contents & spread and enlightenment ・ introduced by some mass media ・ spread via links and blogs (2) Selection of target website audience & human interface ・ website design that allows users easier operation (3) Geographic Information System (GIS) ・ data acquisition by GPS for utilizing GIS at agricultural fields (4) Approaches to Web2.0 ・ adoption of user generated contents (UGC) (5) Linkage between the website and the database ・ image database, search, view

  37. Conclusion A Scientific Cultivation Technology In Agricultural Fields For Adequate Cultivation Support On The Web ・ Website design that allows users easier handling ・ Software development for information analysis satisfying user’s needs The Web Page Development for Cultural Inheritance For more spread, enlightenment and user acquisition ・ Website design that allows users easier operation ・ adoption of more website contents representing web2.0 e.g. UGC, blog, BBS

  38. Thank you for your attention. Shodoshima Olive Project Official Website URL: http://www.quark.bio.mie-u.ac.jp/olive/index.html

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