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Define Lobbying – why me? Why us?

Amplify Your Advocacy: Building Effective and Trusting Relationships that Deliver Legislative Support for Public Education. Define Lobbying – why me? Why us?. Lobbying is persuading someone with power to at to help you and your students. “Gentle Persuasion Applied Relentlessly”.

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Define Lobbying – why me? Why us?

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  1. Amplify Your Advocacy: Building Effective and Trusting Relationships that Deliver Legislative Support for Public Education

  2. Define Lobbying – why me? Why us? • Lobbying is persuading someone with power to at to help you and your students. • “Gentle Persuasion Applied Relentlessly”. • Knowing candidates/legislators well enough that they • know who you are • care about you and the people associated with you • And you know how, where and when to advocate

  3. A Tale of 3 Districts (5 Leadership Academy Grads) • Relationship building – two way street. What do legislators get from each of these different approaches? • Engaging others – who are partners? • Building trust • What tools did they use?

  4. A Tale of 3 Districts (5 Leadership Academy Grads) • Susan Shaw, Forest City Board (LRC) • Sue Brugman, Clay Central/Everly Board (LRC) • Ralph Johanson, Rich Clewell, and Ken Krumwiede, Davenport Board

  5. SILO Repeal / Penny Replacement • Advocacy Toolkit http://www.ia-sb.org/LegislativeAdvocacy.aspx?id=3450 • Flow chart of advocacy steps • Key messages • District data • Sample resolutions, letters to editor, & press releases

  6. AdvocacyIASB Resources to Help • IASB's Legislative ActionAlert Center: send priorities e-mail to your legislators! • Media links • Position Papers • Action Lines / Action Networks • Links to legislators and their contact information • IASB Legislative Conference Tues. Jan. 22 in Des Moines

  7. The Top 10 Most PowerfulInfluences on Members of Congress Joel Blackwell, the Grassroots Guy • Face to face conversation with constituent • Letter from constituent • Phone call from constituent • National daily newspaper article • National daily newspaper editorial • District daily newspaper article • District daily newspaper editorial • Orchestrated mail from constituents • Op-ed opinion pieces in major daily newspapers • Op-ed pieces in local daily newspapers

  8. Who do we lobby? • People who your legislators care about (also organizations) • Your legislators • Leadership • Committee of first reference • Education • Ways and Means

  9. Where to start? Advocacy action steps to connect with legislators • Introduce yourself – phone, letter, coffee • Perfect opportunity – congrats on your election victory or thanks for your leadership • Invite to board meeting (press opportunity) • Discuss legislative issues • Recognize legislative contribution • Show student learning and needs • Invite to a casual dinner with board members or school social events • Open house, ice cream social, homecoming, CSIP Team meeting, PTA

  10. Next: Advocacy Action Steps • Review advocacy job description at the board table – assign responsibilities. • Recruit Citizen Advocates www.myiowaschools.org • Attend Forums “Eggs & Issues” • Go to picnics and fundraisers: “Most committee votes are won or lost at fish fries, not in committee meetings.” Bob Guyer

  11. Other Advocacy action steps • Network with other organizations: • Platforms • Presentations • Support • Organize a regional joint board meeting with legislators and key stakeholders. • Call and ask if they need anything. • Take fact sheet to media – sit down with editor or reporter and a community member and talk about the needs of your school district.

  12. Visit the Statehouse • Come to the Capitol anytime: call Margaret or Mary and let us know you are coming – get an update or help with the day’s issues. Cell: (515) 201-3755 or 201-3756 • Plan to attend IASB Legislative Conference Jan. 22, Des Moines

  13. MONEY – Bob Guyer, Engineering the Law “Facts don’t vote. Lawmakers each vote their own peculiar political calculus. Seldom are material facts alone sufficient to get votes; political facts may be.”

  14. Key Messages: • We must strive to reach every child so that all reach proficiency – and beyond. • Quality instruction is the key to improved student achievement. • All Iowa students deserve a safe, technology-ready facility designed for student learning – no matter where they live. • School boards are good fiscal stewards, trying to dedicate as much resource to instruction as possible – do you have any suggestions?

  15. Keep IASB in the loop and ask us for help  Margaret Buckton Mary Gannon Assoc. Exec. Dir., Public Policy Attorney Cell: (515) 201-3755 Cell: (515) 201-3756 Iowa Association of School Boards 6000 Grand Ave., Des Moines, IA 50312-1417 (800) 792-4272 ext. 228 Direct line (515) 247-7028 Fax (515) 247-7052 www.ia-sb.org

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