The Rethink Your Drink Team

1. Rethink Your Drink BasicOrientationNovember 5, 2013Jackie RichardsonSuzanne MorikawaTara Vang

2. The Rethink Your Drink Team • Jackie RichardsonCampaign Lead • Suzanne MorikawaMarketing Specialist • Tara VangMarketing Specialist

3. Poll What is your level of experience working on the Rethink Your Drink Campaign? __ Novice (0-1yr) __ Intermediate (>1yr and <3 yrs) __ Advanced (>3yrs)

4. Presentation Overview • SNAP-Ed Program Guidance • Rethink Your DrinkCampaign Overview • Key Messages • Display Guidelines • Approved Resources • Q&A

5. Network for a Healthy California – Program Approvals • USDA • SNAP-Ed Guidance • Dietary Guidelines for Americans • MyPlate • California Department of Social Services (CDSS) • California Department of Public Health (CDPH)

6. SNAP-Ed Guidance FFY 14 • SNAP-Ed Messaging: • Must be based on most recent Dietary Guidelines for Americans & MyPlate (pgs. 5-6) • SNAP-Ed Behavioral Outcomes: • Switch to fat-free or low-fat milk products (pg. 6)

7. SNAP-Ed Guidance FFY 14 • Approaches: Examples of potential SNAP-Ed Activities: “…recommending limitations on…food components to reduce such…foods with added sugar like sugar-sweetened beverages.” (pg. 8-9) • SNAP-Ed Guiding Principles: “The likelihood of nutrition education…interventions successfully changing behaviors is increased when consistent and repeated messages are delivered through multiple channels.” (pg. 16)

8. 2010 Dietary Guidelines for Americans • Chapter 2: Balancing Calories to Balance Weight • Reduce intake of sugar-sweetened beverages • Sugar-sweetened beverages provide excess calories and few essential nutrients and should only be consumed when nutrient needs have been met and without exceeding daily calorie limit www.cnpp.usda.gov/DGAs2010-PolicyDocument.htm

9. 2010 Dietary Guidelines for Americans • Chapter 3: Foods & Food Components to Reduce A major source of added sugar in American diets is from soda, energy drinks and sports drinks (pg. 28 & 29) www.cnpp.usda.gov/DGAs2010-PolicyDocument.htm

10. 2010 Dietary Guidelines for Americans • Chapter 4: Food and Nutrients to Increase “Deciphering the juice in juice…sweetened juice products with minimal juice content, such as juice drinks, are considered sugar-sweetened beverages rather than fruit juice.” www.cnpp.usda.gov/DGAs2010-PolicyDocument.htm

11. MyPlate Make Half Your Plate Fruits & Vegetables

12. USDA MyPlate

13. Presentation Overview • SNAP-Ed Program Guidance • Rethink Your DrinkCampaign Overview • Key Messages • Display Guidelines • Approved Resources • Q&A

14. Rethink Your Drink Campaign • Provides nutrition education and skills, such as label reading, to help people make healthy beverage choices. • Encourages a shift towards healthier beverage choices: • Water • Fat free or lowfat 1% milk • and 100% juice in limited amounts

15. Rethink Your Drink Branding • Italicize the campaign name • Do not capitalize “t” in “Rethink” • Please see the Branding Guidelinesin the Champions for Change Communications Resource Library www.cachampionsforchange.cdph.ca.gov/Library/

16. Local Health Department Grant Agreements Goal: (SNAP-Ed) participants and those eligible …. are educated and receive support to consume healthy foods and beverages, reduce consumption of less healthy foods and beverages and to increase physical activity….

17. Local Health Department Grant Agreements Objective 2: Consumption and Access to Healthy Beverages and Reduced Consumption of Unhealthy Beverages

18. Local Health Department Deliverables/Outcomes Measures Deliverable 2:

19. Cross Cutting Objective Opportunities • RYD deliverables align easily with the following community settings and nutrition education activities: • Adult education • School/Afterschool • Retail • Worksite

20. Poll What county health programs and agencies are you currently working with? Check all that apply.

21. Nutrition Education Examples • Host special events • Healthy Back to School • Rethink Your Drink Family Day • Potter the Otter or Go for H2O! coloring contest • Water recipes & tasting events • Displays • Amounts of sugar in sugary drinks • Minutes of activity to burn calories in sugary drinks

22. Rethink Your Drink Campaign Guidance Allowable Purchases: • OK to buy 3 gallon refillable water bottles • OK to fill with tap water • Nominal costs to fill at water refill stations is acceptable, but must submit a receipt • OK to purchase water dispensers for taste testing ; <$100 = small kitchenware items

23. Presentation Overview • SNAP-Ed Program Guidance • Rethink Your DrinkCampaign Overview • Key Messages • Display Guidelines • Approved Resources • Q&A

24. Key Messages • Drink water instead of sugary drinks • Make the switch to fat-free or lowfat (1%) milk. • Select 100% fruit juice, in limited amounts (children 4-6 oz./day, adults up to 8 oz./day). The 2010 Dietary Guidelines for Americans

25. Message Guidance Do not say: • “Don’t Drink” • “Eliminate” No comparative messaging: • “Water is better than [SSB]” No anti-beverage messaging: • “[SSB] is bad.” • “[SSB] is unhealthy.” Use positive messages: “Water is good for your health.” “Milk gives your body nutrients.”

26. Acceptable Messages • If you choose to drink sugary drinks, consider: • cutting back • choosing a smaller portion or container size • drinking less often. • Drinks sweetened with added sugars have extra calories and often provide few or no nutrients or fiber to support a healthful diet. • Drinking too many sugary drinks can increase the chances of experiencing some health problems, such as weight gain, obesity, tooth decay, diabetes, and heart disease.

27. Rethink Your Drink Campaign Guidance • Use non-branded containers and images • Cite all statements, facts, figures • Provide complete dietary information in addition to healthy beverage education • Obtainapproval for materials • ** USDA must approve all consumer materials**

28. Rethink Your Drink Campaign Guidance At this time: • No YouTube videos • No Social Media • No Media All media for Rethink Your Drink must be approved by the California State Office of Public Affairs and the USDA’s Western Regional Office.

29. Presentation Overview • SNAP-Ed Program Guidance • Rethink Your DrinkCampaign Overview • Key Messages • Display Guidelines • Approved Resources • Q&A

30. RYD Display Materials • Vinyl Banners • Tablecloths • Pull-up Banners • Tent Panel

31. Display & RYDEducation Guidance • NO Disparaging text or photos • NO Brands • NO Corporate sponsorships • NO Healthy vs. Unhealthy • NO Lobbying

32. Rethink Your Drink Stand-Alone Displays • Know Your Audience • Tell a Story • Attract Attention • Engage the Crowd • Offer a Next Step

33. Rethink Your Drink Displays • Practice – take your display for a test run. • Ask colleagues: • What are your first impressions? • What is the primary message of the display? • Notice movement and flow of visitors through the display booth. • Check traffic flow • What attracts their attention first?

34. Rethink Your Drink Displays

35. Rethink Your Drink Fairs & Festival Interventions • Booth Design • Use only approved materials • Traffic Flow • Audience • Age appropriate materials and activities • Language • Interaction / cues • NEXT STEP

36. Presentation Overview • SNAP-Ed Program Guidance • Rethink Your DrinkCampaign Overview • Key Messages • Display Guidelines • Approved Resources • Q&A

37. Nutrition Education Materials Use State NetworkRethink Your Drink branded materials… All others require USDA’s Western Region Office approval.

38. RYD Campaign Materials Champions for Change Resource Library • Branding Guidelines • Logos • Templates • Signage • Flyers • PowerPoint

39. Facts & Figures Use the Facts & Figures to keep all Rethink Your Drink messages in one voice and to ensure citation of approved sources.

40. Serving Up MyPlate: A Yummy Curriculum http://teamnutrition.usda.gov/myplate.html Decisions, Decisions!! Sometimes Foods & Switcharoos The Science of Sometimes Foods

41. RYD Lesson – Choosing Healthy Beverages Objectives By the end of this lesson, participants will be able to: Describe how healthy beverages fit into the MyPlatedietary recommendations; Understand the link between sugary drinks, obesity, and type 2 diabetes; Identify types of sugary drinks in their diets; Calculate the amount of sugar in beverages they commonly drink; Identify drinks with less or no added sugar. (60 Minutes)

42. Drink Label Cards Uses: • Label reading • Ingredients lists • Displays

43. Early Childhood Education Potter the Otter • Poster • Activity Sheets • Tip Sheets • Stickers www.potterdrinkswater.com

44. Early Childhood Education Potter Picnic Book is approved for Network use. Please note: This is the only Potter the Otter book approved for Networkuse. www.scholastic.com/first5/

45. Nutrition Education Resources for Elementary-aged Children • The Go for H2O! Kit includes • Teacher/CYO overview • Promotional flyer • Certificates and other supporting materials • Contact: • Susan Vitulli, • PowerPlay! Campaign • 916-449-5318 susan.vitulli@cdph.ca.gov.

46. Nutrition Education Resources for Elementary-aged Children

47. Poll Besides Spanish, what other languages would support SNAP-ed nutrition education for the population in your area? • Chinese • Vietnamese • Hmong • Other (please specify language in a chat message) If you can help with the translation process for any of these languages, please send us a chat message.

48. Rethink Your Drink CampaignNetwork Web Page • Resources • Summary Guidance • Orientation Presentation http://www.cdph.ca.gov/programs/Pages/RethinkYourDrink.aspx

49. Rethink Your Drink CampaignResources Web Page • List of Approved RYD Resources • PDFs for download

50. Resources Available • State RYD Team • General Technical Assistance • Fact Checking / Materials Review • State Resources • Research & Evaluation • Assisting with Data • Special Evaluation Projects • Impact/Outcome Activities • Project Officer • Approvals • Reporting Direction • Linkage with Other Projects • Brown Miller Communications • Public Relations Technical Assistance • Empowering Community Voices Training