Research Resources

1. Research Resources Innis Library (Business) KTH-108 Ines PerkovicBusiness Librarian March 2012

2. Your Challenge • develop a marketing strategy to sell the experience of the Hamilton Bulldogs and increase arena attendance for 2013 • conduct research into the Bulldog’s past, present, and future along with gathering the opinions of high school students to further understand what best attracts youth to the hockey games

3. Session Outline • Primary and secondary research • How to access, find and search for these resources • How to get more help!

4. Primary Sources • A document or record containing firsthand information or original data on a topic Examples ? • Diaries • Letters • Photos • Interviews (in person, phone, email, etc.) • Law, Statute or Act • Surveys

5. Secondary Sources • Any work that is one step removed from the original source • Usually describing, summarizing, analyzing, evaluating, derived from, or based on primary source materials Examples ? • Annual reports • Articles • Books • Textbooks • Encyclopedias

6. Secondary Sources at McMaster • Bookscannot be borrowed by high school students and other visitors, but items may be consulted and/or photocopied in the library. • Use our Library Catalogue to find books http://library.mcmaster.ca/catalogue

7. Secondary Sources at McMaster • Magazines, newspapers and reference materials (directories, etc.) are for in library use only • Use our Library Catalogue to find these materials by titlehttp://library.mcmaster.ca/catalogue

8. Secondary Sources at McMaster • Online sources such as databasesare only accessible to current McMaster users with a MAC ID. • Given some of these access restrictions, you may want to supplement your research with Hamilton Public Library resources.

9. Hamilton Public Library Access to library materials is available for free to anyone with an HPL card. Apply online http://www.myhamilton.ca/user/register Use the HPL library catalogue to find books, DVDs and other materials held in all branches of the HPL system http://hpl.bibliocommons.com Hamilton Spectator CBCA (Canadian Business & Current Affairs) Canadian Periodical Index BusinessFile ASAP Academic OneFile Go to: http://www.myhamilton.ca/public-library/research Key Online Sources @ HPL

10. Secondary Sources • Trade associations and government web sites for industry trends, statistics, census data, analysis & links • Use an Internet Search engine to find these materials. For a list go to: http://library.mcmaster .ca/find/web-search

11. Search Tip #1Use quotes “” to find phrases • Will retrieve materials with words in the exact order specified Examples: “spectator sport” “hamilton bulldogs” “arena attendance”

12. Search Tip #2Use Synonyms or Alternate Search Words for Key Concepts Marketing • Advertising, Promotion, Selling, Retailing, etc. Attendance • Participation, Involvement, Turnout, Audience, Crowd

13. Search Tip #3Use a wildcard symbol to retrieve plurals and alternate endings • an asterisk * is the most common wildcard symbol • market* will retrieve market markets marketing marketer • wildcards expand your search, useful when you have too few results

14. Search Tip #4Combine search words using AND and OR • AND = all of these words narrows search, useful when you have too many results e.g., marketing and hockey • OR = any of these words broadens search, useful when you have toofew results e.g., marketing or promotion or selling

15. Putting all the Search Tips Together (hockey or sport*or recreation or culture or leisure)and(market* or promot*or sell*)and (attendance or participation or involvement or turnout or audience) NOTE: Use parentheses () when using AND and OR in a single search statement

16. Need Help?Get in touch with the Innis Library • Located in Kenneth Taylor Hall (KTH), Room 108 • eMail: library@mcmaster.ca • Phone:905-525-9140 ext. 22081 • Hours: • Monday to Thursday: 8:30am-11:00pm • Friday: 8:30am–6pm • Saturday: CLOSED • Sunday: 1:00pm-8:00pm

17. See you in the Library!