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Innovation Life Cycles

Innovation Life Cycles. Jay Rao Professor. Country Life Cycles. Knowledge. Revenue. Services. Manufacturing. Agriculture. Time. Industry Life Cycles. TIME. Revenue. PCs. Mini-Computers. Mainframes. Time. Product Life Cycles. Revenue. Time. Enterprise Life Cycle. Mobile. 1981.

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Innovation Life Cycles

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  1. Innovation Life Cycles Jay Rao Professor

  2. Country Life Cycles Knowledge Revenue Services Manufacturing Agriculture Time

  3. Industry Life Cycles TIME Revenue PCs Mini-Computers Mainframes Time

  4. Product Life Cycles Revenue Time

  5. Enterprise Life Cycle Mobile 1981 Telephones 1979 Revenue Computers 1960 1912 Cable Rubber 1898 Paper Mills 1865 Time

  6. Nokia: Sold, Spun-Out and Spun-Off to focus on Telecom Sales & Exit TVs Cables Spin-Off Sold Chemicals Telecommunications Infrastructure #2 WW Cellular Infrastructure JV JV Minority Sold JV Paper Global Leader 2nd Operators Sold ICL Computers #1 WW Handsets Mobile Handsets Telecom 1990 timeline 1998 Source: JP Jeannet

  7. Warfare Life Cycles Age of Information? 2000 - Age of Automation Revenue 1945 - 2000 Age of Systems 1830 - 1945 Age of Machines 1500 – 1830 Age of Tools Ancient – 1500 AD Time Source: Van Creveld, Technology & War, 1991

  8. Experience Innovation Marketing Innovation Process Innovation Business Model Innovation Product Innovation Structural Innovation Revenue Growth Application Innovation Disruptive Innovation Time Retail Services

  9. Experience Innovation Marketing Innovation Business Model Innovation Process Innovation Product Innovation Structural Innovation Revenue Growth Application Innovation Disruptive Innovation Time Tax Preparation

  10. 1946 – Warren Avis - Pilot 1962 – 11% market share 1963 – We Try Harder campaign 1964 – Profitable after 13 years 1966 – 35% market share 1979 – GM cars only (advt. + mkt) 2004 $9.5B Airport $8.1B Local Experience Innovation Marketing Innovation 1994 $8.1B Airport $2.5B Local 1923 Bought by Yellow Cab & Truck 1925 Coast to Coast 1926 Bought by GM 1932 Midway Airport (First) 1953 GM sells Hertz 1994 Bought by Ford Process Innovation Business Model Innovation Product Innovation Revenue Growth Structural Innovation Application Innovation Disruptive Innovation 1918 Time Car Rental

  11. Revenue Growth Retail Banking Experience Innovation Marketing Innovation Process Innovation Business Model Innovation Product Innovation Structural Innovation 1971 Docutel’s ATMs Application Innovation Disruptive Innovation Time

  12. 2005 Experience Innovation Marketing Innovation 1979 Early 1990s 1960 Process Innovation Business Model Innovation Product Innovation 1959 Revenue Growth Structural Innovation 1998 Application Innovation 1957 Disruptive Innovation Time Credit Cards 2005

  13. Experience Innovation Marketing Innovation Process Innovation Business Model Innovation Product Innovation Structural Innovation Revenue Growth Application Innovation Disruptive Innovation Brokerage Time

  14. Revenue Growth Insurance Experience Innovation Marketing Innovation Process Innovation Business Model Innovation Product Innovation Structural Innovation Application Innovation Disruptive Innovation Time

  15. Revenue Growth Ice Cream Experience Innovation Marketing Innovation Process Innovation Business Model Innovation Product Innovation Structural Innovation Application Innovation Disruptive Innovation Time

  16. Revenue Growth Lodging 1999 1983/1999 1990 1946 Experience Innovation Marketing Innovation 1929 1945 1954 Process Innovation Business Model Innovation 1988 Product Innovation Structural Innovation Statler, Buffalo (1908) Application Innovation 1946 Disruptive Innovation Time Tremont, Boston (1809)

  17. Revenue Growth Pharma – Type 2 Diabetes Oral Drugs 1955 Insulin Pump 1983 Pen Delivery 1986 Ames Diagnostics Home sugar Testing 1969 Experience Innovation Marketing Innovation Standard Syringe 1944 Process Innovation Business Model Innovation Oral Drugs 1955 Insulin 1922 Product Innovation Structural Innovation Application Innovation Disruptive Innovation Time

  18. Revenue Growth Pharma - Antibiotics Zithromax 5-day (Otits) (1986 Pliva) (1996 Pfizer) Zithromax 1-day & Single Dose 2001 Experience Innovation Marketing Innovation 1944 NRRL, IL Augmentin 1981 (Beecham) Process Innovation Business Model Innovation Tetracycline 1955 (Pfizer) Product Innovation Structural Innovation Zithromax 3-day 2004 (Sinusitis) Application Innovation 1940 Penicillins Disruptive Innovation Pre-1940s Sulfa Drugs Time

  19. Revenue Growth Pharma – Acid Reflux Nexium (Prilosec OTC) AstraZeneca 2000 BSCI Enteryx 2005 (Failed) Experience Innovation Marketing Innovation H2 Blocker Zantac Glaxo 1981 Process Innovation Business Model Innovation Proton-pump Inhibitors Prilosec AstraZeneca 1989 Product Innovation Structural Innovation H2 Blocker Tagamet SKF 1976 Application Innovation Disruptive Innovation Antacids Time

  20. Menorraghia: Treatment Option Evolution 1997 Global Endometrial Ablation Revenue 1979 Rollerball Ablation 1960s Hormonal Treatment Hysterectomy Do Nothing Time

  21. Revenue Growth Global Endometrial Ablation Experience Innovation Marketing Innovation Process Innovation Business Model Innovation 2001 2003 2001 Product Innovation Structural Innovation 2001 Application Innovation Disruptive Innovation 1997 Time

  22. Revenue Growth Senior Living ? Experience Innovation Marketing Innovation Process Innovation Business Model Innovation Product Innovation Structural Innovation Application Innovation Disruptive Innovation Nursing Homes Time

  23. George Whitefield Jonathan Edwards Joseph Smith Experience Innovation Marketing Innovation Process Innovation Business Model Innovation Product Innovation Structural Innovation Revenue Growth Application Innovation Disruptive Innovation Time Christianity

  24. Evolution of Businesses

  25. Phase 2 Retention and CRM Strategy 1999/2000 Phase 3 Services Strategy 2001/2003 Phase 1 Acquisition Strategy 1993/1998 Web, GPS, Weather “Thought of the Day” Satisfaction based on Services Responsiveness Latest device Price CRM Coverage Connectivity Static Customercare Network time Business Evolution

  26. Business Evolution Source: Spohrer, IBM Research

  27. IBM Today

  28. Business Evolution Software 16% Software 37% $3.575B Services 10% Systems 46% $4.487B Systems 74% Services 17% $1.569B Revenue Mix 2000 Revenue Mix 2005

  29. PIB per cápita US$ ppp Año inicial Año final Años que nos tardó duplicar De 694 a 1.325 1820 1877 57 De 1.325 a 2.768 1877 1920 43 De 2.769 a 5.781 1920 1988 68 De 5.781 a 11.520 1988 2004 16 “The World Economy: Historical Statistics”. A. Maddison, 2007 A la luz de nuestra historia este es un desafío muy exigente...

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