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An Integrated Marketing Communication Plan Florida’s Water and Land Legacy. A Message from Buzz Media:. QR Code. Campaign Goal. Amendment 1 to receive 60% “YES” Election Day!. Target audience: 18-25 year olds. Why College Campuses? . High concentration of voters ages 18- 25
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An Integrated Marketing Communication Plan Florida’s Water and Land Legacy
Campaign Goal Amendment 1 to receive 60% “YES” Election Day! Target audience: 18-25 year olds
Why College Campuses? • High concentration of voters ages 18-25 • 12 universities • Seeking information • We can MAKE THE DIFFERENCE in modern elections!
Education I would be more willing to vote on an issue I am educated on. I plan on voting in this year’s election.
Updated Logo Shows that the amendment will serve the state of Florida Clean and modern appeal Short, yet powerful connection to the audience
Your Water. Your Land. Your Legacy. Your Campus. • Campus Representative • Campus Guide • Effective Social Media • Targeted Promotional Items • Absentee Voting Education
Campus Representatives • Using Existing Environmental Clubs at Florida Colleges • Serve as a liaison between Florida’s Water and Land Legacy and the target audience
Absentee ballot voting • Most college students DO NOT live near their voting precinct • 7 out of 10of college students are willing to cast an absentee ballot if they know how
Remember… • 85% of college students are registered voters • 330,000 students across Florida • 280,000potential “YES” votes