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STATION INFORMATION

RADIO TAY STATION INFORMATION. STATION INFORMATION. RADIO TAY – KEY FACTS.

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STATION INFORMATION

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  1. RADIO TAY STATION INFORMATION STATION INFORMATION

  2. RADIO TAY – KEY FACTS • Tay FM plays today’s biggest hits alongside classics from the 90’s onwards and with unrivalled local news & sports coverage it is easy to see why it is the most listened to station in Tayside & Fife with 138,000 listeners weekly. • The core audience for Tay FM is 25 – 45 year olds. • Tay AM’s core audience is 35-55 year olds and 75,000 people listen to classic tracks from the 60’s right through to the biggest current chart hits every week – that’s why we call it ‘The Greatest Hits Network’. • Tay FM & AM have a combined weekly audience of 181,000 and listen on average for an incredible 11.7 hours per week.

  3. TYPICAL LISTENER • Female bias (57%) • Average Age 40 • 56% Married or living as married • 59% are working full/part time • 41% own home with a mortgage • 37% have children in the household aged 0-14 Source: Rajar/IpsosRSL. 12 months ending 31st March 2013

  4. WEEKDAY SCHEDULE • Wake up with Webster 6am-10am • Mike Richardson on Mid-Morning 10am-2pm • The Tay FM Takeover 2pm-3pm • John Milne on Drivetime 3pm-7pm • IN:Demand with Romeo 7pm-10pm • Late Night with Gina McKie 10pm-1am

  5. TYPICAL LISTENER • Female bias (53%) • Average Age 52 • 56% are married or living as married • 39% are retired • 59% own their own home • 75% are the main shopper Source: Rajar/IpsosRSL. 12 months ending 31st March 2013

  6. WEEKDAY SCHEDULE • Robin Galloway’s Breakfast Show 6am-10am • Ally Bally’s Mid-Morning Show 10am-2pm • The Greatest Hits 2pm-3pm • Gary Marshall’s Afternoon Show 3pm-7pm • Specialist Shows 7pm-10pm • Jim Symon 10pm-1am

  7. THE TRANSMISSION AREA 181,000 Listeners 47% Reach Population = 381,000 Male =183,000 Female = 198,000 Source: Rajar/IpsosRSL. 12 months ending 31st March 20123

  8. TOTAL TAY REACH (000’s) Source: RAJAR/IPSOS RSL. Period ending 31st March 2013 Base Tay FM TSA NB^Total Tay (Bauer Dundee)

  9. TAY FM REACH (000’s) Source: RAJAR/IPSOS RSL. Period ending 31st March 2013

  10. TAY AM REACH (000’s) Source: RAJAR/IPSOS RSL. Period ending 31st March 2013

  11. LISTENERSHIP – AGE BREAKDOWN Weekly Reach (000s) Source: Rajar/IpsosRSL. 12 months ending 31st March 2013 N.B ^ Total Radio Tay (Bauer Dundee) is made up of Tay FM and Tay AM

  12. TOTAL TAY1 & 4 WEEK AUDIENCE (%) 82 78 78 76 72 64 63 58 54 56 Source: RAJAR 12 months period ending 31st March 2013, Base Tay FM TSA NB: ^Total Tay (Bauer Dundee)

  13. TOTAL RADIO TAY181,000 Weekly Listeners • Women 55% • Men 45% WEEKLY REACH ABC1 75,000C2DE 105,000MAIN SHOPPER 132,000 WEEKLY REACH Source: Rajar/IpsosRSL. 12 months ending 31st March 2013 N.B ^Total Radio Tay (Bauer Dundee) is made up of Tay FM and Tay AM

  14. COMPETITORSWEEKLY REACH Source: Rajar/IpsosRSL. 12 months ending 31st March 2013 N.B ^ Total Radio Tay (Bauer Dundee) is made up of Tay FM and Tay AM *Does not cover whole TSA

  15. PRESS COMPETITORSWEEKLY REACH Base: Tay FM TSA; Source: Press JICREG 01/05/13 (based on Area AIR) Radio Source: Rajar Q1 2013 NB: Total Tay (Bauer Dundee)

  16. COMMERCIAL SHARE OF HOURSTOTAL TAY TSAALL COMMERCIAL RADIO LISTENING % Source: Rajar/IpsosRSL. 12 months ending 31st March 2013 N.B ^Radio Tay (Bauer Dundee) is made up of Tay FM and Tay AM

  17. HIGH LEVELS OF AD AVOIDANCE IN TRADITIONAL MEDIA % of ads which are “hard avoided” by medium Source: Clark Chapman Research

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