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Can You See Me Now?. Navigation and UX Heroes and Villains EduWeb 2014 – Baltimore, MD Jeffrey Chase, University of Delaware @scrapking1 # uxeduweb. User Experience.
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Can You See Me Now? Navigation and UX Heroes and Villains EduWeb 2014 – Baltimore, MD Jeffrey Chase, University of Delaware @scrapking1 #uxeduweb
User Experience User experience (UX) involves a person's behaviors, attitudes, and emotions about using a particular product, system or service.
The whole is greater Parts of the interactive communications/software vernacular are not experienced separately by the user, but as a complete synthetic language which is apprehended and used as a unified whole. Source: http://uxdesign.com
Conscious Awareness Parts of the interactive communications are situated closer (+) or further (-) from the conscious awareness of the user. Ex: Language/Graphic Design (+) Interaction Design/Programming (-)
Double Elephant Folio 26-1/2" x 39-1/2" John Audubon, Yellow-Billed Cuckoo, 1829
The User “The key to your success is enabling theirs.” Get to know your audiences. Understand how they relate to each other. Learn how they think. Observe real people doing real things. See how they act and behave online and offline. Listen to what they need.– RazorfishHealthware CRUX
Define, Design, Deliver Requirements: Application Purpose Intended User characteristics Application structure and navigation Workflow and User Flow analysis
Higher Ed Usual and not-so-usual suspects: Content is “I” not “you, your” Meet the audiences where they are Review PEW and Neilsen reports Gen X designing for Baby Boomers and Millennials
Self-Discovery Play to your strengths and authenticity Interviews, analytics, insights (not just data) Persona development Storytelling successes inform navigation paths* Organic builds nurture good content habits
A Digital Roadmap Reference Points to orient from A robust style guide (internal/external) Web Governance Regular check-ins with stakeholders (keeps everyone holding their stake) Digital Asset Management
UX and De-Centralization Losing the continuity one page at a time Responsive=multi-device Establish a navigation. Where is home? Icons and wayfinding Digital Asset Management News feeds, trending and segmentation
Your User Experience Engaged and involved, or frustrated and moving on? Please share some insights with the group