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Stakeholders

Stakeholders. Session Objectives. Be able to create a stakeholder map and stakeholder movement plan Be able to apply stakeholder management techniques to move stakeholders according to the stakeholder movement plan

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Stakeholders

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  1. Stakeholders

  2. Session Objectives • Be able to create a stakeholder map and stakeholder movement plan • Be able to apply stakeholder management techniques to move stakeholders according to the stakeholder movement plan • Believe that effective stakeholder management is critical to the success of a project

  3. Critical Factors forProject Success Leadership, involvement and communication 14% Manage project 59% 8% Manage resistance 19% People management 86% - Stakeholder management issues! Source: Global survey of 500 Multinational & Government organisations 1997- MORI/PwC

  4. Stakeholders Defined Any group or individual who is impacted by or who could impact the project, such as… • PwC management • Your team members • Other PwC teams atthe client site (e.g., otherbusiness lines) • Client sponsor • Client project manager • Client team members • Trade unions • Employee associations • Software vendors • Regulatory bodies • Media • Industry influencers

  5. The StakeholderManagement Process Analyse Plan Implement

  6. H M L Level of Power/Influence 3 Opponent Follower Enthusiast Degree of Support Stakeholder Mapping Key Degree Impacted by Project High Med Low Cooperation Necessary Desirable Unnecessary JDI CEO 2 1 Wife of head Sherpa JDI Suppliers

  7. Activity-The “Stakeholder Mat” The Nepalese Tourist Board = Follower Laspsong, the head Sherpa = Follower The JDI finance Director = Opponent WIIFM?

  8. Stakeholder mapping exercise Initial Assessment • Who are the stakeholders? • What is their level of influence on the project? • What is their level of support for the project? Movement Plan • How do the stakeholders need to be moved, if at all? • What will motivate them to move? (What’s in it for them?) Need to ask them questions to accomplish both steps.

  9. Stakeholder Mapping - Considerations • Not all stakeholders need to be moved • They can move back as well as forwards • They are subjective - the more data, the more accurate the assessment • It’s never too early to start • Stakeholder documents are living things • Stakeholder documents are sensitive -treat with care!

  10. PM Stakeholder Responsibilities • Manage stakeholder key • Identify need for specialist help • Monitor progress • Manage key client relationship • Ensure appropriate team participation • Follow movement and communication plan • Escalate stakeholder issues when needed • Clients also have stakeholder management responsibilities!

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