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Getting Uncle Sam’s Attention: Public Diplomacy in the Context of US-Finnish Relations

Getting Uncle Sam’s Attention: Public Diplomacy in the Context of US-Finnish Relations. Molly Bettie Institute of Communications Studies University of Leeds. US-Finnish Friendship.

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Getting Uncle Sam’s Attention: Public Diplomacy in the Context of US-Finnish Relations

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  1. Getting Uncle Sam’s Attention: Public Diplomacy in the Context of US-Finnish Relations Molly Bettie Institute of Communications Studies University of Leeds

  2. US-Finnish Friendship “I, Ronald Reagan, President of the United States of America, do hereby proclaim 1988 as National Year of Friendship with Finland. I call upon all Americans to observe the year with appropriate ceremonies and activities.”

  3. Why Finland? • Neutrality • Long-standing friendship • Educational and Cultural Affairs, a means of engagement between neutral Finland and the US

  4. Roots of Friendship • First World War Debt • Finland makes payments during the Great Depression • American press praises Finland in over 3,000 articles

  5. Roots of Friendship

  6. Impact of Goodwill

  7. ASLA-Fulbright Program • Fulbright Act, 1946 • Finnish Educational Exchange Act , 1949 • ASLA-Fulbright agreement, 1952 President Kekkonen and Senator Fulbright

  8. Cultural Diplomacy: Performing Arts • National Ballet tour, 1959: • 63 performances around the U.S. • Helsinki Philharmonic Orchestra makes US debut at New York’s Carnegie Hall, 1968 Program from the Orchestra’s performance at the University of Michigan, Ann Arbor

  9. Design as Culture • Design Research International introduces Finnish design to USA • ‘To Finland With Love’ Exhibitions include Alvar Aalto furniture and Marimekko fashions

  10. Marimekko • Founded 1951 • D/R brings to US in 1959 • Jackie Kennedy wears Marimekko • 1966 Crate & Barrel collaboration • 1967 ‘To Finland With Love’ exhbition

  11. Further Research Directions Conclusions • The role of heritage organisations in public diplomacy (Sons of Norway, Vasa, Finlandia, etc.) • Home design as culture—applying Ben Thompson’s concept of design to public diplomacy • Relational public diplomacy activities in education and culture facilitated Finland’s engagement with the United States during the Cold War.

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