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Thrive by Five Washington Identity Statement. April 2, 2014. Today’s Objectives. Explain value, purpose and process of developing Identity Statement as foundation for Strategic Plan Share draft Identity Statement Get board input and conceptual agreement
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Thrive by Five WashingtonIdentity Statement April 2, 2014
Today’s Objectives • Explain value, purpose and process of developing Identity Statement as foundation for Strategic Plan • Share draft Identity Statement • Get board input and conceptual agreement • Identify key strategic questions facing Thrive right now
Be the Butterfly! From Programs to Purpose
Value of an Identity Statement • Clarifies a nonprofit’s desired results, customers, programs, competitive advantage and funding model • Helps us navigate a changing landscape of partners and opportunities
Small Group Discussion Round #1 • Discuss each part of the identity statement, with the following key questions in mind: • Do you see our purpose reflected in this document? • What is missing?
Small Group Discussion Round #2 • What are key strategic issues or questions facing Thrive that our strategic planning should address?
Immediate Next Steps April 3 to June 5 • May 7: Draft Strategic Framework to Executive Committee • May: Program Committee Meeting and Board Development Committee Meeting • Late May/Early June: Begin Branding and Messaging Work • June 5: Present Strategic Framework to Board