Unified Communications as-a-service

1. Unified Communicationsas-a-service Presented by:Wu Soong Woon UCC Cloud Director, APAC Orange Business Services

2. Seeing Evil. Speaking Evil. Hearing Evil. • “The Transparent Leader” • “..era of hiding in Ivory Towers to one of open access, chat rooms, and message boards. In this new environment, ideas and opinions are shared, no holds barred, and there’s nowhere to hide!”

3. Seeing Evil. Speaking Evil. Hearing Evil • “In an old corporate landscape ..what you didn’t hear or didn’t see didn’t exist, and what you didn’t say couldn’t get you in trouble….Today its all about seeing, saying and hearing” • “By the time some figured out value of transparency, employees investigated, documents subpoenaed and even companies shut down.” • unified communications – tools for transparency in today’s competitive and ever-networked environment

4. unified communications - concepts partition peering avoid “pinball” moments iconimation identity and presence consumerisation “insanity is hereditary……. you get it from your kids” clarity in communications what you see is warts and all… (# of comms tools) x (# ways to comm) = communications overload

5. common business challenges # of communication tools and applicationsgrowing … … unable to reach coworkers onfirst try … … results indelays and missed deadlines daily36% 6.4 types of devices monthly22% daily52% … have to usemultiple methodsof reaching coworkers … 27%traveling 1x month avg. employeesincreasingly mobile … …because employees are unreachable, sales and business processes stop waiting for a person to respond or act • impact on the business • lost productivity • lost sales and revenue • customer satisfaction issues • inefficiency

6. single user interface showing real-time and non-real time communications, across multiple devices and media types suite of integratedcommunicationstools: IM, messaging, telephony, mobile phone integration and conferencing presence-enabled to quickly find a colleague and determine his/her availability to communicate, even before you start a session unified communications customer benefits • ease-of-use - allow colleagues to quickly find each other, exchange IM, share documents, and launch a call or conference effortlessly • productivity – speed-up business processes by unifying communications tools employees need for effective collaboration • cost savings – reduce telephony costs, travel and save time telephony telephony enrichment presence file & app sharing instant messaging unified communications collaboration calendar directory voice messaging conferencing unified messaging e-mail

7. Unified Communication as-a-service UCaaS Business Together as a Service • UC as a Service linked to our Cloud Computing strategy • built upon Flexible 4 Business partnership • business agility and flexibility • rapid provisioning, scale up/down based on business needs • virtualization, server consolidation • pay as you go, no CapEx • accelerate adoption of Unified Communication services • differentiate from traditional integrators of UC services

8. Business Together as-a-service • UC made simple & accessible on any user device • pay only for what users need • no CapEx • attractive prices • flexibility • transform at your own pace • scale up/down based on needs • self-provision based on portal • end-to-end SLA with network UCaaS unified messaging IM & presence telephony mobility audio, web conferencing contact center web portal video

9. self-provisioning portal for customer’s administratorcreate and manage your users profile unified messaging IM & presence telephony mobility audio, web conferencing contact center web portal video visualize manage user rights create user profiles modify user profiles activate the profile administrator

10. case study in France drivers • Alcatel PBX replacement • price flexibility • status • from a successful pilot in 2010 to first users in operations • standard, business, contact center profiles • next step • scope extension Orange Labs (5000 users, 9 countries) • drivers • renewal of Cisco tel. (EoS) • new UC features • managed solution with no CAPEX • status • from successful pilot in 2010 to first users in operations • standard, business, inc. audio conf and pt-pt video (video phone) • next step • scope extension, collaborative everywhere, features upgrade • 1000 users, then 6000 users

11. Orange Business Services snapshot Cloud Infrastructure >31,000 servers – 10,000 virtual machines >18 PetaBytes of storage >150 cloud computing R&D experts Largest IPVPN Network > 150 Countries> 1,500 PoP > 25,000 Customers > 300,000 Connections World Communication AwardsBest Global Operator Best Managed Service 200620072008 2009 2010 Certifications ISO 20000 for service managementISO 9001 quality management ISO 27001 for security management system ISO 15408 common criteria security certification SAS 70 type 2 audit

12. the sound of a busy signal on the other end of a phone line is becoming obsolete and no longer tolerated… users expect all services, anywhere, anytime, any device! “Coming together is a beginning. Keeping together is progress. Working together is success” - Henry Ford thank you thank you