the eliminate-reduce-raise-create grid helps organisations create new value curves

1. the eliminate-reduce-raise-create grid helps organisations create new value curves This grid pushes companies not only to ask all four questions in the four actions framework but also to act on all four to create a new value curve. By driving companies to fill in the grid with the actionsof eliminating, reducing, raising, and creating, the grid provides four immediate benefits: • pushes firms to simultaneously pursue differentiation and low costs • identifies companies who are only raising their offering & thus raising costs • makes it easier for managers to understand and comply • drives companies to scrutinize every factor the industry competes on based on: blue ocean strategy by W. Chan Kim and Renée Mauborgne, 2005, Harvard Business Press © provenmodels

2. eliminate raise • enological terminology & distinctions • aging qualities • above-the-line marketing • price versus budget wines • retail Store involvement reduce create • wine complexity • wine range • vineyard prestige • easy drinking • ease of selection • fun and adventure eliminate-reduce-raise-create grid for yellow tale in US wine market © provenmodels