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Business and enterprise

Overview. Characteristics of creativityThe role of creativity in businessIdea generation techniquesLateral thinkingBrainstormingMind MappingRandom associationMorphological Analysis. What is creative thinking?. Formal education emphasises the skills of analysisStudent are taught how to und

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Business and enterprise

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    1. Business and enterprise Idea generation

    2. Overview Characteristics of creativity The role of creativity in business Idea generation techniques Lateral thinking Brainstorming Mind Mapping Random association Morphological Analysis

    3. What is creative thinking? Formal education emphasises the skills of analysis Student are taught how to understand claims, follow or create a logical argument, figure out the answer, eliminate the incorrect paths and focus on the correct one Creative thinking focuses on exploring ideas, generating possibilities, looking for many right answers rather than just one

    4. Difference between creative and critical thinking

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