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Australian Wine: The Report Card

Australian Wine: The Report Card. A Period of Redefinition… Mergers Acquisitions Consolidation Globalisation Increased competition. Australian Wine: The Report Card. The 2000 Vintage… Yield reduced by up to 50% Crush reduced by less than 2% due to increased plantings

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Australian Wine: The Report Card

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  1. Australian Wine: The Report Card A Period of Redefinition… • Mergers • Acquisitions • Consolidation • Globalisation • Increased competition

  2. Australian Wine: The Report Card The 2000 Vintage… • Yield reduced by up to 50% • Crush reduced by less than 2% due to increased plantings • Total crush 1.147 million tonnes • Reds 48%, Whites 52%

  3. Australian Wine: The Report Card 2001 Vintage… • A record of 1.426 million tonnes • An increase of 25% from 2000 • Reds 57%, Whites 43% • Oversupply looming?

  4. Australian Wine: The Report Card Global Consolidation… • Simeon Wines acquired Yaldara for A$27m • St Hallett & Tatachilla merged to form Banksia • Mildara Blass acquired Beringer for A$2.7 bill. • BRL Hardy’s A$190m JV with Constellation Brands • Southcorp bought Rosemount Estates for A$1.4 bill.

  5. Australian Wine: The Report Card New Wineries… • 214 new wineries in 2000 • New winery every 72 hours • 75% of producers < 100 tonnes

  6. Australian Wine: The Report Card The Restaurant Industry… • Melbourne 3000 restaurants: competition  • Average lifespan of restaurant is 24 months • Sydney – post Olympics Slump

  7. Australian Wine: The Report Card Retail Consolidation… • Major supermarkets more dominant • Coles Myer’s 20% of Australian liquor market • Woolworths – No.2 in Liquor Retailing & growing

  8. Australian Wine: The Report Card Domestic Market… • Growth Modest + 4.4% • 95% of wines in Australia are Australian • Quality rising with Reds  and cask share 

  9. Australian Wine: The Report Card • UK – Strong growth continues +18% volume to 165 mill. litres +17% value to A$690 mill. • USA our #2 Market +35% volume to 68 mill. litres +31% value to A$417 mill.

  10. Australian Wine: The Report Card Other… • Canada – A$91 mill. (+18%); 15 mill.litres (+19%) • An AWEC Canada office was opened Oct. 2000 • Germany – A$50 mill.(+23%); 12 mill.litres (+26%) • Japan – A$30 mill. (+0.5%); 5 mill. litres (-9%)

  11. Australian Wine: The Report Card Nothing Stays the Same… • Fortified wines in the 50’s • Sparkling “Pearl” in the 60’s • Cask Market growth in the 70’s • Chardonnay in the 80’s • Red Wine in the 90’s

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