160 likes | 377 Views
debrideX Surgical. Strategy & Business Plan. Our Team. Grygorii Yefremov - CEO Ranjan Upadhyay - CFO Prasant Varghese - CMO Krishn Khanna - CRO Srinivas Chivukula - CTO. Executive Summary. Head and neck surgeries currently employ microdebriders with tips of fixed angles
E N D
debrideX Surgical Strategy & Business Plan
Our Team • GrygoriiYefremov - CEO • Ranjan Upadhyay -CFO • Prasant Varghese - CMO • Krishn Khanna - CRO • Srinivas Chivukula - CTO
Executive Summary • Head and neck surgeries currently employ microdebriders with tips of fixed angles • debrideX Surgical presents this challenge with a novel and efficient solution: a variable-angle debriding tip • Company is expected to become profitable during the 4th year • Exit strategy: acquisition by a major biomedical company after the 5th year
Company Overview Overview of the Product Provides angular flexibility to the functional unit of a microdebrider Advantages of this Product over Existing Technologies • Flexible tip • Less trauma • Economically more efficient for the consumer • A simpler mechanism = lower costs and higher profits Development Duration R&D • 6 months - development of the tip • 6 months - development of the base unit FDA approval and Fundraising • 1 year - designing, manufacturing and clinical trials • Concurrently aiming for venture capital Marketing and Manufacturing • 1 year - aggressive marketing campaign • Development of manufacturing facility Sales begin in the fourth year • 2 years of sales – become profitable Acquisition
The Market Market Overview • 37 million Americans with sinusitis per year (32 million – chronic) • 300 thousand FESS surgeries alone per year • Net market = $5.8 billion, • Nearly 20% or $1.1 billion lies in the sinus surgery regime Customer Base 12,000 Otolaryngologists / ENT surgeons in America Hospitals and private practice Marketing of the Product Marketing representatives Advertise to ENT databases and conferences Competitors • Medtronic Xomed • 60% of the market • Stryker • Gyrus, (an Olympus company)
Business Model • Funding • Academic grants and design competitions • SBIR • Venture Capital • Spending • R&D • FDA/clinical trials • Marketing • Manufacturing • Business Expenses • Income • Base unit - $10,000 each • Tip - $500 • Disposable blade - $100 • Biannual Maintenance - $750
Design & Development Design Selection • Selection criterion = effectively transferring blade motion through a flexible tip Prototyping • CAD software prototyping • Modeling of functionality • Final prototype Constant Evaluation and Reevaluation of Design Among the more important evaluation criteria will be: • Torque • RPM • RPM variability • Deflection angle and curvature • Temperature of the shaft • Suction power • Minimal achievable diameter • Sterilization techniques
DS5 Cont’d (1) BladeDiagram – Side View Turbine Chamber – X-Section
DS5 Cont’d (2) Bent Joint of the Tip
DS6 Prototype Ideas
DS6 (cont’d) Priorities • Well-controlled, bendable joint • Low friction blade rotation • Disposable parts
Financials & Timeline Target Venture Capital Investment: $ 1.2 million
Acknowledgements Henry Hess, Ph.D. Associate Professor of Biomedical Engineering Columbia University Elizabeth Hillman, Ph.D. Assistant Professor of Biomedical Engineering Columbia University Keith Yeager, M.Sc. Laboratory Machine Manager, Dept. of Biomedical Engineering Columbia University Lauren Grosberg Teaching Assistant, Dept. of Biomedical Engineering Columbia University