1 / 24

The Credit Union Home Buyers Plan

The Credit Union Home Buyers Plan. Created by: Robert Christiansen. CU Home Buyers Plan. Agenda. Bringing the CU Home Buyer Plan to Life: What is it? Survey Methodology Results Summary Marketing Opportunity Banking System Forms. CU Home Buyers Plan. What is it?.

yair
Download Presentation

The Credit Union Home Buyers Plan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Credit Union Home Buyers Plan Created by: Robert Christiansen

  2. CU Home Buyers Plan Agenda Bringing the CU Home Buyer Plan to Life: • What is it? • Survey • Methodology • Results • Summary • Marketing Opportunity • Banking System • Forms CU Home Buyers Plan - R. Christiansen

  3. CU Home Buyers Plan What is it? CU Home Buyers Plan - R. Christiansen

  4. CU Home Buyers Plan What is it? • The Details: • 20% matched contribution on up to a maximum of $2,000 in member contributed savings for a maximum contribution of $2,000 over the life of the plan • Underlying investments may vary • Guaranteed • Non-Guaranteed • The Clawback • Must be set up and administered in branch CU Home Buyers Plan - R. Christiansen

  5. CU Home Buyers Plan What is it? Hold up… Down Payment Assistance programs have failed in the past… What makes this program any different? CU Home Buyers Plan - R. Christiansen

  6. CU Home Buyers Plan Agenda Bringing the CU Home Buyer Plan to Life: • What is it? • Survey • Methodology • Results • Summary • Marketing Opportunity • Banking System • Forms CU Home Buyers Plan - R. Christiansen

  7. CU Home Buyers Plan Survey CU Home Buyers Plan - R. Christiansen

  8. CU Home Buyers Plan Survey Setup • Is the CU Home Buyers Plan something young people see value in and/or want? • Under 35 Crosstab • Is the CU Home Buyers Plan something first time home buyers (ie: current young, non-home-owners) see value in and/or want? • Under 35 and Non-Home Owners Crosstab • Is the CU Home Buyers Plan something that would be supported by Senior Management/Executive? • Senior Management/Executive Crosstab CU Home Buyers Plan - R. Christiansen

  9. CU Home Buyers Plan Survey Setup • Created and analyzed survey results with Survey Monkey • Number of Respondents • 76 Respondents • Survey Distribution • Facebook • Twitter • Crash Network • National Young Leaders Online Network Note: Most respondents are likely Canadian, given my social connection CU Home Buyers Plan - R. Christiansen

  10. CU Home Buyers Plan Survey Results CU Home Buyers Plan - R. Christiansen

  11. Under 35 YearsUnder 35 Years, Non Home OwnerSenior Management/Executive Cross Tabulated Results CU Home Buyers Plan - R. Christiansen

  12. CU Home Buyers Plan Survey Results CU Home Buyers Plan - R. Christiansen

  13. CU Home Buyers Plan Survey Results CU Home Buyers Plan - R. Christiansen

  14. CU Home Buyers Plan Survey Results CU Home Buyers Plan - R. Christiansen

  15. CU Home Buyers Plan Survey Results CU Home Buyers Plan - R. Christiansen

  16. CU Home Buyers Plan Summary • Summary: • Young people want Fis to provide some financial incentive in a mortgage transaction • $250 to $1,000 range • The financial incentive the CU Home Buyers Plan offers is enough of an incentive to save for a down payment • The financial incentive the CU Home Buyers Plan offers is enough of an incentive to obtain mortgage financing at the FI offering such incentive • Most FIs do not provide a financial incentive to obtain mortgage financing • The one’s that do cover fees: $200 - $300 CU Home Buyers Plan - R. Christiansen

  17. CU Home Buyers Plan Agenda Bringing the CU Home Buyer Plan to Life: • What is it? • Survey • Methodology • Results • Summary • Marketing Opportunity • Banking System • Forms CU Home Buyers Plan - R. Christiansen

  18. CU Home Buyers Plan Marketing Opportunity CU Home Buyers Plan - R. Christiansen

  19. CU Home Buyers Plan Marketing Opportunity CU Home Buyers Plan - R. Christiansen

  20. CU Home Buyers Plan Marketing Opportunity CU Home Buyers Plan - R. Christiansen

  21. CU Home Buyers Plan Agenda Bringing the CU Home Buyer Plan to Life: • What is it? • Survey • Methodology • Results • Summary • Marketing Opportunity • Banking System • Forms CU Home Buyers Plan - R. Christiansen

  22. CU Home Buyers Plan Banking System CU Home Buyers Plan - R. Christiansen

  23. CU Home Buyers Plan Forms CU Home Buyers Plan - R. Christiansen

  24. CU Home Buyers Plan Summary CU Home Buyers Plan - R. Christiansen

More Related