1 / 39

Creating a Logo & Business Name

Creating a Logo & Business Name. IS2 Art. Logo  is a symbol or emblem commonly used by companies and individuals to aid and promote instant public recognition Branding - is the use of a design concept throughout your marketing campaign to promote your business. http://logooftheday.com/. FedEx

yakov
Download Presentation

Creating a Logo & Business Name

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Creating a Logo & Business Name IS2 Art

  2. Logo is a symbol or emblem commonly used by companies and individuals to aid and promote instant public recognition Branding- is the use of a design concept throughout your marketing campaign to promote your business

  3. http://logooftheday.com/

  4. FedEx This logo appears to be very simple, but if you look at the white space between the "E" and "x" in “Ex," you'll find it is more complex than you thought. Can you spot the arrow?

  5. Tostitos These popular party chips are a staple at many backyard BBQs, but chances are, you've never noticed the hidden celebration scene concealed within the letters. The second and third "t’s" are sharing a chip over an "i" that is dotted with a salsa bowl. Yum!

  6. Le Tour de France Named the world's most famous and prestigious cycling race, bike-lovers and non-cyclists alike are familiar with the event's emblem. However, you might be missing out on the logo's most interesting aspect. After careful examination, you'll notice an image of a person riding a bicycle; the yellow circle is the front wheel and the r is the body.

  7. Amazon.com Amazon.com has become a go-to source for electronic commerce. Clearly there is an arrow under Amazon, but have you ever thought about its significance? Take a look at where the arrow begins and ends: a and z. This secret message seems to conveys that Amazon offers everything from A to Z!

  8. Hershey's Kisses The Kisses logo doesn’t have much to it, but if you look at it sideways, you might see a chocolate kiss formed between the K and the I.

  9. Toblerone There’s a slightly obscured bear within the Matterhorn Mountain if you look closely. That’s because the candy bar hails from Bern, Switzerland, a city supposedly named for a bear. 

  10. Big Ten Penn State became the 11th member of this university athletic conference, hence the embedded “11” in this logo. That is, until the University of Nebraska–Lincoln became number 12, ushering in a new logo era.

  11. Northwest Airlines Before merging with Delta, Northwest’s logo was one of the best in the industry. The N and W within the circle are fairly obvious, but did you know the circle also serves as a compass? And guess which direction the arrow in the upper-left-hand corner (or the beginning of the w) is pointing?

  12. Famous for its thirty-one ice-cream flavors (though the company’s expanded beyond that original number at this point), Baskin-Robbins unveiled this new logo in 2006 to commemorate its sixtieth anniversary.

  13. Pittsburgh Zoo & PPG Aquarium The tree stands out almost immediately, but if you give the image more than a cursory glance, the designer’s remarkable use of white space becomes clear. There’s a lot of life in this logo, which makes it perfect for a zoo-aquarium combination.

  14. What looks like half of a happy face is also a bigger version of the G in Goodwill’s name. It gives the logo an entirely different feel when you think about it that way.

  15. The name of this French international retail chain translates to “crossroads,” or “intersection” in English. The two arrows pointing in opposite directions indicate this, but there’s also a big C hidden in the white space.

  16. London Symphony Orchestra The seemingly simple design is both an acronym for the London Symphony Orchestra and a conductor conducting with a baton in his right hand.

  17. Milwaukee Brewers This was the Brewers’ emblem from 1978 until 1993. An art history student designed the baseball glove composed of an m and a b for a 1977 logo contest. Now it’s one of the most famous logos in baseball.

  18. Washington State University Washington State University’s mascot is a cougar, but putting a picture of an actual cougar in the logo would be so boring. Instead, the cougar is created with creative exaggerations of the letters W, S, and U.

  19. Strategies to name your company… • Use the first letter of the first or last names of your partners/associates (i.e. McKim, Mead & White). • See if any of the combination of the letters spells something to make a unique name.

  20. Strategies to name your company… • Pick an architect/design word and translate it to another language. creative: créateur (French) unique: único (Spanish) modern: moderne (Danish) Inspiration: ispirazione (Italian)

  21. Strategies to name your company… • The way this works is that you must have at least two of the following words used in any combination:

More Related