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JSP Communications U nderstanding Nigerian media

JSP Communications U nderstanding Nigerian media. Nigeria media. Quick snapshot. Population of Nigeria is over 160million Literacy rate of 57% Low newspaper readership but high pass over rate Falling newspaper readership, but still highly influential

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JSP Communications U nderstanding Nigerian media

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  1. JSP CommunicationsUnderstanding Nigerian media

  2. Nigeria media

  3. Quick snapshot • Population of Nigeria is over 160million • Literacy rate of 57% • Low newspaper readership but high pass over rate • Falling newspaper readership, but still highly influential • Highest circulating newspaper below 100,000 daily, with top 4 papers having over 90% share • About 300 radio stations • Over 150 TV stations • TV news coverage is paid for • Media is robust and independent • Cable TV -DSTV best to reach AB+

  4. An Overview of the Nigerian Media • Nigeria has the biggest and most virile Media community in Africa, followed by South Africa and Kenya • PRINT – over 100 functional ones (Daily, Weekly, Magazine, Trade, Soft sell, etc) • The Print Media are classified into three major tiers (1, 2 & 3), specialized and local or Regional publications • About 6 publications make up Tier 1

  5. Overview cont… • TELEVISION has over 200 terrestrial stations and 5 Satellite Stations thus: - 1 Federal Network service - Nigeria Television Authority (NTA), the main network with 95 stations - Major privately owned stations – African Independent Television (AIT); Channels Television and Silverbird Television (STV) - 36 State-owned stations – each state has its own TV • 4 Direct-to-Home Platforms – DSTV, HiTV, StarTimes and Daarsat • RADIO – over 150 stations (1 Federal Network (FRCN); 93 state owned on AM & FM; 52 privately owned & 4 University owned

  6. Overview cont… • Nigeria has highest Radio and Television penetration in North East and Lagos respectively • Radio (84%) and Television (80%) reach pan Nigeria • Lagos has the highest diffusion of Print • Internet penetration is highest in Lagos, South East and North Central

  7. Overview cont… • Major ONLINE media include: • niajanews.com • allAfrica.com • pointblanknews.com • enews-africa.com • mobileworldmag.com • kickoffnigeria.com • NairaRain • Saharareporters.com (highly influential)

  8. Stats on Social Media • Social Media – 140 million internet users in Africa with a penetration rate of 6.2% (AMPS – all media & product survey). • Nigeria is amongst the largest internet user in Africa • 45 million internet users in Nigeria at a penetration of 29%

  9. Internet Penetration • 140 Million internet users in Africa with a penetration of 6.2% • Nigeria is the largest in terms of users • 45.1 Million internet users in Nigeria at a penetration of 29%

  10. Selected news & business mags. • Tell • The News • Bottom Line (subscription) • Newswatch • M2 Marketing magazine • City People (general interest) • Computer.com • Technology Times • Communications week

  11. Key Newspaper Editors

  12. 10 leading TV Stations

  13. key Radio Stations

  14. key Radio Stations…

  15. Media Associations

  16. Media Associations….

  17. Reach of Media by Region • Radio and TV have the highest penetration across all regions. • Highest radio and TV penetration in the North East and Lagos respectively. • Highest OOH penetration in North Central • Lagos has the highest penetration of Print • Highest internet penetration in Lagos, South East and North Central Source: AMPS 2011 All Individuals, 7+ yrs

  18. TV Viewership Lagos Kano Rivers Abuja *Viewership is based on TV Stations watched yesterday Source: AMPS 2009 All Individuals, 7+ yrs

  19. TV Viewing from 6 AM to 12 PM – All Days Source: December Diary, 2009 *Charts average GRP by time band for all TV stations across all days. All Individuals, 7+ yrs

  20. TV Viewing from 6 AM to 12 PM – All Days Source: December Diary, 2009 *Charts average GRP by time band for all TV stations across all days. All Individuals, 7+ yrs

  21. Radio Landscape

  22. Radio Listenership Lagos Kano Rivers Abuja *Listenership is based on Radio Stations listened to yesterday. Source: AMPS 2009 All Individuals, 7+ yrs

  23. Print

  24. Print Readership National Lagos South South South East *Readership is based on Newspaper read yesterday. Source: AMPS 2009 All Individuals, 7+ yrs

  25. Print Readership North West South West North East North Central *Readership is based on Newspaper read yesterday. Source: AMPS 2009 All Individuals, 7+ yrs

  26. Outdoor Landscape

  27. Highlights - Digital • Current Internet users stand at 12 million • Nigeria is the largest Telecom market in Africa with upwards of 70 mn users. • Internet and mobile are finally becoming significant media options in Nigeria, For specific target groups in Nigeria the reach of internet (~40%) is higher than newspaper reach • A million Nigerians already accessing FACEBOOK and over 8 million YAHOO! users is a harbinger to the potential of the medium. • Virtually all Nigerian newspapers have an internet presence; in addition, there are several websites which are dedicated to allowing Nigerians to air their opinions on a variety of topics. • However, with the current penetration of the internet in Nigeria, radio, TV and newspapers remain the primary means of consuming information in the country.

  28. Main industry regulators • BON- Broadcasting Organisation • AAAN- Advertising Association • APCON-(Advertising Practitioners Council) set up by the Federal Government to regulate all advertising practice in Nigeria • NIPR- Nigeria institute of PR • PRCAN- pr consultants regulators • NUJ- Nigeria Union of Journalists • NPAN- newspapers proprietors • NCC- Nigeria Communications Commission

  29. 7 PR Tips on handling media in Nigeria • Be clear about your key messages • KISS- keep messages and releases simple, straight. Give complex and highly technical content one on one or as background • Understand the media and keep your promises • Be friendly and have a personal touch • Say thank you • Money talks! But relationships rule • Update your database & have a good PR agency

  30. USEFUL WEBSITES FOR TOP NEWS News from Nigeria. Just click and go! • http://tribune.com.ng/index.php/front-page-news • http://www.bbc.co.uk/news/world-africa-18330586 • http://www.ngrguardiannews.com/ • http://www.vanguardngr.com/ • http://www.thisdaylive.com/ • http://allafrica.com/nigeria/ • http://www.punchng.com/ • http://www.graphic.com.gh/dailygraphic/index.php ( FROM GHANA)

  31. JSP Definition..

  32. Our Contact Telephone: +234 (1) 8926221, 8023182908 Email: pr@jspcommunications.com jspcommunications@live.com Website : www.jspcommunicationscom Linked: http://www.linkedin.com/company/jsp-communications-lagos?trk=tabs_biz_home Facebook: http://www.facebook.com/pages/JSP-Corporate-Communications/244312378974671

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