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PBRL 450 Rhetoric and Social Influence Assignment 4-2 Public Relations Plan Case NFL Play 60

PBRL 450 Rhetoric and Social Influence Assignment 4-2 Public Relations Plan Case NFL Play 60. John Turnbull. Your Presenters Today Are. Brittany Schwartz. OVERVIEW. Situation Goals / Objectives Target Audiences Strategies / Themes / Tactics Calendar of events

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PBRL 450 Rhetoric and Social Influence Assignment 4-2 Public Relations Plan Case NFL Play 60

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  1. PBRL 450 Rhetoric and Social Influence Assignment 4-2 Public Relations Plan Case NFL Play 60 John Turnbull Your Presenters Today Are Brittany Schwartz

  2. OVERVIEW • Situation • Goals / Objectives • Target Audiences • Strategies / Themes / Tactics • Calendar of events • Budget • Evaluation

  3. SITUATION • Problem of Childhood Obesity • Purpose of NFL Play60 program

  4. GOALS / OBJECTIVES • Increase awareness of program • Ensure activity of children • Increase funding for programs

  5. TARGET AUDIENCES • Direct Audience • All children, whether obese or not • Indirect Audience • Parents, Teachers, Health workers • Unintended Audience • Everyone else

  6. STRATEGIES / THEMES TACTICS Step #1: Increasing Awareness • Media Campaign • Incorporate “cool” commercials • Solicitation of TV networks for contests • Pitch paper to networks for game show • Briefings, Brochures & Informational Videos • Solicit AHA to partner to spread the word • Medical Conference Presentations • Information Kits • Food companies and packaging

  7. STRATEGIES / THEMES TACTICS Step #2: Ensuring activity of children • Correspondence to legislators and lobbyists • Permanent curriculum change • Mandatory physical activity • Correspondence to video game companies • Cross-promotional partnerships • Creation of games that incorporate activity

  8. STRATEGIES / THEMES TACTICS Step #3: Increase funding for progams • Informational kits to corporations • Explain program • Mutually beneficial outcomes • Solicit donations • VNR’s to national TV outlets • Announce corporate partnerships • Benefits both companies provide to chidren • Commercials • Cell phone text donation program

  9. CALENDAR 0-3 Months • Commercial Creation and Distribution • Letters to networks for contest giveaways • Letters to video game companies

  10. CALENDAR 3-6 Months • Idea letter for game show creation to kids networks • Informational kits to food companies • Letters to state govt’s for curriculum changes

  11. CALENDAR 6-12 Months • Literature and videos to AHA for distribution • Create/Schedule medical conferences • Text message campaign rollout • VNR’s to TV outlets (as needed 0-12 mos. & beyond)

  12. BUDGET • Total needed will be in $1-2 Million range • Video game creation • Airtime for kids commercials and cellphone campaign • Travel costs for conferences • Direct mail materials

  13. EVALUATION PLAN • Gym baseline exercise results • Number of video game units sold • Feedback on school lunches • Number of schools setting up or expanding programs • Web hits to NFL Play60 website • Money raised during texting campaign • Number of stations broadcasting VNR’s • Number of medical conferences scheduled • Online questionnaire results

  14. CONCLUSION • Trend of Childhood obesity must be reversed • Everyone from Children, to parents to educators must take an active role • This campaign elevates what is currently being done, with goal of exercise becoming second nature not just to kids, but everyone. • Questions?

  15. REFERENCES myFranklin.com. (n.d.). Universitylogo.jpg. NFLrush.com. (n.d.). NFLcom-banner_655x350_v5_new.jpg . NFLrush.com. (n.d.). widget.play60.190x60.ver2.gif. NFL. (2011). Play60. Retrieved from www.nfl.com/play60

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