3-Axis Gyroscope Delivers the Industry’s Best Bias Stability and Highest Accuracy

1. 3-Axis Gyroscope Delivers the Industry’s Best Bias Stability and Highest Accuracy MAX21000 Benefits Features End Applications • Better end-user experience • Better pictures (faster loop) • Industry’s longest battery lifespan • Faster time to market • Industry’s highest stability • Industry’s highest accuracy • Low phase delay • Industry’s lowest power consumption • Industry’s highest robustness • Navigation • User interface • OIS or closed-loop control Application Processor/ Optical Image Stabilizer/ Embedded µC 1K Price: TBD MAX21000 3-Axis Gyroscope SPI/I2C Availability: Stock EV Kit: In 4 weeks Raw Adapter: Now Comp: MAX21000

2. MAX21000 Application Diagram

3. MAX21000 Competitive Comparison

4. Overcoming Common Objections (1) Objection • Isn’t a 3DoF late to the market ? Response • A 3DoF gyroscope is late in general for the smartphone vertical market, in particular for the UI (user interface) application where now combo parts are being broadly adopted , however, a 3DoF gyroscope can be still offered for smartphones when superior stability is necessary to enable indoor navigation • A 3DoF gyroscope can be still offered for tablets where size requirements are less constraining and where the MAX21000 unique features can be leveraged • A 3DoF gyroscope is ideal for other emerging vertical markets that include: • Optical image stabilization (smartphones, DSC, DVC) • Home appliances (cleaning robots) • Toys (helicopters)

5. Overcoming Common Objections (2) Objection • Why should I replace the incumbent with the MAX21000 ? Response • The MAX21000 delivers superior performance in terms of noise, stability, and accuracy , and it also enables: • Faster time-to-market in new designs • Longer battery life • Smaller solutions • Simplified inventory: one device can serve different applications

6. MEMS:Micro Electro Mechanical System Example: Mechanical Drive & Sense Asic Maxim Integrated Products, Inc. Company Confidential July 24 2012

7. MEMS Market overview: double-digit growth until 2015 2010 is record year +22% $7.1 billion, compared to $5.8 in 2009 $660 M higher than 2007 high water mark 2010 higher than anticipated +28% in automotive. Rebuilding of inventory + strong demand in China Very strong year's end in consumer Maxim Integrated Products, Inc. Company Confidential July 24 2012

8. Top MEMS adopters 2008-2011 Maxim Integrated Products, Inc. Company Confidential July 24 2012

9. MEMS Consumption by MEMS type (2011) Inertial Sensors Maxim Integrated Products, Inc. Company Confidential July 24 2012

10. Consumer Applications We’re Targeting Mobile handsets Tablets Gaming OIS Cameras Remote Controllers Embedded Apps Maxim Integrated Products, Inc. Company Confidential July 24 2012

11. 2010-2017 market for discrete inertial MEMS Maxim Integrated Products, Inc. Company Confidential July 24 2012

12. Inertial combos: the hottest MEMS opportunities! Maxim Integrated Products, Inc. Company Confidential July 24 2012

13. From 3 axis discrete sensors to 9-axis sensor fusion No new application enabled by 9-axis However, the 3 sensors work wonderfully together, fast correcting and calibrating each other 9-axis sensor fusion enhances motion based UI: faster, smoother, more accurate Applications Augmented reality (AR) Gaming In-door navigation Maxim Integrated Products, Inc. Company Confidential July 24 2012

14. Different possibilities to process motion sensing Maxim Integrated Products, Inc. Company Confidential July 24 2012

15. Technology Overview: MEMS Gyroscope Principle • The Coriolis effect states that a moving mass with velocity v, in a reference system rotating at a rate Ω, will be subject to an acceleration acor • A gyroscope detects the effects of such an acceleration to measure the rate of rotation around a particular axis Maxim Integrated Products, Inc. Company Confidential July 24 2012

16. MAX21000 Performance Summary Power =5.7mW (“Eco” mode) Idd=3mA (“Eco”mode) AVdd=DVdd=1.8V ZRL Drift after soldering = 0.5dps ZRL error=0.5dps ZRL Psupply Sens.= 40mdps Fres≥ 21kHz Robustness & Immunity Power Consumption • One device for: • User Interface • Navigation • OIS Accuracy & Latency Form Factor No external components Height=0.9mm Foot print = 3.0x3.0mm2 Bias stab=4dps/hr Total Error=4% full scale Noise=9mdps/Hz Group delay=0.85msec Selectable ODR 4Hz to 10kHz Turn-on time=45msec | Maxim Integrated | Company Confidential

17. OIS Loop

18. MAX21000 Ideally suited for Optical Image Stabilization | Maxim Integrated | Company Confidential

19. MAX21000 One device serves all applications | Maxim Integrated | Company Confidential

20. MAX21000 Industry’s fastest to adopt gyroscope • Low sensitivity to soldering effects and PCB strain • Resonance outside the audio bandwidth • Low sensitivity to supply variations and noise • Android Drivers • Availability • Shortest • time-2-market

21. MAX21000 Competitive Comparison | Maxim Integrated | Company Confidential

22. Sensing Solutions BU Road Map 3D Gyroscope MP ES 3D Gyroscope 3D Accelerometer ES MP 3D Magnetometer ES MP 3D Magnetometer 3D Accelerometer ES MP 3D Gyroscope 3D Magnetometer 3D Accelerometer ES MP

23. Additional Resources and Tools Customer-Facing Presentation Sales/FAEs Presentation • The MAX21000 comes with: • MAX21000 Programming Application Note • Android Drivers • Programming Primitives Library • An adapter for easy prototyping

24. MAX21000 Tools (2) Customer-Facing Presentation Sales/FAEs Presentation • The MAX21000 comes with: • A complete development environment