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Cisco Global Data Center Sales Q2 – Q3 FY14

SmartPlay 7. Cisco Global Data Center Sales Q2 – Q3 FY14. SmartPlay Program Goals: Demonstrate Cisco’s UCS technology Innovation Leadership Help Partners and Sales teams Create a Footprint that will create future Expansion Opportunities

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Cisco Global Data Center Sales Q2 – Q3 FY14

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  1. SmartPlay 7 Cisco Global Data Center Sales Q2 – Q3 FY14

  2. SmartPlay Program Goals: Demonstrate Cisco’s UCS technology Innovation Leadership Help Partners and Sales teams Create a Footprint that will create future Expansion Opportunities Lower the Barriers to Entry for your customers to try UCS and understand it’s differentiation Help your customers Reduce Risk, Save Money and Deliver More Business Value back to their Company 2 Cisco Confidential

  3. SmartPlay 7 – Key Value Adds for Partners • Showcase Cisco Innovation Leadership: • New Intel Xeon Ivy-Bridge CPU’s • High Performance Memory • SingleConnect Technology Innovation Leadership Expansion Footprint • Grow Your Deals and Upsell to Existing Customers • C-Series SingleConnect Offers • Expansion Paks – Blades & Racks • Performance Upgrade Paks, incl HDD’s, Mem, PCIe, Mezz Options • Create a UCS Footprint • Address More Use Cases w/ Multiple Form Factors • Be cloud-relevant w/ UCS-D Add-ons • Cisco’s Most Aggressive Pricing

  4. Terms and Conditions MARKET TRANSITIONS ARE DRIVING DATA CENTER ARCHITECTURES *New Account Breakaway Applies where Applicable **Expansion Pak QTY Limitation applies to Blades only; Limit of 25 does not apply to the Chassis Pak or Performance Upgrade Paks

  5. Refresh to UCS and the New Intel Xeon E5-2600 v2 2007 2009 2011 2013 Intel 5500 Era Processors Intel 5300 Era “Pre-UCS” Cisco UCS With Intel Xeon E5-2600v2 • 32% of Server Installed Base is 4+ years old 1 • Now entering refresh window • 4:1 Consolidation Ratio Refresh to UCS with the UCS SmartPlay 7 Promotions 17:1Consolidation Ratio 2 4X3 Performance 75%4 Consolidation 1 Intel analysis, 2012 2 Source: Intel estimation as of September 2013 . See following page for configuration data and assumptions. Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance. 3 Source: Cisco estimates as of September 2013. Performance comparison is based on SPECint_rate_base2006. Results are based on internal testing done at Cisco Labs.

  6. Real Innovation Improves TCO Servers & Warranty Networking, Cabling &Warranty Power & Cooling • Unified Fabric • Radical Infrastructure Simplification • Efficient scaling • High performance Traditional Solution Provisioning& Ongoing Administration Systems ManagementSoftware UCS Solution • Unified Management • Embedded device management • Self-integrating • Stateless • Automated • Programmable

  7. What’s Changed from SmartPlay6 Promotion? Updated B200 Entry Processor : E5-2620  E5-2609 v2 Memory : 8 x 8GB 1600 MHz  8 x 8GB 1866 MHz VIC: 1240 + Port Expander  1240 Only B200 Value Processor : E5-2650  E5-2640 v2 Memory : 16 x 8GB 1600 MHz  8 x 16GB 1866 MHz VIC: 1240 + Port Expander  1240 Only B200 Value Plus Processor : E5-2665  E5-2660 v2 Memory : 16 x 8GB 1600 MHz  8 x 16GB 1866 MHz VIC: 1240 + Port Expander  1240 Only B200 Performance Processor : E5-2680  E5-2680 v2 Memory : 16 x 16GB 1600 MHz  16 x 16GB 1866 MHz VIC: 1240 + Port Expander  1240 Only New B200 Entry Plus Promo B420 Value Promo SingleConnect C220 Value Plus SingleConnect C220 Value Processor : E5-2643  E5-2640 V2 Memory : 4 x 8GB 1600 MHz  8 x 8GB 1866 MHz RAID : 9266CV  9271CV HDD : From 600GB SAS to No HDD SingleConnect C240 Value Processor : E5-2640  E5-2640 V2 Memory : 4 x 8GB 1600 MHz  8 x 8GB 1866 MHz RAID : 9266CV  9271CV HDD : 600GB SAS to No HDD PSU : 650w  1200w SingleConnect C240 Performance Processor : E5-2680  E5-2680 v2 Memory : 4 x 16GB 1600 MHz  8 x 16GB 1866 MHz RAID : 9266CV  9271CV HDD : 600GB SAS to No HDD PSU : 650w  1200w Discontinued B22 Entry Promo SingleConnect C220 Performance

  8. What’s Changed from SmartPlay6 Expansion Paks and Performance Upgrade Paks? Updated B200 Entry Expansion Pak Processor : E5-2620  E5-2609 v2 Memory : 8 x 8GB 1600 MHz  8 x 8GB 1866 MHz VIC: 1240 + Port Expander  1240 Only B200 Value Plus Expansion Pak Processor : E5-2665  E5-2660 v2 Memory : 16 x 8GB 1600 MHz  8 x 16GB 1866 MHz VIC: 1240 + Port Expander  1240 Only B200 Performance Expansion Pak Processor : E5-2680  E5-2680 v2 Memory : 16 x 16GB 1600 MHz  16 x 16GB 1866 MHz VIC: 1240 + Port Expander  1240 Only SingleConnect C220 Value Exp Pak Processor : E5-2643  E5-2640 V2 Memory : 4 x 8GB 1600 MHz  8 x 8GB 1866 MHz RAID : 9266CV  9271CV HDD : From 600GB SAS to No HDD 8GB Memory 4-Pack Now w/ 1866 MHz DIMMs 16GB Memory 4-Pack Now w/ 1866 MHz DIMMs New B200 Entry Plus Exp Pak B200 Perf Plus Exp Pak SingleConnect C220 Value Plus Exp Pak Fusion-IO Performance Upgrade Paks Mezz: 785GB PCIe: 365GB / 1.2TB LSI PerfUpg Pak PCIe: 400GB HDD PerfUpg 4-Packs 1TB & 300GB 15K HDDs SingleConnect C240 Value Exp Pak Processor : E5-2640  E5-2640 V2 Memory : 4 x 8GB 1600 MHz  8 x 8GB 1866 MHz RAID : 9266CV  9271CV HDD : 600GB SAS to No HDD PSU : 650w  1200w SingleConnect C240 PerfExp Pak Processor : E5-2680  E5-2680 v2 Memory : 4 x 16GB 1600 MHz  8 x 16GB 1866 MHz RAID : 9266CV  9271CV HDD : 600GB SAS to No HDD PSU : 650w  1200w B22 Entry Expansion Pak Price and Part Number Change Only B230 Entry Expansion Pak Price and Part Number Change Only B230 Value Expansion Pak Price and Part Number Change Only B200 Perf Expansion Pak Price and Part Number Change Only Discontinued B200 Fusion-IO Exp Pak C220 Performance Exp Pak Unchanged 300GB HDD 2-Pack 600GB HDD 2-Pack

  9. Where Do I Go for More Information? • SmartPlays on IWE • Download Full Package from Cisco Docs • Email: smartplays@cisco.com (Internal Only) • Cisco Build and Price • Cisco Product Catalog • www.cisco.com/go/smartplay • http:/buildprice.cisco.com Cisco • SmartPlays on the Cisco DC Partner Community • Disti Central • Cisco Partner Central • Cisco Product Catalog • Email: ucs-partner-deals@cisco.com Partners Customers

  10. SmartPlay7 Promotional Offers MARKET TRANSITIONS ARE DRIVING DATA CENTER ARCHITECTURES

  11. What Changed from SP6 to SP7 with Rack Paks? Improved Performance with the latest Intel E5-2600 v2 Processors More Processor Options with SP7 RackPaks Better Upfront Pricing, Now with RAID Pre-bundled. Higher Memory Speed Support – Now upto1866 Mhz Now with 650 watt Power Supplies Extended Promotion Period – 9 to 12 months C240 M3 Bundles with 24-Drive Chassis

  12. Smart Play 7 RackPak - Assets 2. 1. 3 New Distributor to Partner Assets coming* • At-A-Glance (2pg) • Email • Marketing Flyer Available on Disti Central (11/8) https://www.ciscodistributioncentral.com/demand-generation/smartplay-rack-pak *Assets available in English at launch; Localization TBD • Partner Assets for all SP7 http://www.cisco.com/web/partners/incentives_and_promotions/cisco_smartplay_promo.html 3.

  13. UCS New Account Breakaway Promotion At-A-Glance (Q1/Q2FY14) for Applicable Regions www.cisco.com/go/ucsbreakaway • Provide a compelling partner incentive for UCS Specialized partners: • Tocapture new UCS customers through partner-hunted deals • Increase partner hardware margin by 70% - 85% • Develop a new recurring revenue stream Program Goal Promotion Period Cisco Q1/Q2 FY14 - Deal Registration Period: up to January 25th 2014 Bookings Period: 6 months after registration, or July 26, 2014 (whichever comes first) • Higher discount on UCS products - only applies to eligible UCS SKUs • Higher discount for UCS Smart Play promotional bundles • Higher discounts for Nexus, Cloupia, DC Security, MDS Fabric Switches • Services are not eligible for this promotional bonus • Discount can apply to follow-on orders within same account BoM for 180 days Partner Incentive • To qualify as a UCS New Account, Cisco must confirm that: • Customer Account has not previously purchased any UCS systems • Account/Deal is solely Partner-hunted and developed • Deal is fully approved in CCW • Deal does not conflict with a currently registered CCW OIP/TIP/SIP deal • BoM must be at least 30% UCS Product Account/Deal Eligibility Program Overview Partner must be UCS-specialized to resell UCS B-Series (UCT or DCA) Partner must be Select/Premier/Silver/Gold to qualify for this promotion Partner must register deal in CCW using ‘UCS New Account Breakaway’ Cisco AM and Program team confirm deal qualifies as a new UCS account Theater promotion governance team confirms that deal meets qualification and does not conflict with a currently approved CCW deal (including OIPs) Partner Requirements

  14. UCS Advantage Trade-In Program

  15. UCS C-series Rack Paks (22, 24, 220 & 240) Q2 Cisco Rewards Cisco® Rewards is a new incentive program that rewards your performanceand helps you improve sales. Points are earned for participating in qualifying Cisco activities. The program website makes converting sales to points simple. Built-in flexibility lets you view your claims, track points, and redeem them for exciting rewards. For more information about Cisco Rewards visit: cisco.com/go/ciscorewards Cisco.com ID required

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