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Professional Computer Association of Lebanon. Ijma3 General Assembly. Sharm El Sheikh – March 2005. Content. About the PCA of Lebanon Objectives Means Some Activities 2003 - 2004 Export Marketing Campaign ICT Capabilities Survey. About the PCA of Lebanon. ICT Industry Cluster
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Professional Computer Association of Lebanon Ijma3 General Assembly Sharm El Sheikh – March 2005
Content • About the PCA of Lebanon • Objectives • Means • Some Activities 2003 - 2004 • Export Marketing Campaign • ICT Capabilities Survey
About the PCA of Lebanon • ICT Industry Cluster • Established in 1996 • 110 companies • Sector representation: • Software – Hardware - ISP’s – Telecom – Training - General IT – Maintenance - System Integrators - Office Automation • Member of WITSA: World Information Technology and Services Alliance • www.pca.org.lb
PCA Objectives • Regulatory and Government in order to achieve a Business Friendly Environment (Customs, IPR, E-Laws, …) • Capacity Building in Business and Technology (Management skills, Technology Skills, marketing, packaging, ….) • Community development projects (PiPoP, school net, …..) • Market Growth ICT development projects, BETZ, Free Zone, Solidere Broadband Export Initiative, Venture Capital Program, Trade Shows, …
Means Public Relations Lobbying and Advocacy Seminars and Conferences Media and Communication Business Delegations/Matching ICT Lebanon initiative/Export Office Trade Shows Competitions www.pca.org.lb
2003-2004 Activities - Regulatory and Government • Telco Law Press Release 31/10/2003 • Telco Regulatory Body PR 16/03/2004 • Intel CEO Visit 31/10/2003 • WSIS10/12/2003 • UN ICT Task Force - ADCN 14/06/2003 • eLebanon13/06/2003 • Visit to Ireland 26/04/2004
2003-2004 Activities - Capacity Building • Lebanon SPIN (Software Process Improvement Network) 1/12/2003 • CMM Training Course25/06/2003 • Prince228/04/2004 • Seminar in LAU 16/04/2003 • Seminar in LAU 16/05/2004
2003-2004 Activities - Capacity Building - Awards • GoldenChip Awards21/09/2003 • World Summit Awards10/12/2003 • Lebanon Web Awards 200419/03/2004
2003-2004 Activities - Community • PiPOP Deir El Ahmar 2003/03/12 • PiPOP Jezzine 2003/03/12 • PiPOP Moukhtara 2003/05/09 • PiPOP Beit Mery 2003/05/09 • PiPOP Ghassanieh 2003/05/25 • PiPOP Tannourine 2003/12/09 • PiPOP Maghdouchi 2004/02/29 • PiPOP Jbeil 2004/04/14 • PiPOP Managers Organization 2004/12/02 • The Future of PiPOP • Basket-Ball Tournament 22/2/2003 • Basket-Ball Tournament 22/2/2004
2003-2004 Activities - Market Growth • Termium Made in Lebanon, Banking Technology, Telco Solutions 17/09/2003 • Lebanese Pavilion in Gitex 2003 16/10/2003 • Syria Workshop20/12/2003 • Abu Dhabi Workshop 25/03/2004 • SH@@M 2004 Expo 28/04/2004 • Export Office Initiative • Export Marketing Campaign
Export Marketing Campaign • Tools • DVD presentation • Press Conference for the official launch of the initiative • Features or Press releases/ interviews • Press briefings • Advertorials • Quarterly newsletter • Website • Marketing kit • Backgrounder • ICT Lebanon companies’ directory • FAQ’s • About Lebanon • ICT projects in Lebanon • About the PCA • DVD presentation • Ongoing media relations • Press releases • Photo releases and photo features
ICT Capabilities Survey • 600 companies targeted • 25 % surveyed • 25 % SW • 38 % HW • 29 % Mixed • 07 % IT-enabled services • 22 % Small < 100K$ • 51 % Medium 100K$<>1000K$ • 26 % Large >1000K$
ICT Capabilities Survey - Performance • Average Growth: 12.5 % • Small: 24.5%, <1% share • Medium: 19.1%, 12.6% share • Large: 11.6%, 86% share • HW: 7.7% • SW: 22.9% • Reported Net Profits: 76% • 15% of Companies are export focused • 10% revenue from export
ICT Capabilities Survey – HR & Quality • 6,000 head counts • 66% technical • Core Capabilities • Banking • Retail • Distribution • General Trade • Education • Some ISO • No CMM
National Strategic Projects The Beirut Emerging Technology Zone The Solidere Broadband Infrastructure The National e-Commerce Project The National e-Government Project The SeBIL The Cultural Heritage Project The National e-Inclusion Project