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Social Media at LISC June 2012

Social Media at LISC June 2012. LISC Social Media. What is it? New ways to distribute our news and stories that engages, interacts and shares. Why do it? It’s where people go to get information. How are we doing it? Focus on content and best venues for distributing it.

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Social Media at LISC June 2012

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  1. Social Media at LISCJune 2012

  2. LISC Social Media What is it? New ways to distribute our news and stories that engages, interacts and shares. Why do it? It’s where people go to get information. How are we doing it? Focus on content and best venues for distributing it.

  3. Social Media is Important • Broad distribution – many more places on the Internet to show your work • Expand your audience - 23% of the time spent online is on social network sites & blogs (e.g., Facebook has 900 million users/1 trillion page views per month; YouTube has 800 million viewers/100 billion page views, etc.) • Influence - 60% of social media users say they are more likely to talk, review, recommend a company or product that they follow • Immediate – Fast and easy way to reach your audience • Free – Platforms are free but cost in staff time and organizational resources to create and maintain content

  4. Social Media core part of LISC communications • Online Foundation: • Website • e-Newsletters • Content • Social Content Sharing: • YouTube channel • Flickr photo site • Social Media: • Facebook • Twitter • LinkedIn

  5. Website is still the Foundation • Website is the 24/7 information outlet • It drives traffic to and from other online media • Even among Facebook users, 85% will look to your website to learn about your organization • More complete information on the website • 80,000 page views per month • Incorporate more social media functionality

  6. LISC national website Multimedia and Featured Content Opinion/Blog type Feature Links to social media News, events, publications

  7. LISC Facebook • 2,600 “likes” or fans • Easy and immediate way to reach constituents • Drives viewers to our website • Post LISC and industry news, events, photos, videos, grant applications, etc. • Active users went up 600% per month over the past year • Feedback and comments up 90% in the past year • 15 additional Facebook pages managed locally, linked nationally

  8. LISC Twitter • 1,300 followers (up 63% in 6 months) • Followers include many of our funders and industry organizations • Helps us monitor the industry • Linked to our Facebook page • Easy and immediate way to reach constituents • Drives viewers to our website • 10 additional Twitter feeds managed locally

  9. LISC YouTube • Great way to show the impact of our work. • Control the narrative • 173 videos posted • Viewed 37,000 times • Embed videos into LISC family of websites • Easy platform for multimedia in websites

  10. LISC Flickr (photos) • Great way to show the impact of our work • 2,800 photos posted • Photos of projects, programs, events • Viewed 133,000 times • Embed slideshows into LISC family of websites • Funders use the site to select photos for their own publications and videos

  11. LISC Blogging • Developing a plan for it • Contribute to industry blogs, Look to create our own • Way to generate our own news and commentary • Publicize our expertise in community development and specific topics such as housing, financial opportunity, retail and community facilities, safety, playing fields. . . • Traditional media outlets monitor industry blogs • Blogs are ranked highest for engaging an existing audience • Blogs are great for search engine optimization; easy to find using search engines. • Promote your website and other online resources

  12. LISC Social Media Do’s & Don’ts • Be brief and conversational • Be real • Be relevant to your industry • Share • Be non-partisan • Post regularly but Do NOT spam • Be responsive

  13. Social media integration • Publicize your social media pages • Links to social media sites on all of our electronic communications (websites, e-newsletters, email, etc.) • Subscribe to other organizations social media pages • Share button on all web content • Publicize social media sites on print publications • Make sure staff knows

  14. LISC Social Media Is It Working? • Steadily increasing followers and fans, commentary and engagement • Uptick in website traffic • Always a work in progress; social media is constantly evolving, adapting

  15. Considering Social Media • Do you have an online foundation? • Staff time and resources. . . Two hours per week per social media channel (after set up) • Better to do one or two sites well than multiple channels poorly • Identify your social media goals (raise awareness, drive action) • Match your social media site with your content and goals

  16. LISC Social Media Michael Tang Vice President, LISC Communications mtang@lisc.org www.lisc.org www.facebook.com/lisc.org http://twitter.com/lisc_hq www.youtube.com/localinitiatives www.flickr.com/photos/lisc www.linkedin.com/company/16917

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