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Field Staff Meeting. Wednesday, June 19, 2019 @ Noon EDT. Agenda. CEO Update Membership Growth Plan Chapter Success Framework YourMembership Implementation Update Reminders & Idea Sharing. CEO Update. Solidifying Industry Partnerships. Membership Growth Plan. Executing on the Program.
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Field Staff Meeting Wednesday, June 19, 2019 @ Noon EDT
Agenda • CEO Update • Membership Growth Plan • Chapter Success Framework • YourMembership Implementation Update • Reminders & Idea Sharing
CEO Update Solidifying Industry Partnerships
Membership Growth Plan Executing on the Program
Membership Growth Plan • Unified message • Same programs offered and promoted by NAIFA and NAIFA Chapters • Same materials, look & feel and messaging used by NAIFA and NAIFA Chapters
NAIFA’s Membership Promise • Advocate. Educate. Differentiate. • Q3 Ask: 2 Agency Presentations per State, 1 per Local • Deliver the Membership Promise Presentation at All Events • Invite Non-Members and New Members to Events
Grow Kit Now Available http://solutions.naifa.org/growthkit
Membership Promise Presentation Report Presentations Scheduled and Given to Date
NAIFA Live Visit: live.naifa.org -Upcoming NAIFA Live events -On-Demand NAIFA Live events -Info on Watch Parties **We need every state to offer watch parties!
Limited & Extended Care Planning Center Visit: lecp.naifa.org -Free to subscribe -Experts available for your events -All States inherit founding sponsorsof the LECP in terms of carrying logoand promoting the Center
Life and Annuities Certified Professional Visit: www.naifa.org/lacp -Now accredited! -Promote on your website, newsletters & more -Encourage new candidates for October testing window -Get your state to approve the use of LACP
Level Up Visit: apc.naifa.org -In conjunction with FSP -August 22nd: Face-to-Face or Virtual -Fee-based -Promote
Zoom Partnership -15% Discount to Members -Call NAIFA Member Services Team for code -Zoom powers all of NAIFA’s new programs -Get for your Chapter & encourage members to get for their practice
Chapter Success Framework A Plan that Writes Itself!
Advocacy • State Day on the Hill • Legislative/Regulatory Activism & Communications • Relationships with Federal & State Legislators/Regulators • PAC Fundraising • Congressional Conference Participation
Programs • Monthly NAIFA Live Watch Parties & CEs for Eligible Programs • LECP Center Program and CLTC Course Offering • Advanced Practice Center Program • Diversity & Inclusion Program • Practice Specialty Programs • LILI Class • LACP & LUTCF Promotion • Promote Advisor Ambassador Program
Membership • Membership Promise Presentation • Monthly Agency Presentations: 2 per state/1 per local • Presented at Every Chapter Meeting/Event • Promote & Build On NAIFA 20/20 Member Retention Program • Chapter Member Recognition Programs • 4 Under 40 Award, Lifetime Achievement/DS Award, Recognition for Continuous Years of Members • Volunteer Recognition (YAT Leader of the Year, Unsung Hero)
Marketing & Communications • Brand Consistency • Active Social Media Presence • Active on NAIFA Online Community • Promotion of NAIFA Programs • Marketing/Lead Gen for Chapter Programs • Earned Media
Chapter Leadership & Governance • Attend Chapter Leadership Meetings • Chapter Leadership Meeting @ ConCon • Chapter Staff and Chapter Leadership Meetings @ P+P (2019) • Chapter Leaders @ NAM (2019) • Chapter Leaders @ Leadership & Advocacy Meeting (2020) • Attend Leader Briefings/Staff Meetings & Read Leader Communications • Communicate Regularly with Your SET Rep & Local Chapters/Affiliates • Align Finance & Officer Terms to Calendar Year • Implement NAIFA Governance Model for Board Selection • Follow Budgeting Guidelines
June Deliverables • Chapter Dues Disbursements & Reports • Chapter Member & PAC Reports • Leaders Center (Chapter Playbook, Newsletter, Discussion Forums) • Chapter Group Admin Training • Chapter Group Admin Access
Q3 Deliverables • Append Data from Accupoint • Migrate Members Only Content from www.naifa.org • Community Discussion Forums/Moderators • Community Ambassadors • Community Blogs/Feeds
Announcements • New 60/40 PAC Revenue Share Effective 7/1/19 • State Advocacy Survey Due • Officer Reports for Chapters on 7/1 Fiscal Year Past Due • Report Agency Presentations & Scheduled Appointments • Check Your Bank Account for a $1 Deposit • Chapter Staff Meeting and Chapter Leadership Meeting @ P+P