HP Integrated Service Management for Mobile Solution Customer Presentation

1. HP Integrated Service Management for Mobile SolutionCustomer Presentation

2. HP ISM • Service Management for GPRS & UMTS • ISM Mobile Solution Overview & Strategy • ISM Mobile Solution Components • ISM Mobile Solution Focus • ISM Mobile Benefits and Value Proposition • Proof Points

3. HP ISM • Service Management for GPRS & UMTS • ISM Mobile Solution Overview & Strategy • ISM Mobile Solution Components • ISM Mobile Solution Focus • ISM Mobile Benefits and Value Proposition • Proof Points

4. Revenue Customers OPEX Meet strategic business goals with HP Integrated Service Management • HP ISM is a complete service management solution that ties service delivery, service assurance and service usage together into an integrated service-level view • New services • Higher ARPU • Lower churn • Fast fulfillment • Higher productivity • Reduced errors • Consolidated operations • Zero touch points • Bulletproof service • Business intelligence • Better marketing • Focus on best customers HP Confidential — HP ISM for Mobile plans

5. HP ISM • Service Management for GPRS & UMTS • ISM Mobile Solution Overview & Strategy • ISM Mobile Solution Components • ISM Mobile Solution Focus • ISM Mobile Benefits and Value Proposition • Proof Points

6. GPRS + UMTS Services Management • New Problems / issues • multi vendors/ technology mix • New OSS requirements • Federate heterogeneous / legacy OSS systems • Need for end to end view • Shift from network/technology to service/customer management • Simplify new and complex technologies for operators HP Confidential — HP ISM for Mobile plans

7. Service Provider Needs • Customer needs - business • Maintain competitiveness • Launch new services and • capture revenue • Deliver best customer experience • Reduce operational costs across functions • Customer needs - operational • Manage E2E user experience of the services • Ensure E2E service quality and performance • Manage increased complexity • Set priorities based on the business impact • Adapt to changes • Scalability • New service offerings • Increased number of users • Increased complexity • Mobile Device Management (configuration management) HP Confidential — HP ISM for Mobile plans

8. Market forces driving service providers • Reduction in cost of operations • Shift from continuously lower profitability voice to higher profitability data services • Shift from voice to messaging and content services • Declining average revenue per user – ARPU • Maximize Average Margin Per User (AMPU) • Demand for new services and increased control at the lowest price • Flexible & cost effective systems in order to introduce many new services for testing the market acceptance • Product packaging/bundling and pricing • Be able to bundle new services out of existing services HP Confidential — HP ISM for Mobile plans

9. Services implemented by applications and services Highly distributed Multi-vendor Multi-technology IT systems become critical and more dominant in the mobile service provider technology environment Firewalls & security Subscription Mobile Device Management Self Provisioning Flexible architecture for fast introduction of new services Move from voice to content QoS becomes critical “Telco grade” IT Integration with GSM New services are much more complex to manage as “only” voice OSS technical challenges mobile deployments HP Confidential — HP ISM for Mobile plans

10. HP ISM • Service Management for GPRS & UMTS • ISM Mobile Solution Overview & Strategy • ISM Mobile Solution Components • ISM Mobile Solution Focus • ISM Mobile Benefits and Value Proposition • Proof Points

11. ISM Mobile Solution Overview • Allow mobile service providers to manage voice, 2.5G and 3G services • Allows mobile service providers to • Max utilize their infrastructure due to the OSS/BSS network life cycle management • Reduce the complexity to manage the complex services • Reduce the complex provisioning and service order management • Assure the service quality rather managing the technology than the service • Enable mobile service providers to be able to introduce fast new services supported by the OSS/BSS • Streamline the operations • Significantly improved data integrity HP Confidential — HP ISM for Mobile plans

12. ISM Mobile Strategy • Service Management Platform for risk mitigation and cost reduction due to already available: • Consolidation concepts • Integration concepts • Data integration/consolidation concepts • ISV partner recommendations • Process templates • Service model templates • Integration adapters • Offshore development capabilities HP Confidential — HP ISM for Mobile plans

13. HP ISM • Service Management for GPRS & UMTS • ISM Mobile Solution Overview & Strategy • ISM Mobile Solution Components • ISM Mobile Solution Focus • ISM Mobile Benefits and Value Proposition • Proof Points

14. ISM Mobile Solution Components • HP Business consultancy • Expertise in aligning business goals with operations and capital investment • Proven products • OpenView network management, TeMIP product suites and business analytics • Framework built on open standards • HP Consulting and Integration • Deep telecom expertise in OSS/BSS integration and implementation for service providers worldwide HP Confidential — HP ISM for Mobile plans

15. ISM Mobile Solution Components • Use Cases tailored for Mobile Service Providers • Service Models • Adapters • Domain Object Model extensions for Mobile Use Cases • Data Services • Content Services • Streaming Services • Process template extensions for Mobile use cases • Order handling and self-service • Service provisioning • Inventory reconciliation • Inventory synchronization • Service level violation HP Confidential — HP ISM for Mobile plans

16. ISM Mobile Solution Components Business/operational consulting • Mobile-specific modules for standard offering • Align technology to business goals • Workshop to understand OSS requirements • Process modeling using eTOM and ITIL • NGOSS—what is it, how to get there • How to get to service level management (SLA Handbook) HP Confidential — HP ISM for Mobile plans

17. HP ISM • Service Management for GPRS & UMTS • ISM Mobile Solution Overview & Strategy • ISM Mobile Solution Components • ISM Mobile Solution Focus • ISM Mobile Benefits and Value Proposition • Proof Points

18. HP ISM Mobile Solution Focus Service delivery Service assurance Service usage Customer portal Executive dashboard Order Entry &management Problemmanagement Service levelmanagement Billing Businessintelligence Process-enabled message bus Process manager Serviceactivation Inventorymanagement Faultmanagement Performancemanagement Usagemediation Service provider infrastructure HP Confidential — HP ISM for Mobile plans

19. HP ISM Mobile Solution Focus Service delivery Service assurance Service usage Customer portal Executive dashboard Service Desk + Partners Order Entry &management OV SQM Billing Businessintelligence Process-enabled message bus Process manager Service Activator Cramer TeMIP, TSM, NNM, OVO OVPI, Distocraft, Inet Metrica/ADC IUM Service provider infrastructure HP Confidential — HP ISM for Mobile plans

20. HP ISM • Service Management for GPRS & UMTS • ISM Mobile Solution Overview & Strategy • ISM Mobile Solution Components • ISM Mobile Solution Focus • ISM Mobile Benefits and Value Proposition • Proof Points

21. Benefits HP OSS/BSS (ISM) Solution HP is providing a common OSS/BSS Management solution for mobile and multi-service networks • Addresses the emerging end-to-end service management market • IT competence, IP network competence, telco network competence and business process consulting competence • The solution is based on HP OpenView and 3PP applications • The solution solves the problems for data integrity, business and operational process integration and data mining HP Confidential — HP ISM for Mobile plans

22. Value Proposition HP has strategically developed and being able to deliver integrated service management solutions to the mobile and multi-service network management market The solution is based on our ISM solution methodologies, infrastructure expertise and installed base HP create cost effective solutions based on standard components, industry standards like NGOSS, OSS/J and reuse of global experience and best practice Maximize return on investment at each step of the end-to-end service management deployment HP Confidential — HP ISM for Mobile plans

23. Value Proposition • Pre-defined starter solution • Pre-defined business processes templates • Predefined data sources and model • Pre-integrated with management systems • One single point of access towards all user data in the total network. • The common solution makes it possible to manage all services in a uniform way, regardless if the data belongs to applications and enablers in the service network, the core network or any multi-vendor network element. • Simplification of service management processes. • The common service management solution allows bundling of service components, regardless of type, and service management in a single process. • Reduced number of service management platforms. HP Confidential — HP ISM for Mobile plans

24. HP ISM • Service Management for GPRS & UMTS • ISM Mobile Solution Overview & Strategy • ISM Mobile Solution Components • ISM Mobile Solution Focus • ISM Mobile Benefits and Value Proposition • Proof Points

25. HP providing OSS solutionsAmericas AOL Time Warner AT&T BCE Emergis Bestel C&W Inc. C&W Jamaica C&W Panama CFE Cingular Wireless Con Edison Concert Consonus CPQD CRTTIM Cellular EMBRATEL Entel General Dynamics Global One ICE Iplan Metro Net S.A. NASDAQ NEXTEL Argentina Pegaso Pihana Primus Qwest Telcel Telecelular Sul Telecom Argentina Telecom Brasil Telecom Colombia Columbia Movil Telefonica Telefonica Argentina Telepar Telesp Celular US Postal Svc. Verio Westel Wells Fargo Bank Worldcom XO com The one in red are mobile customers HP Confidential — HP ISM for Mobile plans

26. HP providing OSS solutionsEurope, Middle-east, Africa 5TC Airtel Albacom Banverket Baud Telecom Belgacom Bouygues Telecom BTCable & Wireless Cableuropa Carrier1 Colt D2 Deutsche Telecom DFSEurotel EMT Estonia Enitel AS E-Plus Mobilfunk ERICELL Esprit Etisaalat Eurotel Finnet Group Fortis Bank FTK-Centertel Gazprom GDC IEC Interoute KPN Letsbuyit.com Libertel Macedonia Telekom MATAV Metoffice Mobistar MOL Northsea COM NTL Group Orange ONI Oniway Optimus Panafon Portugal Telecom Primus PTT Holand Q-Tel Radio Marconi SA Radiolinja RAI S.p.A. Retevision RSI.com Slovenia Telekom Sonofon Storm Swisscom T.P. S.A. Tele2 Telecel Telecom Italia Telecom Italia Mobile Telecom Namibia TeleDanmark Telefonica Telefonica Moviles Telekabel Wien Telenor Telia Telia Finland T-Mobile Austria T-Motion Transtel Turk Telecom Turkcell UPC O2 Germany Vodacom Vodafone Westel 900 Westel Mobile Wind HP Confidential — HP ISM for Mobile plans

27. HP providing OSS solutionsAsia, Australia Air Services Australia Celcom China Mobile 1 China Mobile 2 China Mobile 3 China Railcom China Telecom China Unicom 1 China Unicom 2 China Unicom 3 China Unicom 4 Daehan DDI Hong Kong Tel Hutchinson Australia J-Phone KDD Korea Telecom KT Freetel KTRC LG Telecom LIAONING MOBILE Malaysia Telecom MGTI Mobikom NEC NTT Optus Quanzhou Satelindo Shanghai Bell Singtel SK Telecom Tata Teleservices Limited Telecom New Zealand Telekom Malaysia Telkomsel Telstra TEPCO Tepco Tibet PTT Tokyo Digital Phone Tu-KA Cellular Vodafone (NZ) Yan Tai PTT HP Confidential — HP ISM for Mobile plans