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SEO Suggestions August 2010

SEO Suggestions August 2010. SEO Stats – Organic Search. Organic Search is the main marketing source for barrier pageviews on the site Every KPI has declined for Organic Search since April 13 th The most troubling stat in this table is Barrier Pageviews (35% decline).

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SEO Suggestions August 2010

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  1. SEO Suggestions August 2010

  2. SEO Stats – Organic Search • Organic Search is the main marketing source for barrier pageviews on the site • Every KPI has declined for Organic Search since April 13th • The most troubling stat in this table is Barrier Pageviews (35% decline)

  3. Organic Search Keywords (Non-Logged In) • Non-Branded search terms have declined at a much higher rate than Branded search terms • Certain Branded terms have also taken a hit, “George Friedman” and “stratfor.com” in particular.

  4. Barrier Page Entrances (Non-Logged In)

  5. Suggestions • Add an XML site map (both for Google and customer facing). • Update our internal linking structure: Use absolute URLs when linking to paid articles. www.stratfor.com/... • Change our category page URLs: Use crawlable words for our category page URLs. “analysis/middleeast” instead of “/node/22362/archive” • Add basic on-page elements to all category pages starting with the Homepage. This includes metatags, H1 – H3 tags, etc. • Clean up HTML code for our “A HREF” links: This will reduce the number of links on a page substantially. • Tweet all Red Alerts and fast breaking intel reports: This will help to get our important analyses indexed much faster than just posting.

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