Build vs. Buy

1. Build vs. Buy Jan-Hendrik Benter Program Manager Parallels Business Automation

2. Agenda Build versus Buy Build vs. Buy Product Details Live Demo Summary and Q&A

3. Parallels Products – Optimized Computing Consumer & Business (On Premise) Service Provider(Hosted & SaaS) Usage Model Automation Complete automation & management of IT systems and processes ParallelsPlesk Products Parallels Business Automation Parallels Operations Automation Parallels Virtual Automation Solutions Virtualization The best of both worlds with Hypervisorand OS Virtualization Parallels Workstation Parallels Desktop ParallelsVirtuozzo Containers Parallels Server Baremetal/ Hosted X86/x64 Windows Hyper-V Linux Mac OS Xen VMware IA64 Heterogeneous System Support

4. Background • Complete Billing and Business Support System • 7+ Years Development • 100+ Man-Years Overall • 500+ Customers World-Wide • 20+ Major and Minor Releases 1.0 2.0 2.1 3.0 3.1 4.0 3.2 3.3 4.1 4.2 4.3 4.4 5.0 2002 2004 2006 2008 2010

5. Still Developing In-House? • Focus on Your Core Business • Your business is unique • Your billing system is not • Costs of Internal Non-Revenue Generating Team • 15-25 engineers worked on PBA at any given time • QA, architecture, and project management time • Comparable In-House System 1,000+ Man-Months • We estimate that all customers use 90%+ of PBA functionality • PBA has ~800,000 LOC, average developer produces ~30 per day • Ongoing Maintenance • Industry and business models evolve quickly • Time to market even more critical

6. Functional Challenges • Flexibility of Sales Models and Promotions • Recurring Billing Options • Self-Management and Auto-Upsell • Integration of Systems – Island Solutions • Reseller Management and Reseller Billing

7. Will PBA work for my business? • Thousands of Features • Highly Customizable • Can be integrated with your existing systems • Hundreds of very unique Customers running PBA Fits Any Unique Business

8. Example Service Offerings on PBA IntegrateWith Any Interface Bill For Any Resource Bill For Any Service Provider defined plans Provider defined resources Provider defined interfaces Users Domain Registration Payment gateways Bandwidth Shared Hosting Plans Domain registrars Virtual Private Servers Domains SSL Vendors Applications Dedicated Servers Control panels Services SaaS Third party systems Mail boxes SSL Certificates Internal systems Disk space Microsoft Exchange Message Archiving

9. Agenda Build vs. Buy Product Details Product Details Live Demo Summary and Q&A

10. PBA Core Capabilities • Product Management • One-Time and Recurring Charges • Define any kind of Product • Services/Prices defined at the Resource-Level • Product to Product Upgrades • Online Store • Customizable Storefront • Completely Rebrandable • Built using PBA API • Workflows • Customizable Order Flow • Automated and Manual Steps • System Event Handlers & Notifications

11. PBA Core Capabilities • Billing and Chargeback • Recurring Charges • One-Time (Setup, Renewal, Transfer) • Customizable Billing Periods • Resource Usage Collection • Promotions and Discounts • Promo Codes, By Plan, Resource, Customer • Fixed Promotion Prices and Percentage Discounts • Promotion Periods • Reseller Management • Multiple levels of resellers • Branded online store and Control Panel • Resell Providers products or create their own

12. Extendable and Customizable • Customization and Branding • Per Screen XML Customizations • Look&Feel via Skins • URL Branding for Resellers • Integrate With Your Existing Systems • Open API based on XML-RPC • Order Placement to Resource Reporting • Custom Provisioning Gate • Write Your Own Plug-Ins • C/C++ Development Platform • Domain Plug-Ins • Payment Plug-Ins

13. Reliability, Security and Scalability • Reliability • Mature Platform • Distributed Architecture • Supports Redundancy • Security • Encrypted Storage of Sensitive Data • Role Based Permissions • Audit Trail on any Changes in the System • PCI Compliant • Scalability • Fast Enterprise Platform • Bills Hundred Thousands of Accounts • Bills for Millions of Services Every Month

14. Parallels Business Automation Overview External Services Internal Services Core Domain Gate Taxation Order Processing CRM Workflow Engine Notifications Helpdesk License Gate Promos & Discounts Service Plan Manager Accounting System Payment Gate E-Commerce Subscriptions Reporting System Fraud Screening Resellers ERP System SSL Gate Parallels Operations Automation Service PlanManagement Internal Provisioning System(s) Service PlanManagement Service PlanManagement Provisioning

15. Implementation • Fully Managed Implementation • Dedicated Project Manager (Manages Full Implementation) • Deployment Team (Deploys and Configures Your Software) • Customer Migration Experts • Hundreds of Customer Deployments and Migrations • Personal Expertise Post Launch • Dedicated Technical Account Manager After Going Live Systems & Business Integration Analysis& Design Maintenance & Support Impl.& Custom. Deployment Training Migration Functional Specification Customized Software Deployed System Completed & Operational System

16. Agenda Build vs. Buy Product Details Live Demo Live Demo Summary and Q&A

17. Demo

18. Agenda Build vs. Buy Product Details Live Demo Summary and Q&A Summary and Q&A

19. Summary Building: • Building Own System Costs 100+ Man-Months • Building Own System Takes Several Years • Technology And Markets Evolve - Your Systems Too Buying: • PBA Offers Functionality For 500+ Unique Customers • PBA Can be Customized to Fit Your Unique Needs • PBA Can be Integrated With Your Other Systems

20. Q&A Thank You! Jan-Hendrik Benter, Program Manager jb@parallels.com Visit us in the Hands On Lab Booth 37