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INSE 6411 Product Design Theory and Methodology. Design project Lecture 3 Andrea Schiffauerova, PhD. Lecture outline. Opportunity statements presentations Presentation topics Assignment #1 Design project . Assignment #1 – Guest lecture. Prof. Jorge Niosi
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INSE 6411 Product Design Theory and Methodology Design project Lecture 3 Andrea Schiffauerova, PhD.
Lecture outline • Opportunity statements presentations • Presentation topics • Assignment #1 • Design project
Assignment #1 – Guest lecture • Prof. Jorge Niosi • Université du Québec a Montréal • Canada Research Chair on the Management of Technology • Lecture: “Technology adoption: An evolutionary approach” • Assignment #1: • Attend the lecture (submit your Seminar Attendance Form) • Next Thursday at 4:00 pm (I will inform you about the room #) • This is instead of a regular lecture (there will be no lecture at 8:30 pm next Thursday) • Participate in the seminar - ask some questions! (bonus points) • Write a 1-page summary of the lecture
Design project • Your product can be different from what you have presented today • Your product needs to be approved • Form a team of 3 students • You may work alone • Deliverables: • Presentation – last lecture • Written report – due in the last day of classes • Each team will send me ASAP: • Team members • Your product
Design project • Mission statement • Customer needs list • Competitive analysis • Product specifications • Concept description and sketches • Product architecture • Manufacturing plan • Patent application • Economic analysis/business case • Project plan
1. Mission statement • Last lecture! • Brief description of the product • Benefit proposition • Key business goals (time, cost, quality) • Target market(s) for the product • Target price • Assumption and constraints • Stakeholders
2. Customer needs list • Collect the needs • Interviews (5 questions, 10 persons) • Observations • Organize the needs • Prioritize the needs
3. Competitive analysis • Identify all the competing products (even potential) • Benchmark competitor’s products • Create list of metrics • Compare your product with competing products (min 2)
4. Product specifications • Translate the customer needs into product specifications • Quality Function Deployment • Create target specifications list
5. Concept description and sketches • Concepts generation • Decompose the product into critical sub-problems • Find multiple solutions to each sub-problem • Combine various sub-solutions into min 5 rough product concepts • Written and graphical description • Concepts evaluation and selection • Criteria that differentiate your concepts • Concept selection matrix • 1(or 2) final concepts • Iterate as necessary
6. Product architecture and schematics • Create a product architecture based on your product decomposition • Generate a more detailed system schematic • Determine how the product will be chunked
7. Manufacturing plan • Create a list of components • Materials for core components • Make or buy decision • Create a Bill of Materials • Apply Design for manufacturing, assembly, etc.
8. Patent application • Utility patent application • Abstract • Inventors • Related patents and references • Claims • Invention description
9. Economic analysis/business case • Preliminary costing • Rough cost of key components • Unit cost • (Net Present Value calculation)
10. Project plan • Task list • Team staffing • Schedule (DSM, Gantt chart, etc.) • Budget • Risk plan
Next lecture • Customer needs • Product specifications