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2014-2015 Recruitment Campaign

2014-2015 Recruitment Campaign. “School Night to Join Scouting”. PURPOSE. Enroll prospective families into existing Scout units & fill need for new units where Over 50% of parents of Cub Scout-age boys perceive no one has invited them to join

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2014-2015 Recruitment Campaign

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  1. 2014-2015 Recruitment Campaign “School Night to Join Scouting”

  2. PURPOSE • Enroll prospective families into existing Scout units & fill need for new units where • Over 50% of parents of Cub Scout-age boys perceive no one has invited them to join • Personally invite every eligible student in St. Charles, Lincoln, and Warren counties to join • Scouting is more FUN with your friends!

  3. GOAL 1,400 NEW MEMBERS

  4. STRATEGY • Each school district has pre-set “School Night to Join Scouting” recruitment night • Personally invite every eligible youth to join on that night • Reach youth and families 7 times beforehand • SIMPLE and FAST to sign-up that night • Easy to understand for New Families!

  5. TACTICS • Council-wide Marketing Plan • District-level Communications • Unit-level Recruitment

  6. Council-wide Marketing Plan“Scout It Out”

  7. Unique Experiences - Boy Scouts

  8. Unique Experiences - Cub Scouts

  9. Promotion

  10. District-level Communications • Warm-up letter to superintendents and principals • Meetings with superintendents and principals • Local media releases & social media promotion • District-wide “Back-to-School” events • School rallies (in conjunction with units) • “School Night to Join Scouting” HQ

  11. District-level: School Rallies/Boy Talks • Elementary & Middle Schools • Visit each classroom, talk ~5 minutes • Talk during morning assembly • Talk during lunch hour • Talk over CC television announcements • High Schools • Table set up during lunch hour

  12. District-level: “SNJS” Headquarters • Orchard Farm: Tuesday, Aug. 19 • Francis Howell: Thursday, Aug. 21 • City of St. Charles and Warren County: Thursday, Aug. 28 • Lincoln County: Thursday, Sept. 4 • Wentzville: ? • Ft. Zumwalt School District: Thursday, Sept. 11 Unit leader visits HQ immediately after your recruitment night.

  13. District-level: “Back-to-School” Events • Western St. Charles County Chamber: Aug. 2 • Wentzville School District: Aug. 9 • City of St. Charles School District: Aug. 27

  14. Unit-level Recruitment • Peer-to-Peer • Social Media • Invite Parents’ Friends • School Open Houses • BeAScout.org • “Save the Date” flyers • Posters • Yard Signs • PTA/PTO Newsletters • School Newsletters • “Buzz Books”  Call Nights • Scouts in Uniform

  15. Unit-level: School Open Houses • Unit leader calls the school • Ask to set up a table at the Open House • Take recruitment materials • Take unit contact info • Take unit calendar

  16. Unit-level: Unit Calendars • Sports leagues will hand out every game date • School band concerts are already posted • Parents EXPECT to see a calendar from your unit • Meeting dates • Known outings • Service projects • Fundraiser dates • Advancement workshops

  17. Unit-level: Peer-to-Peer Recruitment • Scouts wear uniform to school on SNJS • Scouts give invitations to friends, business cards • Parents invite friends with kids to join • Parents eat lunch with son @ school in uniform

  18. Unit-level: “Save the Date” Flyers • FREE, Colorful, Exciting, Informational • Available for all programs (Venturing as needed) • Already approved in advance by school district office • Units order flyers 4+ weeks in advance of recruitment night from District Executive • Customized text with unit contact info, location, time of sign-up night • Print shop prepares for District Executive

  19. Unit-level: “Save the Date” Flyers • Pre-sorted in stacks of 20, 1 stack for each classroom • District Executive delivers to unit leader or school as requested • Full-sheet flyers go to schools by prior Friday • Half-sheet flyers go to schools on day of rally (Monday-Thursday the week of your SNJS)

  20. Unit-level: www.BeAScout.org • Via www.MyScouting.org you can update and view leads submitted at www.BeAScout.org • Check BeAScout to ensure your unit info is accurate • If you cannot fix it, tell District Executive what needs updated and he will fix it

  21. Unit-level: BeAScout.org

  22. Your Recruitment Night • Arrange to have a recruitment night for your unit on the pre-set SNJS date • Families more likely to attend programs at their schools than park, church, etc. • Contact school, set-up gym/cafeteria for ~5-8pm (set-up 5-6pm, recruitment 6-7pm, wrap-up & clean-up 7-8pm) • If another venue (e.g. park BBQ) has worked in past, go with it!

  23. Your Recruitment Night • Best Practices • Event held at potential new Scouts’ school • 6-7 p.m. start time • Games for kids while parents sign up • Collect pro-rated BSA registration fees (pack dues can be collected in the future) • Free Ice Cream Social, pizza, hot dogs, etc. • FAST & FUN

  24. Your Recruitment Night FAMILIES DECIDED TO JOIN WHEN THEY GOT IN THEIR CAR TO COME • Always get contact info on sign-in sheet • Always collect application, even w/o money or missing info • Always give your unit calendar w/ meeting & contact info • NEVER overwhelm new parents

  25. Your Recruitment Night • What to Bring • Youth applications • Adult applications • Unit calendar • Cub Scouting “Day One” Flyers • Cub Scouting “Fright Fest” Flyers • Poster or sign for Entry • Lots of adult help: presenter, cashier, registrar, game-leader • Decorations, Yard Stick, Boys’ Life Magazine • Pens, highlighters • Cash/change for fees • Info about Scout Shop & items needed

  26. Your Recruitment Night • Express Sign-up: <10 minutes • Fill out application – be sure parents sign! • Pay pro-rated 2014 fee • Receive unit calendar with meeting & contact info

  27. Your Recruitment Night • Traditional Sign-up: 30-45 minutes • Make it fun, enthusiastic • Decoration Table, Boys’ Life magazines out • Every family signs-in on sign-in sheet upon arrival • Sit at tables arranged by grade w/ den leader @ each table • General presentation about joining: 5 minutes

  28. Your Recruitment Night • Split boys and parents, boys play games & parents stay to learn more: 15 minutes • Introduce unit volunteers • Hand out calendars and contact info • Talk about parent volunteers: Yard Stick Story • Where to buy uniform, etc. (Scout Shop info) • Popcorn fundraiser • Den leaders help complete paperwork: 10 minutes

  29. Your Recruitment Night • Check for accuracy, collect applications + fees • Unit leader submits to HQ afterwards • Turn in “sign-in” sheet collected as families arrived • Turn in ALL youth applications (w/ parent sig.) • Turn in ALL adult applications • Turn in ALL fees paid and note all fees still owed • Info about your next meeting date Volunteers at HQ stay until all units arrive.

  30. Cub Scout Packs “Winners’ Circle” Earn a FREE Pinewood Derby kit for every boy in your pack!

  31. Cub Scout PacksWinners’ Circle Qualifications Increase pack by 6 Scouts over Dec. 31, 2013 membership Increase # of Boys’ Life magazine subscriptions Submit a pack program calendar (August 2014-July 2015) All due Oct. 31. If met, all Scouts registered on Oct. 31 receive FREE Pinewood Derby kit!

  32. Unit-level: Boy Scouting Talk to students who are interested in Scouting? Talk to students who are NOT interested in Scouting.

  33. Unit-level: Venturing • Custom flyers on demand • Informal table display at schools • Don’t wear uniform to recruit • Invite to a crew meeting

  34. Review • Major recruitment drive w/ start of school • One night per school district, one message • Fast, simple, EASY for new parents • Reach youth 7 times prior to recruitment night • Flyer, school rally, school open house, phone calls, school newsletter, social media, peer-to-peer, etc.

  35. Questions? THANK YOU for helping us to make your School Night to Join Scouting a SUCCESS! Boone Trails District Goals • Total Fall Recruitment Goal: 1,400 new youth • New units where schools are underserved • Scouting is more FUN with your friends!

  36. Unit Membership Chair Breakouts Cub Scouts September, November, January, March, and May Boy Scouts October, December, February, and April

  37. Before You Leave • Collect items from tables • Submit “SNJS Questionnaire” if able • Volunteer for School Rallies / Boy Talks • Address any questions or issues about SNJS • Submit “Popcorn Sale” Sign-up Form

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