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2014 Campaign Preview

2014 Campaign Preview. Overview. Strategic Plan Alignment Goals & Messages Resources Contests Metrics. Strategic Plan Alignment. Reaching Higher, Achieving More : “Communicate an expectation of college readiness…” “Increase college cost transparency…” “Promote on-time completion…”.

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2014 Campaign Preview

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  1. 2014 Campaign Preview

  2. Overview • Strategic Plan Alignment • Goals & Messages • Resources • Contests • Metrics

  3. Strategic Plan Alignment Reaching Higher, Achieving More: • “Communicate an expectation of college readiness…” • “Increase college cost transparency…” • “Promote on-time completion…”

  4. College Success Campaigns • Three annual statewide campaigns: • College GO! Week (Plan) –– Fall • Cash for College (Pay) –– Winter/Spring • KnowHow2Go (Prepare) –– Spring/Summer • Guiding principles: • Clear college success focus for each campaign • Specific steps for students of all ages • State driven, locally led

  5. Key Messages • Save for college • Work hard in school • File your FAFSA

  6. Student Goals High School Students: • 9th grade: Commit to Core 40 with Honors • 10thgrade: Compare college costs • 11thgrade: Search for Scholarships • 12thgrade: File the FAFSA

  7. Scholar Success Program

  8. Student Goals College Students: • FAFSA: File for financial aid on time (March 10) • Credit Completion: 15 to finish (30 per year) • GPA: Make Satisfactory Academic Progress (SAP)

  9. CashForCollegeIndiana.org

  10. College Costs Estimator

  11. Free FAFSA Help Online: • FAFSA Friday on February 21 • Online at FafsaFriday.org In-Person: • College Goal Sunday on February 23 • 40+ locations statewide

  12. Starter Guide

  13. Posters

  14. Posters

  15. Student Promo Cards

  16. Student Success Guides

  17. Educator Guides

  18. Contests

  19. Contests Students: • Student Poster and Essay Contests • Earn $529 in a College 529 Savings Plan Schools: • FAFSA Completion Challenge • Earn $1,000 to support college-readiness programs

  20. 2013 Baseline Metrics • FAFSA completion:278,933on-time FAFSAs submitted 30,335FAFSAs by high school seniors 13,572 FAFSAs by senior Scholars • Cost Estimator: 75,559 site visitors 11,265 estimators completed 1,587 mobile app downloads • Campaign Promotions: 40,794 campaign site visitors 4,000+ student contest entries 26school grant entries

  21. Engagement Metrics Short-term Measures: • Students & Schools: Increase in campaign events, website traffic, contests, grants, etc. • Community: Increase in coalition activities • Media:Increase in earned media and social media

  22. Progress Metrics Medium-term Measures: • Increase in College 529 Savings Plan contributions • Increase in FAFSA completion rates • Increase in Credit completion rates

  23. Success Metrics Long-term Measures:

  24. 2014 Campaign Preview

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